Karol Severin

Karol is a co-founder and Research Director at MIDiA. With over a decade of experience in consumer research, industry analysis, and consulting, Karol oversees the direction, coverage and quality of all MIDiA’s research output. Prior to co-founding MIDiA, Karol gained experience in TMT market research and consulting, as well as an entertainment industry startup founder. He holds a business management degree from Queen Mary, University of London, with specialisation in strategy, quantitative methods, and entrepreneurship.

MIDiA’s 2025 predictions
It’s social’s stage now

The creator economy reshaped entertainment in the first half of the 2020s and social wasthe big winner, now positioned at the centre of the entertainment economy. In 2025 wewill see the second-order effects begin to play out, set against the backdrop of attentionsaturation, content commodification, and increased focus on profit.

Gamers
A cross-entertainment summary

This report presents the key figures, behaviors, and preferences of gamers across entertainment. Graphics in this report show selected gamer segments, compared to relevant consumer segments across entertainment as appropriate. An accompanying Excel file provides country-by-country figures and data for 60+ additional gamer segments, including by gam...

Fortnite
A cross-entertainment oasis?

Free Report
When it comes to games that leverage music, TV, film, and many of the other topics covered in Gamers: a cross-entertainment summary report, Fortnite is the de-facto example. While Epic Games’ Fortnite: Save the World began as a modest cooperative shooter in 2017, the spin-off battle royale mode (100-player last-person standing) plummeted Fortnite...

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