Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

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Recovery Economics
Music, Games, Live Streams and the Future of Concerts

Mark Mulligan, Karol Severin and Keith Jopling

11 May 2020

live music live Artists

In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by COVID-19’s cessation of live music, by turning to live streaming.

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D2C 2020
Media, Tech and Communications Majors Go Head to Head

Tim Mulligan

30 Apr 2020

US UK Italy

The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising existing content assets. The current market distortions wrought by the ongoing COVID-19 epidemic have placed power firmly in the hands of service...

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India Music Consumer Behaviour
Fragmentation and Disruption

Mark Mulligan and Srishti Das

28 Apr 2020

Consumer behaviour Spotify YouTube

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and subscriptions. Companies and brands mentioned in this report:...

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COVID-19
Impact on Entertainment Demand and Behaviours

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

24 Apr 2020

Free Report

Spotify Amazon Netflix

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns.

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COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Alistair Taylor

23 Apr 2020

Subscriptions US UK

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules with re-runs, docuseries, interviews and archived footage are stopgaps unlikely to increase engagement.

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Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Hanna Kahlert

20 Apr 2020

Marketing YouTube Netflix

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time spent elsewhere. With the ubiquity of advertising, brand choices are as much a personal statement by the consumer to their peers as a testament to tru...

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Tech Major Market Shares 2019
Amazon Powers Ahead

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

Apple iTunes store Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast.

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COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

6 Apr 2020

Free Report

Streaming Spotify Artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these behaviour shifts are a snapshot of a unique moment in time, there are nonetheless some that will persist post-pandemic.

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Scheduling & Marketing Strategies in the Streaming Era

Tim Mulligan

31 Mar 2020

Scheduling & Marketing Strategies in the Streaming Era Presentation for MIPTV 2020.

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Music Consumer Survey
Country Snapshots

Mark Mulligan

27 Mar 2020

Consumer behaviour Streaming US

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.

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Video Consumer Survey
Country Snapshots

Tim Mulligan

23 Mar 2020

Consumer behaviour Subscriptions Video

Video consumer survey country snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Italy, Netherlands and Mexico.

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Ad Receptiveness Consumer Survey
Country Snapshots

Mark Mulligan

23 Mar 2020

Subscriptions Marketing Music streaming

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

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COVID-19
Entertainment and Leisure Industry Impact Assessment

Mark Mulligan

20 Mar 2020

Apple Spotify Artists

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors that is causing the biggest disruption and will have the most impact on entertainment businesses.

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Gamer Consumer Survey
Country Snapshots

Karol Severin

18 Mar 2020

US UK Sweden

Gamer Consumer Survey Snapshots for the US, UK, Australia, Canada, Germany, Spain, and Sweden.

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Recession Impact
Cocooning Will Protect Entertainment Spend

Mark Mulligan

18 Mar 2020

Apple Amazon Apple TV

Even before the global coronavirus outbreak, faltering confidence in the global economy suggested that a recession may be looming. With stock markets trending down following the upswing in coronavirus cases, the chances of a global recession are rising.

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Sports Consumer Survey
Country Snapshots

Alistair Taylor

17 Mar 2020

Streaming Video Sport consumer survey

Sports Consumer Snapshots for the US, UK, Canada, Australia, Germany, Spain, Sweden, France, Italy, Netherlands, and Mexico

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Peak Attention
Competing in a Saturated Attention Economy

Mark Mulligan and Karol Severin

11 Mar 2020

Apple Spotify Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was the fuel in the engine of the digital content economy.

TV Network Brand Fandom and Awareness

Tim Mulligan

10 Mar 2020

Fandom tv networks data

General Notes This data report presents consumer brand awareness and fandom for TV networks across the US, UK, Canada and Australia. The data is taken from MIDiA’s Quarterly Video Brand Tracker with a nationally representative, quarterly-only sample of 4,000 consumers aged 16+.

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Recorded Music Market 2019
A Thriving and Transforming Industry

Mark Mulligan

3 Mar 2020

music sales Streaming Streaming Music

With five successive years of growth, the recorded music market has transitioned from a recovering industry into a thriving business. The stars are aligning, with growing consumer demand, business model innovation, a golden era for independent artists and surging interest from institutional investors.

Cover image for Spotify Q4 2019 Earnings

Spotify Q4 2019 Earnings
Great Year for Premium, Less So for Ad Supported

Mark Mulligan

29 Feb 2020

Subscriptions Streaming Streaming Music

2019 was another strong year for Spotify’s premium business, in which it saw off growing competition to retain its leading global market share. But it was also another year in which Spotify’s ad-supported business did not grow fast enough. Companies...

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