Tatiana Cirisano

Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

The music industry wants solutions. But do listeners see problems?

Cover image for The music industry wants solutions. But do listeners see problems?
Tatiana Cirisano
Business Strategy
Music
Music streaming
Key takeways from this blog: The music industry’s next phase of growth depends on solving real problems faced by multiple stakeholders – not just one group in isolation Areas like live music demand, fan engagement, and discovery offer clues about where meaningful overlaps might exist MIDiA spotlights potential solutions that could create value for artists, listeners, labels, and platforms alike History is full of examples of products that failed because they were "solutions without a problem”.
min read
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Cultural movements
A new take on mainstream for the fragmentation era

Cover image for Cultural movements
Mark Mulligan and Tatiana Cirisano
Entertainment
mainstream
Cultural trends
Entertainment has become nichified, mainstream has become smaller, and audiences have fragmented. While this has been crucial to the rise of the long tail and the creator economy, there is a need for a new, fragmentation-era successor to mainstream. Building upon MIDiA’s work on scenes, in this report we make the case for cultural movements, the cultural pyramid, and how entertainment audiences operate in the fragmentation era.
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Songwriters, we want to hear from you! Raise your voice in MIDiA’s new survey

Cover image for Songwriters, we want to hear from you! Raise your voice in MIDiA’s new survey
Tatiana Cirisano
Audience Insight
Artists
songwriters
Last year, MIDiA’s inaugural songwriter survey uncovered an alarming statistic: 67% of songwriters name “lack of meaningful streaming income” as their biggest challenge. More alarming yet is the fact that this remained the most common challenge for songwriters in our survey across income levels and tenure, even as other challenges – such as breaking through the noise – diminished.
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Music subscriber market shares Q4 2024
Full stream ahead

Cover image for Music subscriber market shares Q4 2024
Mark Mulligan, Tatiana Cirisano, Mark Qi, Olivia Jones and Laura Fisher
music subscriber market shares
Business Strategy
Streaming market metrics are bifurcating. Label streaming revenues were up in 2024, indicating a much anticipated slow down in revenue growth. Yet, at the same time, music subscriber growth was nearly double that of label streaming revenues for 2024. As is so often the case, there are many factors at play.
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The music industry’s weakest link: Getting from A to B

Cover image for The music industry’s weakest link: Getting from A to B
Tatiana Cirisano
Business Strategy
Fandom
Artists
Key insights from this blog: The music industry is missing a key step when it comes to supporting and growing artists As the landscape of the industry has changed, most notably a loss of a mainstream monoculture, the traditional ways of discovery and promotion no longer work for new and smaller artists To combat this, the music industry must change its ways – including shifting towards a scenes-based strategy put forward by MIDiA “Super premium” streaming tiers, special-edition vinyl, and direct-to-fan revenue streams all have one thing in common – and no, it is not just that they are about monetising fandom.
min read
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Music streaming consumer profile Q4 2024
Stabilisation and fandom slowdown

Cover image for Music streaming consumer profile Q4 2024
Mark Mulligan and Tatiana Cirisano
Willingness to pay
Music consumers
Streaming
Consumer music behaviours are both stabilising and showing signs of coming change. Change that could be challenging for all music business stakeholders, especially with regards to fandom monetisation. This report presents data-focused visuals and impactful analysis of trends and anomalies that will inform your understanding of what is happening to today’s music consumer, why it is happening, and where these trends are heading.
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