Mark Mulligan

Spotify and music listening 10 years from now

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Blog post by Mark Mulligan
July marks ten years since Spotify’s US launch. Although the tendency among some is to consider this ‘year zero’ for streaming (thus ignoring everything that had happened in prior years both within…
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How Bandcamp could really fix the music business

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Blog post by Mark Mulligan
“A thought: has streaming become the place to address consumers and the likes of Bandcamp the places to engage fans? i.e., fans and fandom inherently matter less on streaming because it/they are a minority.” …
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The paradox of small

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Blog post by Mark Mulligan
When the history books are written about our current times, the rise of creator culture will likely go down as one of the most impactful paradigm shifts. It is a dynamic that extends far beyond music,…
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We’re Hiring (again)

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Blog post by Mark Mulligan
The pandemic rewrote the rules of digital entertainment, creating new opportunities and threats at an unprecedented rate while also intensifying competition for consumer attention. Never before has the…
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The productisation of music rights

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Blog post by Mark Mulligan
News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMG  is the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending…
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Growth drivers – what comes after streaming

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Blog post by Mark Mulligan
The pandemic-defined 2020 was an outlier year across digital entertainment, with the  extra 12% of time consumers spent with entertainment boosting everything, including music.  One of the effects was…
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