Mark Mulligan | MIDiA Research

Data briefing
South Korea music market

Report by Mark Mulligan

1 Jun 2023

This report presents key music market metrics for South Korea. All data is domestic SouthKorean data unless otherwise stated below. The datasets leveraged for this report include: Music company financials...

AI will unlock creation rather than consumption

Blog post by Mark Mulligan

25 May 2023

AI

AI music

artificial intelligence

Unlike most new technology hype cycles, the impact of AI on the world is already surpassing expectations. The current hype around AI far exceeds that of more recent tech, such as VR, NFTs, and 3D printing....

The global dance music industry grew by 34% in 2022

Blog post by Mark Mulligan

11 May 2023

IMS

dance music

electronic music

Last week I was at the International Music Summit in Ibiza, the annual music industry business event. This year MIDiA compiled the annual IMS Music Business Report and I presented the findings at the opening...

AI and the future of music
The future is already here

Cover image for AI and the future of music

Report by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

2 May 2023

£3,000.00 excl. VAT

Music

Unlike most new technology hype cycles, the impact that artificial intelligence (AI) has on the world is already surpassing expectations. Within the music industry, AI will largely be an enabler and accelerant...

AI will transform music; the question is how?

Blog post by Mark Mulligan

18 Apr 2023

AI music

Paid Content

Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a...

Music fandom’s problem is TV’s opportunity

Blog post by Mark Mulligan

30 Mar 2023

Music

Marketing Strategy

Music fandom is approaching a crisis point. The good news is that because of streaming, more people are listening to more music than ever and more artists are releasing music than at any time in the past....

Recorded music market 2022
Reality bites

Cover image for Recorded music market 2022

Report by Mark Mulligan

17 Mar 2023

£5,000.00 excl. VAT

Music

Business Strategy

recorded music market

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022, due to the combined impact of global economic headwinds and growth slowdown in mature...

Recorded music market 2022 | Reality bites

Blog post by Mark Mulligan

16 Mar 2023

recorded music market

streaming music revenues

2022 music revenues

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022 due to the combined impact of global economic headwinds and growth slowdown in mature streaming...

Music creators and independent labels – have your voice heard!

Blog post by Mark Mulligan

23 Feb 2023

Music

Business Strategy

MIDiA is currently fielding two separate surveys that will help us create the definitive view of the contribution from music creators and independent labels to the global music market. We are exploring...

Filling music streaming’s Disney+-shaped hole

Blog post by Mark Mulligan

21 Feb 2023

Music

Business Strategy

Back when Disney+ started its meteoric rise, there was a lot of thinking around what lessons the music streaming market could learn. Three years on from the launch of the subscription video on demand platform,...

Year of change
Themes that will shape entertainment in 2023

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Ben Woods and Srishti Das

15 Feb 2023

£5,000.00 excl. VAT

20,000 foot view This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music,...

Independent labels and distributors: take our survey!

Blog post by Mark Mulligan

13 Feb 2023

independent labels

independent record labels

Independent label survey

Measuring the actual contribution of the independent sector to the global recorded music market is an important but difficult task. The traditional way of thinking about independent market share is to...

Everyone hurts – the problem with ‘fixing’ streaming

Blog post by Mark Mulligan

6 Feb 2023

streaming royalties

Streaming economics

streaming music

Everyone hurts – the problem with ‘fixing’ streaming Apple’s Q4 2022 revenue fall was further illustration that the global economic environment is affecting everyone. During such times, companies...

Kill the campaign
Music marketing needs branding, not direct response

Report by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

£3,000.00 excl. VAT

music marketing

Marketing

scenes

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough...

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Cover image for MIDiA Research video subscription forecasts 2023-2030

Report by Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

15 Jan 2023

£7,500.00 excl. VAT

Online video

video model

subscription model

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise...

Pivot point
MIDiA 2023 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Has the streaming slowdown arrived?

Blog post by Mark Mulligan

10 Jan 2023

streaming music

2023 revenues

global streaming revenues

ERA, The UK trade association for entertainment retailers released its annual estimates for the UK entertainment market, showing strong growth for video but less impressive increases for music and games....

MIDiA 2023 predictions webinar

Blog post by Mark Mulligan

5 Jan 2023

webinar

recession

2023

So, 2023 is upon us. The last couple of years were notable for being dramatic, unlike those of the previous couple of decades. 2023 is likely to be even more stirring, with a looming recession, racing...

Music industry earnings Q3 2022
Pre-recession growth

Cover image for Music industry earnings Q3 2022

Report by Mark Mulligan

20 Dec 2022

£3,000.00 excl. VAT

music industry growth

music industry revenues

label revenues

The early 2020s saw an influx of capital into the music business, with the promise of music rights being an asset class that was uncorrelated with the wider economy. The irony is that as music catalogue...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

£5,000.00 excl. VAT

Critical Developments

Business Strategy

predictions

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...