Mark Mulligan | MIDiA Research

Kill the campaign
Music marketing needs branding, not direct response

Report by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underling paradigm shifts that are the true cause for streaming’s problems: there is not enough...

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Cover image for MIDiA Research video subscription forecasts 2023-2030

Report by Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

15 Jan 2023

£7,500.00 excl. VAT

Online video

video model

subscription model

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise...

Pivot point
MIDiA 2023 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Has the streaming slowdown arrived?

Blog post by Mark Mulligan

10 Jan 2023

streaming music

2023 revenues

global streaming revenues

ERA, The UK trade association for entertainment retailers released its annual estimates for the UK entertainment market, showing strong growth for video but less impressive increases for music and games....

MIDiA 2023 predictions webinar

Blog post by Mark Mulligan

5 Jan 2023

webinar

recession

2023

So, 2023 is upon us. The last couple of years were notable for being dramatic, unlike those of the previous couple of decades. 2023 is likely to be even more stirring, with a looming recession, racing...

Music industry earnings Q3 2022
Pre-recession growth

Cover image for Music industry earnings Q3 2022

Report by Mark Mulligan

20 Dec 2022

£3,000.00 excl. VAT

music industry growth

music industry revenues

label revenues

The early 2020s saw an influx of capital into the music business, with the promise of music rights being an asset class that was uncorrelated with the wider economy. The irony is that as music catalogue...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

Critical Developments

business strategy

predictions

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Music industry revenues in review – what 2022 tells us about 2023

Blog post by Mark Mulligan

15 Dec 2022

Music industry 2023

music industry revenues

label revenues

With a 2023 set to be a challenging year for the global economy, it is a good time to look at how the music industry has performed in the year to date. That is exactly what we have done in our forthcoming...

Music subscriber market shares 2022

Blog post by Mark Mulligan

7 Dec 2022

Music subscriber shares

music subscribers

dsps

MIDiA has just released its annual ‘Music subscriber market shares’ report and dataset, with data for 23 DSPs across 33 different markets ( clients can access it here ). Here are some of the key global...

Music subscriber market shares 2022
Chinese Dragon

Report by Mark Mulligan

5 Dec 2022

£6,000.00 excl. VAT

Music

As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth,...

DSP user profiles
Small is beautiful

Report by Mark Mulligan

29 Nov 2022

£3,000.00 excl. VAT

With streaming music now in its mature growth stage in most leading music markets, differentiation will be key to unlocking further growth pockets. While this will likely require innovation in both product...

Will the recession change Big Tech’s view on entertainment?

Blog post by Mark Mulligan

25 Nov 2022

tech majors

recession

tech layoffs

Music start up Utopia just announced a round of layoffs , fitting into a much bigger dynamic that may reshape the entertainment landscape. There are many reasons why the coming global recession will be...

Artists – take our survey and get a free MIDiA report

Blog post by Mark Mulligan

15 Nov 2022

artists

independent artists

Artist survey

With 2022 coming to a close, and Spotify’s Wrapped just around the corner, artists are beginning to look back across the year at how they performed and what they have achieved, and whether it lines up...

The coming long-tail cull

Blog post by Mark Mulligan

8 Nov 2022

artists direct

the long tail

independent creators

When governments plan to introduce controversial new policies, they prepare the ground in advance (dropping hints in speeches, privately briefing journalists, etc.), so that by the time the new policy...

Why Amazon Music is primed for success

Blog post by Mark Mulligan

1 Nov 2022

amazon music

streaming music

dsps

Amazon Music today announced that it was extending the number of songs available on its Prime Music tier from two million to one hundred million. It is kind of a big deal, but not that big a deal when...

The music industry needs a new format

Blog post by Mark Mulligan

20 Oct 2022

lean through

music product strategy

music formats

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has...

TikTok Music could change the game

Blog post by Mark Mulligan

14 Oct 2022

TikTok

Resso

Music

There has been talk for some time now of TikTok parent ByteDance launching a music streaming service in Western markets. It already has Resso in Indonesia, India, and Brazil, but has spiked interest recently...

Label executives: take this survey and receive a free MIDiA report

Blog post by Mark Mulligan

12 Oct 2022

Music

Product Strategy

MIDiA is fielding a survey exploring the changing role of music streaming services in today’s music business and we want to hear your opinions. Specifically, we want to hear the opinions of record label...

The creator economy’s post-lockdown growth

Blog post by Mark Mulligan

6 Oct 2022

creator tools

creator economy

creators

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

State of the music creator economy
Post-lockdown growth

Cover image for State of the music creator economy

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2022

£7,500.00 excl. VAT

Music

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...