MIDiA RESEARCH

Experts in entertainment intelligence

Our forecasts, integrated audience insights and global trend analysis provide a complete view of worldwide markets.

PRESS MENTIONS

Forbes

Reaching The Unreachable: How Brands Are Connecting To Consumers In A World Of Ad Avoidance

Television is no exception. According to a report by Midia Research, 52% of consumers tune out TV ads. This figure is rising rapidly. Some consumers ...

1 week ago

Variety

SPA Makes First Program Announcement for 2023 - Variety Australia

Tim Mulligan, MIDiA executive VP and research director, will sit on a panel looking at the factors that lead to the astronomical demand for ...

1 month ago

The Times

Microsoft makes its last stand in $69bn battle for Call of Duty

"...the data and everything else that’s coming to light and the data that I’m seeing do not make me think there’s any major reason to stop the deal." Karol Severin, senior games analyst at MIDiA Research

1 month ago

Clients

Our client base encompasses TV networks, record labels, streaming services, technology companies, financial organisations and more. Find out what they say about us and browse our past work.

PLATFORM

Access reliable, data-driven resources and sector experts through our end-to-end intelligence platform.

Reports

Our reports focus on audience segmentation, emerging trends and technologies, value chain analysis or market-specific insights, which allow you to successfully navigate the evolving digital entertainment landscape. Reports are published monthly across music, video, media & marketing, games and audio.

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Fuse

Fuse provides clients access to our comprehensive database, featuring our proprietary consumer survey data and market models.This includes global and regional trend data for content consumption, platform and device engagement, revenue and subscriber market shares.

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Analyst Enquiries

Clients receive access to MIDiA’s analyst team. Think of this as your very own insights department embedded within your firm. You can delve even deeper into reports, discuss the competitive landscape or request additional datasets where possible.

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INDEX

Real audience insight for the streaming era

Discover how your shows perform with millions of engagement, sentiment and consumption data points on one platform

CONSULTING

Our approach fuses rigorous data methodology, sectoral expertise, technology and decisive cross-format analysis. See how we can work with you.

Case Study: Amuse

MIDiA led a product strategy and feature prioritisation, based on a unique survey of global music artist priorities. This was blended with an analysis of a variety of streaming data trends, public sources and internal data analysis.

Case Study: Idagio

A niche global streaming music platform with a presence in 180 markets around the world had set aggressive growth targets for new customer acquisition. MIDiA conducted a review of audience growth potential in key markets and presented strategic options for branding, marketing, partnerships and business model.

Case Study: DIMA

This global trade body representing the established and emergent global digital platforms wanted to produce and publish an authoritative, forward thinking sector report on digital music. DIMA deepened its understanding of industry issues, becoming effective in its work as well as the creator of a flagship industry publication.