Music’s Instagram moment The social music creation revolution
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Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial intelligence (AI). The result could be a new set of music creation and re-creation tools, integrated within social platforms and geared towards casual consumers. It would represent a new revenue and fandom driver for music rights holders. But the social and creator tools industries could more easily (and cheaply) capitalise on this opportunity on their own, adding urgency for the music industry to design new licensing frameworks.
Companies and brands mentioned in this report: Apple, Ariana Grande, Artiphon, AudioShake, Bandersnatch, BandLab, Beatoven.ai, BTS, BTS ARMY, ByteDance, Calvin Harris, CoSo, Endlesss, Epic Games, Epidemic Sound, Facebook, FKA Twigs, Halsey, Holly Herndon, HYPH, Instagram, Instagram Reels, JukeDeck, KILLBOY, LANDR, Lil Nas X, Minibeats, Mubert, Netflix, Orbacam, Roblox, Snapchat, Splash, Splice, Spotify, Starmony, SZA, Taylor Swift, TikTok, Tinder, Twitter, YouTube Shorts, and YouTube