AI chatbots The new conductors of entertainment
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AI chatbots are intersecting our entertainment lives as the tech majors transform consumer devices into digital companions. Such moves are building upon the foundations laid by smart speakers and OpenAI’s ChatGPT to elevate chatbot engagement towards the mainstream. This will have a profound impact on how entertainment is created, consumed, and discovered. AI chatbots can not only bring more creators into the funnel but they can better align consumers with what they want to watch and listen to. This report explores how multiple forces are converging from across the tech and entertainment sphere to empower chatbots to become the new conductors of entertainment.
Key data and insights in this report:
- Chat GPT penetration by age penetration
- Reasons for using AI by age penetration
- Smart speaker usage by age penetration
- Parts of the workflow for which video creators want tools / services to help them with, broken down by the level of experience.
The report contains data from:
MIDiA Research Consumer survey Q4 2021, US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil, n = 8,800
MIDiA Research Consumer Survey Q4 2024, US, UK, Australia, Canada, Germany, France, Sweden, South Korea, Brazil, n = 9,019
MIDiA Research Consumer Survey Q1 2024, US, UK, Australia, Canada, Germany, France, Poland, Turkey, China, South Africa, n = 9,000
MIDiA Research Video Creator Tools Survey 2024, Global, n = 240
Words: 4886 Pages: 19 Infographics: 3
Companies and brands mentioned in this report: Adobe, Adobe Firefly, Aitana Lopez, Allar Haltsonen, Amazon, Amazon Alexa+, Amazon Echo, Amazon Fire TV, Apple, The Beatles, Beyonce, Doja Cat, Character.AI, ChatGPT, The Clueless, Elgato, Elon Musk, Huex Labs, Instagram, Jujutsu Kaisen, Kai Manager, Genghis Khan, Google Gemini, Google Veo 2, LG, Likewise TV, Mori Calliope, Microsoft, Microsoft Copilot, OpenAI, Pix, Robert De Niro Runescape, Samsung, Snack Prompt, Spike AI, Spike Stent, Suno, Taylor Swift, TikTok, TikTok Symphony Assistant, TikTok Symphony Creative Studio, Tubi, Rabbit AI, VEED.IO, Video GPT, Winston Churchill, and YouTube