Music subscriber market shares Q4 2024 Full stream ahead
Get full access to this report and assets
If you are interested this report, or related reports such as Music subscriber market shares Q3 2023 New momentum and Recorded music market shares 2024 Widening gaps get in touch today to enquire about a report bundle.
Streaming market metrics are bifurcating. Label streaming revenues were up in 2024, indicating a much anticipated slow down in revenue growth. Yet, at the same time, music subscriber growth was nearly double that of label streaming revenues for 2024. As is so often the case, there are many factors at play. Lower ARPU Global South for one. North America and Europe still accounted for a large portion of all subscribers in 2024, but the the global tide is turning.
Global South, though crucial, is not the whole story. ARPU erosion also plays a key role. Supremium clearly cannot come soon enough but factors such as multiuser account growth and extensive use of free trials is undoing much of the work of price increases and supremium’s impact is going to be shaped by the same headwinds.
All that said, this is a quality problem for the music industry to have. If all that the industry had was pricing and packaging to drive growth, it would be in trouble. Instead, it has a rapidly growing global subscriber base that is fast approaching the one billion mark.
The music subscriber market is in good health, now monetisation needs to catch up.
Key data and insights included in this report:
- Quarterly Music subscriber market shares from Q4 2015 to Q4 2024
- Subscriber numbers and market share by DSP including: Spotify, Amazon Music, Apple Music, YouTube Music, Deezer, Yandex, NetEase, and others
- Subscriber numbers and market share broken out by region and country for 37 key markets
- User penetration and analysis of the industry trends for select markets such as the US, UK, Japan, and Brazil
This report sources data from:
- MIDiA Research Consumer Survey Q4 2024 fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea, Brazil, n= 9,000
- MIDiA Research Consumer Survey Q3 2024, n=9,000 (US-1000, UK-1000, Australia-1000, Canada-1000, Germany-1000, France-1000, Netherlands-1000, Japan-1000, Mexico-1000)
- MIDiA Research Consumer Survey Q1 2024, n=10,000 (US-1000, UK-1000, Australia-1000, Canada-1000, Germany-1000, France-1000, Poland-1000, Turkey-1000, China-1000, South Africa-1000)
Words: 4783 Pages: 41 Infographics: 38
Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Music Free, Apple Music, Deezer, Gaana, Genie Music, Hungama, Jio Saavn, LineMusic, MelOn, NetEase, Spotify, Tencent Music Entertainment, Yandex, and YouTube Music