Karol Severin | MIDiA Research

Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Blog post by Karol Severin

29 Sep 2022

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio...

Games’ cultural role in the 2020s

Report by Karol Severin

29 Sep 2022

£3,000.00 excl. VAT

Games

Cultural Trends

20,000 foot view: Over time, games have carved out their role from the cultural fringes, through to becoming a firmly established part of digital-consumer culture. Now, they have the opportunity to...

What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s

Blog post by Karol Severin

15 Sep 2022

conference

events

cultural insight

Over the last few weeks, I had the opportunity to present at both Gamescom in Cologne, and PAX West in Seattle. It has been a few years since I visited Gamescom. Back then, I wrote about how gaming has...

Games genre fan overlaps across entertainment

Report by Karol Severin and Kazia Rothwell

31 Aug 2022

£3,000.00 excl. VAT

Games

niche audiences

gaming culture

Entertainment genre overlaps of games genre fans Q2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular...

Attention inflation
How multitasking is reshaping the attention economy

Report by Karol Severin and Perry Gresham

31 Aug 2022

£5,000.00 excl. VAT

Inflation

Critical Developments

audience insight

20,000 foot view: Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have...

PlayStation and Xbox exchange PR blows amid the Activision deal approval process

Blog post by Karol Severin

19 Aug 2022

Playstation

xbox

Activision

Sony and Xbox exchanged PR salvos last week as Microsoft’s acquisition of Activision came under regulatory scrutiny in Brazil. Within it, companies got an opportunity to comment on the impacts of the...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Media and Marketing

Cultural Trends

20,000 foot view: Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail...

Are ‘picture-perfect’ games marketing campaigns detrimental to building continued engagement?

Blog post by Karol Severin

1 Aug 2022

Stray

games marketing

Games

Last week, my social media feeds were taken over by the release of Stray (the ‘cat game’) trying to grab my attention. I suppose that this was to be expected – I’m a cat-owning games analyst after...

Profiling smart-TV owning gamers

Report by Karol Severin and Kazia Rothwell

29 Jul 2022

£3,000.00 excl. VAT

Games

audience insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards...

The average gamer plays more than one hour per day, as time spent takes centre stage

Blog post by Karol Severin

8 Jul 2022

games consumption

time spent

gamer engagement

Over the last two decades, the business models of video games have progressively shifted from unit-sales-led towards engagement-led. This is due to a combination of factors; including the rise of in-game...

Samsung is becoming an important games distribution player, as the ‘gaming TV market’ comes to life

Blog post by Karol Severin

4 Jul 2022

Samsung

Smart TV

Games

Samsung is establishing itself as a serious player in the distribution part of the games industry’s value chain through its ‘Gaming Hub’. Having already partnered with GeForce Now and Stadia games...

Games consumption Q1 2022
Time spent takes centre stage

Cover image for Games consumption Q1 2022

Report by Karol Severin

30 Jun 2022

£3,000.00 excl. VAT

Games

audience insight

time spent on games

20,000 foot view: Time spent on games is growing in importance as a key performance indicator for the games industry. Whether it is games subscription services deciding which titles and publishers to...

Can Gamescom retain its appeal going forward?

Blog post by Karol Severin

23 Jun 2022

gamescom

games industry

conference

I remember attending my first Gamescom as an analyst in 2017 . The sheer excitement as gaming was eating the world whole, and before brands and just about everybody else woke up to gaming as a mainstream...

Quick take: Why Xbox All Access could be the ultimate recession winner

Blog post by Karol Severin

17 Jun 2022

Inflation

global recession

cost of living

Xbox All Access has been around for a while now, though with a limited reach (currently only available in 12 markets). While it was always going to play an integral part in Xbox’s cross-platform (and...

Xbox to rid large games of a key competitive weapon

Blog post by Karol Severin

10 Jun 2022

xbox

cloud gaming

games streaming

Xbox is looking simply unstoppable these days. After announcing the Xbox Everywhere vision, it has confirmed that besides the announced ‘puck’ in the works, it is indeed bringing the Xbox App into...

Profiling single-player versus multiplayer gamers
A generational changing of the guard

Cover image for Profiling single-player versus multiplayer gamers

Report by Karol Severin

31 May 2022

£3,000.00 excl. VAT

games industry

games streaming

games engagement

20,000 foot view: Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

Blog post by Karol Severin

26 May 2022

multiplayer

single player

gamer behavior

Though the roots of the multiplayer mode go back decades, online multiplayer games have been taking the world by storm in more recent years. Here is where things stand at the moment: 57% of gamers prefer...

What happened with EA and FIFA and why both are probably going to be fine

Blog post by Karol Severin

12 May 2022

EA Sports

FIFA

Games

As we warned in October 2021, the divorce of EA and FIFA has come into fruition. EA’s FIFA series has been rebranded to EA Sports FC and FIFA (the organisation) is taking its brand away to expand on...

Quick take: Spotify to connect artists and fans on a Roblox island

Blog post by Karol Severin

5 May 2022

Roblox

Spotify

Games

Spotify launched a digital island in Roblox yesterday. The destination enables players to take part in interactive quests, buy virtual merchandise, mingle with artists, and create their own sounds and...