Mark Mulligan

Music has developed an attention dependency

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Blog post by Mark Mulligan
The attention economy defines and shapes today’s digital world. However, we have long since reached peak in the attention economy with all available free time now addressed. What this means is that previously,…
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Virtual concerts: A new video format

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Blog post by Mark Mulligan
The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order impacts (no concerts,…
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2021 Predictions: The year of the immersive web

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Blog post by Mark Mulligan
As we approach the end of 2020 it is time to look forward to what 2021 may bring. MIDiA has published the fifth edition of our Annual Predictions report which clients can read  here . There are 27 predictions…
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Global independent label survey

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Blog post by Mark Mulligan
MIDiA Research is conducting a major study of independent label revenue in order to create a definitive review of the independent sector’s contribution to the global music market. MIDiA conducted this…
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Time to move beyond the song economy

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Blog post by Mark Mulligan
The UK parliament is currently running an inquiry into the streaming music economy, having called for evidence from across the music business.  Earlier this week were the first verbal submissions, from…
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