Mark Mulligan

Clubhouse session: Is attention killing culture?

Blog post by Mark Mulligan

24 Feb 2021

Join myself, Hanna Kahlert and Karol Severin Thursday 25th at 5pm GMT / noon EST / 9am PT on Clubhouse for discussion of the Attention Economy’s second order effects on culture and creativity.…

The COVID bounce and the coming attention recession

Blog post by Mark Mulligan

19 Feb 2021

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start…

Last call for the global independent label survey

Blog post by Mark Mulligan

18 Feb 2021

With 2020 now comfortably behind us and public companies in their earnings cycle, a clear picture is starting to emerge of how the global recorded music market performed. MIDiA is midway through fielding…

Three trends that will shape the rest of 2021, and beyond

Blog post by Mark Mulligan

15 Feb 2021

Late last year, MIDiA published its latest predictions report (clients can read the entire report here). The central theme was the Immersive Web, which we summarised as follows: “The immersive web…

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

The 20,000 Foot View: 2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their…

Sony just became (even more of) an independent powerhouse

Blog post by Mark Mulligan

1 Feb 2021

Sony Music has bought AWAL (and Kobalt Neighbouring Rights) from Kobalt for $430 million . By adding AWAL to its already-booming Orchard division (as well as other distribution companies), it now has leading…

Equitable remuneration, artist income and unintended consequences

Blog post by Mark Mulligan

29 Jan 2021

The UK Parliament’s inquiry on the economics of streaming appears to be building a case for equitable remuneration (ER). There are many iterations of what ER can mean, but a simplified description of…

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

Cover image for Music Product Strategy Re-boot

Report by Mark Mulligan

25 Jan 2021

The 20,000 Foot View: As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product…

Music has developed an attention dependency

Blog post by Mark Mulligan

15 Jan 2021

The attention economy defines and shapes today’s digital world. However, we have long since reached peak in the attention economy with all available free time now addressed. What this means is that previously,…

Virtual concerts: A new video format

Blog post by Mark Mulligan

8 Jan 2021

The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order impacts (no concerts,…

Virtual Concerts
A New Video Format

Report by Mark Mulligan

22 Dec 2020

The 20,000 Foot View: The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order…

2021 Predictions: The year of the immersive web

Blog post by Mark Mulligan

18 Dec 2020

As we approach the end of 2020 it is time to look forward to what 2021 may bring. MIDiA has published the fifth edition of our Annual Predictions report which clients can read here . There are 27 predictions…

Global independent label survey

Blog post by Mark Mulligan

14 Dec 2020

MIDiA Research is conducting a major study of independent label revenue in order to create a definitive review of the independent sector’s contribution to the global music market. MIDiA conducted this…

Creator tools: The music industry’s new top of funnel

Blog post by Mark Mulligan

30 Nov 2020

For most of 2020, MIDiA has been working on a major piece of work around the fast-growing creator tools space. The themes we had already started working on became rocket propelled with the onset of the…

Spotify Q3 2020 Earnings
The Shift to Free

Cover image for Spotify Q3 2020 Earnings

Report by Mark Mulligan

27 Nov 2020

The 20,000 Foot View: With three quarters of 2020 gone, Spotify has prospered during the most challenging of times, with consistent growth across most metrics. Q3 2020 saw a slight deviation from the script…

Time to move beyond the song economy

Blog post by Mark Mulligan

27 Nov 2020

The UK parliament is currently running an inquiry into the streaming music economy, having called for evidence from across the music business. Earlier this week were the first verbal submissions, from…

2021 Predictions
The Year of the Immersive Web

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

The 20,000 Foot View: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports…

Snapchat buys Voisey to enter the music market

Blog post by Mark Mulligan

20 Nov 2020

Snapchat parent company Snap Inc is reported to have acquired music collaboration tool Voisey . Voisey is a relatively new start-up, having raised its first major round mid-2019 and launching later the…

YouTube at two billion: Still much more music opportunity to be had

Blog post by Mark Mulligan

17 Nov 2020

YouTube just announced its milestone of reaching two billion music users on the platform . YouTube has long been the largest music service on the planet, and it has just extended that lead. In 2019, its…

Creator Tools
The Music Industry’s New Top of Funnel

Report by Mark Mulligan

13 Nov 2020

The 20,000 foot view: Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption…