Q1 2020 UK Sports Betting Consumer Engagement Snapshot
Get full access to this report and assets
If you are interested this report, or related reports such as The Sports Rights Bubble Reaching The Tipping Point, E-sports An Alternative Future for Televised Sports? and Sports Fans Consumer Trends 2019 get in touch today to enquire about a report bundle.
Methodology: This mini report is a review of trends and data on sports betting from 2019 to 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports betters. MIDiA Research conducts quarterly surveys in key markets to gain insight into self-reported consumer trends in sports engagement through content, merchandise and fandom.
Key Insights
- The UK the highest penetration for sports rising from in 2019 to 2020
- UK sports engagement peaks among the year age group at The demographic accounts for the largest number sports betters at of the segment
- UK sports over index compared to the average for income among the range
- UK sports over index for both streaming and linear TV consumption; they’re over twice as likely as consumer average to have multiple subscriptions
- UK sports over index for Android usage under index for iOS usage
- UK sports are twice as likely as consumer average to view the Premier League and the UEFAS League
- Sports betting an area of increased focus leagues looking to offset the in broadcast rights revenues