Mark Mulligan

Why Kanye West is the modern-day Prince

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Blog post by Mark Mulligan
Not ‘prince’ in the  Machiavellian sense of the term  – though there is an argument for that too – but as in the artist formerly known as. Back in 1992, Prince fought his label Warner Bros to…
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Quick Take: Apple One – Recession Buster

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Blog post by Mark Mulligan
Apple officially announced its long anticipated all-in-one content bundle: Apple One. $14.95 gets you Apple Music, Arcade, Apple TV+ and 50GB of iCloud storage. A family plan retails at $19.95 and a premier…
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Who will own the virtual concert space?

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Blog post by Mark Mulligan
2020 will go down as a rough year for many artists, largely because of the income they lost when live ground to a halt. Unfortunately, the live music sector is still going to be disrupted in 2021 and it…
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We are at a turning point for social music

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Blog post by Mark Mulligan
In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1.      TikTok close to a US-entity buyout by Microsoft  to avoid potential…
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