Richard Broadhurst | MIDiA Research

Re-creating the creator economy

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

August 2022

Apple

Spotify

YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators are now a central component of the digital-entertainment economy.

Attention recession impacts on D2C growth

Richard Broadhurst

July 2022

Subscriptions

Streaming

Spotify

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention is now clearly here for video. The looming attention recession, which is already impacting the wider digital entertainment landscape, will exa...

More M&A activity could shift power from games companies closer to big tech

Richard Broadhurst

22 Jul 2022

m&a

Gaming

attention recession

The first half of 2022 revealed how fragile the digital economy can be. The gaming industry, after a bullish run over the course of the pandemic, was not exempt from the blend of economic uncertainty, attention recession, and behavioural shifts.

min read

Roku and Walmart are bringing shoppable ads to TV

Richard Broadhurst

27 Jun 2022

Streaming

ads

shopping

Roku and Walmart are bringing shoppable ads to TV Roku and Walmart have announced a partnership that will merge e-commerce with TV streaming. Shoppable adds will appear on Roku TV (now the leading smart TV sold in the US).

min read

Snap is the latest victim of the attention recession

Richard Broadhurst

30 May 2022

Snap

Social media

attention recession

Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent by founder Evan Spiegel, shares of the California-based company lost 41% in the space of a single ...

min read

YouTube Shorts
The changing face of social

Richard Broadhurst

May 2022

Video

Read the case study …

Social video
TikTok sets the pace

Richard Broadhurst

May 2022

YouTube

digital natives

Facebook

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation, sharing and liking. User-generated content (UGC) creation has contributed to the success of short-form video, as users seek to have an impact wi...

Esports viewers update
A valuable segment with a (solvable) growth problem

Richard Broadhurst

May 2022

Vevo

Facebook

Twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have large amounts of time and money spent across entertainment, as well as high ad tolerance.