Kriss Thakrar
Kriss is one of MIDiA’s consultants and music analysis contributors. His main areas of interest are creator tools, music sync, and rights.
There are no elite artists without elite artist development
Streaming is missing cultural moments, and superstars know it
Artist subscriptions are the superfan opportunity
Dance Cry Dance Break innovates subscriptions with artist storytelling
A new era of ‘fan-made’ music is about to begin
Don’t be fooled by the streams that it’s got, it’s still hip hop from the block
Return to live Post-pandemic music fans
The tap water music industry needs to become a bottled one
Embrace, enhance or hinder: What will AI do for you, the creator?
US millennial snapshot A looming generational blind spot
Apple Music is winning over US 25-34s
The way AI isn’t used will have a bigger impact on music than how it is used
Year of change Themes that will shape entertainment in 2023
Pivot point MIDiA 2023 predictions
Music discovery snapshot Q3 2022 Fandom under threat
YouTube is paving a new music discovery pathway — will it work?
2023 MIDiA predictions Pivot point
Closing the background gap Focused versus background audio listening
