Ashleigh Millar | MIDiA Research

BE THE CHANGE
Gender equity in music

Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Ashleigh Millar, Samuel Griffin and Kazia Rothwell

March 2024

In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according...

Paramount’s marketing for the new Mean Girls movie was totally fetch, but like, did it pay off?

Ashleigh Millar

18 Jan 2024

musicals

Mean Girls

TikTok

It’s official: the Mean Girls 2024 movie is the new Regina George of cinema (for now), topping last weekend’s US box office by bringing in $28 million, raising to $32 million on Martin Luther King...

min read

MIDiA's 2024 predictions webinar
The algorithm is not listening

Cover image for MIDiA's 2024 predictions webinar

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

January 2024

Free Report

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

MIDiA’s 2024 predictions report
The algorithm is not listening

Cover image for MIDiA’s 2024 predictions report

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods

December 2023

Business Strategy

2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended...

Snap’s attempt to be the real creator-focused MVP

Ashleigh Millar

4 Aug 2023

Snapchat

Snap Inc

TikTok

On August 1st, 2023, Snap announced its Lens Creator Rewards program that will see to rewarding the creators / creator teams behind top-performing Lenses on Snapchat. This is yet another push in favour...

min read

Virtual artists and virtual influencers
A new (virtual) reality

Cover image for Virtual artists and virtual influencers

Ashleigh Millar

July 2023

Apple

Music

Instagram

While North America and Europe are on a path towards authenticity (due to an authenticity crisis), with such trends as #definluencing and #dupes loudly and quickly gaining traction, social media users...

Nobody Sausage
A masterclass in relatable content from a virtual sausage

Ashleigh Millar

July 2023

Rihanna

Samsung

TikTok

Read the case study …

BeReal: The app’s missed entertainment-fandom opportunity

Ashleigh Millar

10 May 2023

BeReal

Snapchat

Instagram

By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see...

min read

Gig tickets: artist discovery versus consumer satisfaction

Ashleigh Millar

13 Apr 2023

Music

Media and Marketing

Marketing Strategy

Since the return to normal, superstars and up-and-coming artists alike are creating new ways to adapt to the attention economy – and live performances are no exception. In a world accustomed to on-demand...

min read

Swift and Healy set the tone for live music in the 2020s

Ashleigh Millar

23 Mar 2023

taylor swift

the 1975

Marketing

When P!nk released her Greatest Hits…So Far! album back in 2010, radio show presenters were quick to respond by discussing what they believed would become the death of her career. According to them,...

min read

The AI entertainment revolution
How artificial intelligence will reshape media consumption

Cover image for The AI entertainment revolution

Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

March 2023

Innovation

YouTube

Google

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting...

AI use cases in the entertainment industry
Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI

Cover image for AI use cases in the entertainment industry

Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

March 2023

Cultural trends

Critical Developments

Read the case study …

The Meta push for efficiency

Ashleigh Millar

16 Mar 2023

Snapchat and TikTok: The hAIghs and the lows of AI in social

Ashleigh Millar

9 Mar 2023

Snapchat

Media and Marketing

Marketing Strategy

Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment,...

min read

Authenticity in the West versus artificiality in the East

Ashleigh Millar

23 Feb 2023

AI

artificial intelligence

virtual reality

You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to...

min read

Year of change
Themes that will shape entertainment in 2023

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Ben Woods and Srishti Das

February 2023

Spotify

YouTube

Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio,...

Blue ticks and adverts and meta (AI)!

Ashleigh Millar

14 Feb 2023

AI

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

min read

Pivot point
MIDiA 2023 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

January 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Netflix adds a splash of colour to 2023 content marketing

Ashleigh Millar

11 Jan 2023

Netflix

Netflix originals

Kaleidoscope

Netflix has catapulted itself into being one of the first viral entertainment-focused discussions of 2023. Its new original series, Kaleidoscope , released on January 1st, has caused chatter throughout...

min read

Social 2.0
Social media’s survival of the fittest, and how marketers fit in

Ashleigh Millar

December 2022

YouTube

Netflix

Facebook

The history of social media has long been defined by continual evolution and iteration, but now shifts across the value chain are becoming more substantive, heralding a new era. Social platforms themselves...