Kriss Thakrar

What is an artist in the age of creators?

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Blog post by Kriss Thakrar
MIDiA has previously explored what it means to be a superstar in today’s industry. Here we go deeper into the fundamental of what it is to be an artist. YouTuber, boxer and rapper KSI achieved his first…
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From creator tools to commercial tools

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Blog post by Kriss Thakrar
Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future…
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The opportunity behind the Roblox lawsuit

Cover image for The opportunity behind the Roblox lawsuit
Blog post by Kriss Thakrar
Three months ago, MIDiA reported on the role of the  Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers…
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Social media is becoming a social studio

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Blog post by Kriss Thakrar
Social media platforms have spent the past decade redefining what it means to be a visual creator. They are now on the cusp of doing the same with music. TikTok has announced a wave of new features , including…
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