Creator Tools The Music Industry’s New Top of Funnel
Get full access to this report and assets
If you are interested this report, or related reports such as User Generated Broadcast Live Streaming Video And The Mainstream Consumer, Spotify Podcast Strategy Strong Start, Long Way to Go and Demand Creation What’s the Next Big Growth Curve for Music? get in touch today to enquire about a report bundle.
Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. disruption catalysed the already-rapid shift towards affordable production tools and the rise of a new generation of online platforms that are reimagining music production as SAAS-based communities. This represents the most important product strategy shift music has faced in decades, but it is also much more than just that. Adding to an already vibrant creator tools marketplace, this new breed of services is reinventing the creative process and will similarly reshape the long-term view of what a music company is. The production business and the recording business are about to become intertwined.
Companies and brands mentioned in this report: Ableton, Ableton Live, AIR, Akai Professional, Aloha, Amuse, Android, Apogee, Apple, Arcade, Avid, Beatstars, BandLab, CD Baby, Elk, Fender, fiverr, Google, Image Line, FL Studio, Garageband, Guitar Center, iPhone Pro, Kontakt, LANDR, Logic Pro, Logic Remote, Maschine, Mixcloud, Native Instruments, Output, Pro Tools, Reverb, Roland, Soundbetter, Soundcloud, Soundstorming, Soundtrap, Splice, Spotify, Structure, TikTok, Traktor, TuneCore, Waves, and YouTube
NOTE – The dataset published alongside this report includes:
- Music software, and services revenues and forecasts
- Creator tools value chain
- Music software tracker (plugins, VSTs, DAWs, rent-to-own, DJ tools)
- Creator tools directory