Karol Severin

The key winners and losers of the Covid-bounce effect in games

Blog post by Karol Severin

14 Oct 2021

As we have covered before, games engagement began to experience effects of the Covid-bounce . As usual, however, there are winners and losers within the wider micro-dynamics. The following graph demonstrates…

Why games-related video warrants a specific category on mainstream video services

Blog post by Karol Severin

8 Oct 2021

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater…

Games discovery and conversion
Navigating between generations in the 2020s

Cover image for Games discovery and conversion

Report by Karol Severin

30 Sep 2021

£3,000.00

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels…

Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games

Blog post by Karol Severin

30 Sep 2021

Following the pandemic breakout in March 2020, MIDiA predicted that Covid-19-induced games engagement growth was temporary and will face a correction as the world starts coming back to life. Indeed,…

Justice is served…Initial thoughts on the Apple vs. Epic ruling

Blog post by Karol Severin

14 Sep 2021

The court ruling in the Apple vs. Epic Games case has taken media headlines by storm. However, given the diversity of narratives around the outcome, it is clear that the ‘winner’, is not exactly clear…

Quick take: Word of mouth is no longer the single most powerful games discovery tool

Blog post by Karol Severin

3 Sep 2021

Do you know the saying ‘ word of mouth is the most powerful marketing tool ’? Well, things are changing - or at least evolving. MIDiA’s Q2 2021 consumer survey states that 25% of consumers typically…

Gamers & entertainment merchandise

Report by Karol Severin

31 Aug 2021

£3,000.00

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment…

Chinese limits on gaming are more about the long-term, rather than short-term impacts

Blog post by Karol Severin

31 Aug 2021

A new regulation announced by the National Press and Publication Administration issues new rules around games engagement of under 18s. As reported by the Wall Street Journal, the new rules will allow no…

Roblox continues its growth story narrative, but cannot escape the Covid-bounce effect

Blog post by Karol Severin

20 Aug 2021

Roblox reported on its Q2 2021 results this week. Indeed, a continuation of the company’s growth story with bookings surpassing $665 million, up 35% year-on-year. On paper, the 127% YoY growth of revenue…

A handful of sports dominate fandom among esports viewers, but opportunity still exists for many

Blog post by Karol Severin

11 Aug 2021

Sports are increasingly executing on the overlap between gaming and esports. A handful of sports have established a strong foothold and lead among esports viewers. Data shows, however, that the still-emerging…

Quick Take: The metaverse – expect goldrush by many, market domination by a few

Blog post by Karol Severin

2 Aug 2021

After years of pioneering, tinkering and iteration, the concept of metaverses is moving closer to the mainstream in media and entertainment, in particular in games and social media, for example. In the…

What Steam Deck, Netflix, Zoom, Peloton and Pro Evolution Soccer tell us about the future of games distribution

Blog post by Karol Severin

23 Jul 2021

Due to some unforeseen circumstances, I had to take some time off in the last two weeks. It is never good to have to step away from the buzz of daily games industry developments, but the silver lining…

The esports viewer dossier Q1 2021

Report by Karol Severin

25 Jun 2021

£5,000.00

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage…

The games industry has changed; E3 needs to do the same if it is to remain relevant

Blog post by Karol Severin

21 Jun 2021

This year’s E3 has experienced mixed reviews, with the consensus largely being that some interesting announcements were made, but they no longer provide an all-encompassing view of what’s going on…

Games video creators can help attract new audiences to esports, if rights holders empower them to

Blog post by Karol Severin

14 Jun 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle , rather…

Marketing a game? Put enough focus on Discord and TikTok

Blog post by Karol Severin

7 Jun 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers…

Games subscriptions
Early market leaders and consumer profiles emerge

Report by Karol Severin

28 May 2021

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that…

Why we could see Epic Games gradually turn Fall Guys into free to play?

Blog post by Karol Severin

28 May 2021

Fall Guys characters are venturing out into Super Bomberman’s free-to-play new release. It is the first time a Fall Guys character crosses over to another game. It is an interesting way to market a…

Live streamed concert demand
Ready for prime time

Cover image for Live streamed concert demand

Report by Mark Mulligan, Karol Severin and Kriss Thakrar

21 May 2021

£3,000.00

Virtual concerts went from zero to a hundred at an unprecedented rate during the pandemic-shaped 2020, and the momentum carried through to 2021. But if lockdown years are like dog years, then so too…

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Blog post by Karol Severin

17 May 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone…