Podcasts Q2 2020 Spotify Takes an Early Lead

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Mark Mulligan

October 2020

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with adoption far lower than radio or streaming music. Podcasts have greater long-term market potential than music streaming but with many divergent objectives among key players, the interplay of product and content strategy will delineate the competitive marketplace.

Companies and brands mentioned in this report: ABC, ACAST, Apple, Apple Music, Apple One, Audible, BBC, BBC Sounds, CBC, Downcast, France Radio, Global, Google, Luminary, NPR, Overcast, Spotify, Stitcher

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