Music Product Strategy Re-boot Time to Monetise Fandom, Not Access

Mark Mulligan

January 2021

As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product strategy re-boot – for a bold, new wave of music products that look to build beyond streaming, delivering increased income for both rights holders and creators. In this report, MIDiA presents a new product strategy framework and new formats within it.

Companies and brands mentioned in this report: Arcadia, HBO Max, MusicNet, OnlyFans, Peacock, Stadia, Spotify, Tencent Music Entertainment, Twitch, ViacomCBS, Warner Media, Xbox Live

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