Kazia Rothwell | MIDiA Research

Cover image for MIDiA Research Panel Creator Survey

MIDiA Research Panel Creator Survey
2023

Kazia Rothwell

21 Mar 2024

Audience Insight

Key data and insights included in this report: Analysis of MIDIA Research’s creator panel, including age, gender, and region Type of creative content produced by panel creators Time, money, and, earnings of creators Analysis of drivers and major inhibitors...

BE THE CHANGE
Gender equity in music

Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Ashleigh Millar, Samuel Griffin and Kazia Rothwell

8 Mar 2024

Free Report

Business Strategy Audience Insight

In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according to the USC Annenberg Inclusion Initiative, the share of women artists on Billboard’s US Hot 100 year-end chart reached a 12-year high of 35%.

Audiobook consumer profile
A focused, engaged niche

Kazia Rothwell

29 Feb 2024

Audience Insight

Key data and insights included in this report: Audiobook user snapshot, behaviours and demographics compared to the average consumer Change in time spent and listenership of audiobooks compared to other audio streams Audio behaviours, including multitasking, background and focused listening, time of day and location of listening Year-on-year analys...

Cover image for MIDiA's 2024 predictions webinar

MIDiA's 2024 predictions webinar
The algorithm is not listening

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

12 Jan 2024

Free Report

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

Cover image for MIDiA’s 2024 predictions report

MIDiA’s 2024 predictions report
The algorithm is not listening

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods

14 Dec 2023

Business Strategy

2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended consequences of years of innovation have resulted in environments where many consumers are getting further away from their wants and needs, not...

Podcasts and gamers
How audio can propel the gaming universe

Annie Langston and Kazia Rothwell

2 May 2023

Spotify Spotify YouTube

The rise of games-inspired content is taking entertainment by storm. This illustrates the power of not only games content itself, but the fandoms that keep it alive, revealing an audience for other entertainment formats to tap into. As games aficionados over-index for a variety of podcasting behaviours, podcasts are an opportunity for games compani...

Markiplier’s podcast breakthrough sets a new precedent for games creators

Annie Langston and Kazia Rothwell

3 Apr 2023

Spotify Games Markiplier

Over the past decade, YouTube, Twitch, and other social platforms have become hotbeds for games creators. They have transformed the culture around games by creating a new level of community and connection among gamers, streamers, and the games themselves.

2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

Apple YouTube Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and beyond. Themes for 2023: Cost-of-living crunch: Entertainment spending will weaken, but some formats will fare better than others Perceived value wil...

Games genre fan overlaps across entertainment

Karol Severin and Kazia Rothwell

31 Aug 2022

Games niche audiences gaming culture

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games genre. It includes the following games genre fan segments: Action games fans First person shooter (FPS) fans Role playing game (RPG) fans Sports g...

Profiling smart-TV owning gamers

Karol Severin and Kazia Rothwell

29 Jul 2022

Games Audience Insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards the cloud, and becoming more hardware-agnostic as a result, smart-TV makers will begin to carve out their own market share in games distributi...