Superstars and their superfans Turning point
Key data and insights included in this report:
- Consumer awareness, listenership, and fandom rates of music stars including Taylor Swift, Ariana Grande, Ed Sheeran, Drake, Billie Eilish, Post Malone, The Weeknd, Dua Lipa, Olivia Rodrigo, and Bad Bunny
- Analysis of these artists’ super fans by proportion of total fans, age and propensity to buy merchandise
- Awareness of and fandom towards virtual artists K/DA and Lil Miquela
- Q3 2023 Comparison of music artist sentiment and awareness internet personas and film franchises
All survey data is based on MIDiA Research Q3 2023 Brand Tracker fielded in the US and UK. Data includes breakdowns by age, gender, franchise fans, franchise awareness, as well as by artist fans and artists awareness.