exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul in rights valuations by pay-TV and sports SVOD distributors is under way. Prioritising revenue over reach has become outdated for rights holders such as the English Premier League (EPL), with its primary distributors harbouring diminishing subscriber bases and reduced budgets. Understanding where audiences exist and consume content and targeting younger demographics are now strategic priorities for rights holders. A digital-centric road map, including esports, will help open up younger audiences, who are now primarily engaging with a post-broadcast live sports and entertainment world.
Companies and brands mentioned in this report: Amazon, BT Sport, BT, Bundesliga, Comcast, Disney, Electronic Arts, EPL, Facebook, Gallagher Premiership Rugby, Instagram, Madden NFL, MediaPro, MLB, MLS, NBC, NBCUniversal, Netflix, NFL, NHL, NRL, Peacock, Sky Sports, Sky, Snapchat, Spotify, Tencent, TikTok, TNF, Twitch, Twitter, UEFA, UFC, Verizon, WeChat, WNBA, WWE ThunderDome, WWE, Yahoo, YouTube
Get full access to this report and assets
If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.
Our client subscriptions include:
- Full access to our extensive report catalogue
- Best in class insights and data
- Direct analyst guidance