Mark Mulligan

Spotify Q3 2020 Earnings – The Shift to Free

Report by Mark Mulligan

27 Nov 2020

The 20,000 Foot View: With three quarters of 2020 gone, Spotify has prospered during the most challenging of times, with consistent growth across most metrics. Q3 2020 saw a slight deviation from the script…

Time to move beyond the song economy

Blog post by Mark Mulligan

27 Nov 2020

The UK parliament is currently running an inquiry into the streaming music economy, having called for evidence from across the music business. Earlier this week were the first verbal submissions, from…

2021 Predictions
The Year of the Immersive Web

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

The 20,000 Foot View: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports…

Snapchat buys Voisey to enter the music market

Blog post by Mark Mulligan

20 Nov 2020

Snapchat parent company Snap Inc is reported to have acquired music collaboration tool Voisey . Voisey is a relatively new start-up, having raised its first major round mid-2019 and launching later the…

YouTube at two billion: Still much more music opportunity to be had

Blog post by Mark Mulligan

17 Nov 2020

YouTube just announced its milestone of reaching two billion music users on the platform . YouTube has long been the largest music service on the planet, and it has just extended that lead. In 2019, its…

Creator Tools -
The Music Industry’s New Top of Funnel

Report by Mark Mulligan

13 Nov 2020

The 20,000 foot view: Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption…

Are rights holders missing the point with Twitch?

Blog post by Mark Mulligan

13 Nov 2020

Twitch has apologised to its users for the growing volume of rights holder takedown notices for music used in Twitch videos . Twitch is in an awkward transitionary phase with music rights holders, not…

Discovery Mode: Understanding how Spotify thinks

Blog post by Mark Mulligan

4 Nov 2020

Spotify’s Discovery Mode announcement looked at the very best a poorly timed announcement, coming at a time when artists and songwriters are more concerned about their income than at any other since…

We’re hiring!

Blog post by Mark Mulligan

2 Nov 2020

MIDiA Research is hiring for a consultant to join our fast growing consulting division. Want to be a part of exciting strategic projects, helping some of the world’s biggest entertainment companies solve…

State of the YouTube Music Economy 3.0 -
End of the Beginning

Cover image for State of the YouTube Music Economy 3.0 -

Report by Mark Mulligan

30 Oct 2020

The 20,000 Foot View: This is the third bi-annual report of its kind, providing the most comprehensive view available of the YouTube music economy. It presents data for revenues, royalty payments, streams,…

Post-Pandemic Programming

Blog post by Mark Mulligan

29 Oct 2020

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks create an unprecedented outlook for entertainment companies.…

Spotify Q3 2020: What price growth?

Blog post by Mark Mulligan

29 Oct 2020

Spotify reported another strong quarter in Q3 2020, with subscriber growth up 27% year-on-year (YoY) and ad-supported user growth up 21%. Spotify continues to set the pace for the global streaming market…

The Rising Power of UGC

Report by Mark Mulligan and Keith Jopling

26 Oct 2020

Free Report

About this report Audible Magic has commissioned MIDiA to produce a White Paper on the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms.…

How YouTube can be a music industry growth driver

Blog post by Mark Mulligan

23 Oct 2020

In the coming weeks MIDiA will be presenting the third edition of its biannual YouTube music report, State of the YouTube Music Economy 3.0: End of the Beginning. This is a major report that presents the…

Podcasts Q2 2020: Spotify takes an early lead

Blog post by Mark Mulligan

20 Oct 2020

MIDiA has just published its latest Podcast report, P odcasts Q2 2020: Spotify Takes an Early Lead . In it we present data from MIDiA’s quarterly survey that presents a comprehensive view of podcast…

HomePod Mini: Apple’s pandemic-era product

Blog post by Mark Mulligan

15 Oct 2020

Apple’s Tuesday product announcement showcased its 5G iPhones, but also included the launch of the new $99 HomePod Mini. Though it might have looked like a supporting act for the launch, its strategic…

Podcasts Q2 2020
Spotify Takes an Early Lead

Report by Mark Mulligan

9 Oct 2020

The 20,000 Foot View: Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is…

Why Rishi Sunak is both wrong and right

Blog post by Mark Mulligan

8 Oct 2020

Earlier this week the UK Chancellor of the Exchequer Rishi Sunak suggested that creatives such as musicians who had seen income dry up during COVID-19 should consider retraining for the new ‘opportunities’…

Independent Artists -
Pathfinding Through a Pandemic

Report by Mark Mulligan and Keith Jopling

30 Sep 2020

Free Report

2019 was yet another stand-out year for independent artists, with revenues, streams and market shares all growing strongly. Then, along came COVID-19 and the world turned upside down. However, in lockdown…

Independent artist creativity and innovation in the age of COVID-19

Blog post by Mark Mulligan

30 Sep 2020

The COVID-19 pandemic has turned the music industry upside down in many ways but among the direct artists community there have also been signs of resilience and creativity in the face of adversity. For…