Kazia Rothwell | MIDiA Research

MIDiA Research Panel Creator Survey
2023

Cover image for MIDiA Research Panel Creator Survey

Kazia Rothwell

March 2024

Key data and insights included in this report: Analysis of MIDIA Research’s creator panel, including age, gender, and region Type of creative content produced by panel creators Time, money, and, earnings...

BE THE CHANGE
Gender equity in music

Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Ashleigh Millar, Sam Griffin and Kazia Rothwell

March 2024

Free Report

In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according...

Audiobook consumer profile
A focused, engaged niche

Kazia Rothwell

February 2024

Key data and insights included in this report: Audiobook user snapshot, behaviours and demographics compared to the average consumer Change in time spent and listenership of audiobooks compared to other...

MIDiA's 2024 predictions webinar
The algorithm is not listening

Cover image for MIDiA's 2024 predictions webinar

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

January 2024

Free Report

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

MIDiA’s 2024 predictions report
The algorithm is not listening

Cover image for MIDiA’s 2024 predictions report

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods

December 2023

Business Strategy

2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended...

Podcasts and gamers
How audio can propel the gaming universe

Annie Langston and Kazia Rothwell

May 2023

Spotify

YouTube

The rise of games-inspired content is taking entertainment by storm. This illustrates the power of not only games content itself, but the fandoms that keep it alive, revealing an audience for other entertainment...

Markiplier’s podcast breakthrough sets a new precedent for games creators

Annie Langston and Kazia Rothwell

April 2023

Spotify

Games

Markiplier

Read the case study …

2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

December 2022

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Games genre fan overlaps across entertainment

Karol Severin and Kazia Rothwell

August 2022

Games

niche audiences

gaming culture

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games...

Profiling smart-TV owning gamers

Karol Severin and Kazia Rothwell

July 2022

Games

Audience Insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards...