Srishti Das

Hybrid futures
MIDiA 2022 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here .…

Fandom drivers
From fan psychology to NFT demand

Report by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

9 Jan 2022

£3,000.00

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales,…

Formula One’s rise of the creators shines a ray of hope on the future of the sport

Blog post by Srishti Das

22 Dec 2021

Last week marked the end of an eventful year for Formula One with the tight championship fight between Max Verstappen and Lewis Hamilton. The hue and cry over the International Automobile Federation (FIA)…

2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

£5,000.00

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. …

Believe is building growth stories for local independent labels in India

Blog post by Srishti Das

2 Dec 2021

Believe Music, launched in France in 2005 with an aim to empower and support independent artists and labels. Since launching in India in 2013, the company has worked hard to bring their values to the Indian…

Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Cover image for Indian sports consumer profiles

Report by Srishti Das

30 Nov 2021

£3,000.00

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here .…

Why Amazon is now poised to disrupt the Indian sports broadcast landscape

Blog post by Srishti Das

22 Nov 2021

The 2023-2028 Indian Premier League (IPL) broadcast rights auction in December has created intense activity in the Indian video streaming space, as incumbent holder Star India (now a Disney subsidiary)…

Growth from Transparency
Reframing the value of music through creator rights

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Report by Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

12 Nov 2021

Free Report

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent…

Beyond broadcast
How digital natives will reboot sports content monetisation

Report by Srishti Das

28 Oct 2021

£3,000.00

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds…

Axing exclusive music licenses in China will drive new local music cultures

Blog post by Srishti Das

15 Sep 2021

As a result of the new guidelines set out by the Cyberspace Administration of China (CAC), record labels are no longer allowed to issue exclusive licenses to music services. Previously, music services…

The games universe is driving the rise of global football fandom

Blog post by Srishti Das

3 Sep 2021

Sport is built on the pillar of fandom, with a global network of passionate fanbases who are driven by different sporting cultures across the world. Football is a prime global example of this, with multiple…

Middle East’s ESMAA points the way for music rights in emerging markets

Blog post by Srishti Das

20 Aug 2021

The importance of emerging markets for the next growth story in the music industry is resulting in labels and streaming services prioritising growth in these territories. In addition to resolving the industries…

The music industry’s gaming experience is growing beyond traditional sync and licensing

Blog post by Srishti Das

13 Aug 2021

The pandemic didn’t give rise to live streaming concerts. However, it played a key role in their rapid adoption over the last 18 months. Virtual events were kickstarted with 327 million streams of online…

How Screen iL plans to tackle piracy by taking local content to the Israeli diaspora

Blog post by Srishti Das

2 Aug 2021

In an D2C era dominated by established global propositions such as Netflix and heavily backed global content brands such as Disney+, an Israeli start up called Screen iL is coming to market with something…

“First day, first show” – Premium video on demand’s potential in India

Blog post by Srishti Das

26 Jul 2021

India is home to one of the world’s largest and most successful film industries. However, 2020 was rife with economic setbacks across the entertainment industry due to the pandemic. The film industry…

Local Sounds, Global Cultures
MENA Music Market Opportunity

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Report by Srishti Das and Kriss Thakrar

6 Jul 2021

Free Report

Emerging market opportunity becomes reality With global music subscribers set to exceed half a billion by end 2021 and nearing saturation in developed markets, the industry focus has shifted to the next…

Redefining global sounds through local cultures – the role of homegrown services in emerging markets

Blog post by Srishti Das

6 Jul 2021

In developed music markets, streaming was an outcome of the recorded music industry. Creators and labels released music, and streaming services created a simpler experience for listeners in already mature…

Fandom vs Format: Formula One is driving through a new sprint format to push engagement

Blog post by Srishti Das

30 Apr 2021

Formula One was one of the many hard-hit sports with the onset of COVID-19 due to its fanless stands. The sport found itself in a crunch with limited sponsorship deals, as cities backing out due to the…

T-Series to IPRS: Signs of a maturing market?

Blog post by Srishti Das

9 Apr 2021

The Indian Performance Rights Society (IPRS) finally controls the majority of publishing market share in India, after the mammoth music label and film production company T-Series registered itself as a…

BE THE CHANGE - Women Making Music

Report by Hanna Kahlert and Srishti Das

25 Mar 2021

Free Report

Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401 women creators around the world, 81% think that it is harder for female…