Kriss Thakrar | MIDiA Research

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Media and Marketing

Cultural Trends

20,000 foot view: Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail...

TikTok Music: Here is what it would mean for you

Blog post by Kriss Thakrar

2 Aug 2022

TikTok

music streaming

creator tools

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming...

Music sync market forecast
Production libraries raise the pitch

Cover image for Music sync market forecast

Report by Kriss Thakrar and Tatiana Cirisano

27 Jul 2022

£5,000.00 excl. VAT

Music

business strategy

20,000 foot view: Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases...

Changing streaming’s royalty model will unlock a new music economy

Blog post by Kriss Thakrar

12 Jul 2022

music streaming

streaming royalties

Soundcloud

It has been an excellent year for the music industry as it enters a new era of growth . While streaming has been at the heart of this growth, there is an underlying tension between platforms and the artists...

Building a fan economy with Fan-Powered Royalties

Report by Kriss Thakrar, Tatiana Cirisano and Perry Gresham

12 Jul 2022

Free Report

Music

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can...

The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

music industry

music streaming

fandom

20,000 foot view: Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither...

The future of music consumption is (re)creation

Blog post by Kriss Thakrar

4 Apr 2022

creator economy

social music

creator tools

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This...

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Cover image for Music catalogue acquisition

Report by Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

£5,000.00 excl. VAT

Music

Investment

music streaming

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

Music creators
Slicing the funnel

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

18 Feb 2022

£5,000.00 excl. VAT

Music

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music...

The past, present and future of the creator economy runs through Apple

Blog post by Kriss Thakrar

11 Feb 2022

Apple

creator economy

streaming

In previous posts, we have talked about the possibilities opening up for the next generation of creators . In particular, posts on fluid audio and social studios showed how music has the potential to become...

Hybrid futures
MIDiA 2022 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

MIDiA Research Predictions

Cultural Trends

social media

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

£5,000.00 excl. VAT

Media and Marketing

business strategy

2022 predictions

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. ...

Growth from Transparency
Reframing the value of music through creator rights

Cover image for Growth from Transparency

Report by Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

12 Nov 2021

Free Report

creator rights

Utopia

Music

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent...

Can music rights expand to drive the new music creator economy?

Blog post by Kriss Thakrar

11 Nov 2021

rights acquisition

music publishing

music catalogue M+A

The investment that is pouring into music rights has exploded in recent years, hitting $10 billion at the time of writing and set to increase much further. Many rights acquisitions deals have been based...

Creator consolidation: Fender becomes the next creator tools major

Blog post by Kriss Thakrar

2 Nov 2021

creator tools

music production

independent artists

When Francisco Partners brought together Native Instruments and Izotope, it created the first creator tool major . Now a second player has staked its claim: Fender has made one of the biggest creator tools...

Why making memes with creator tools is the new music industry

Blog post by Kriss Thakrar

25 Oct 2021

creator tools

user generated content

music production

The creator tools business has been one of the biggest winners of the pandemic, as people turned to music-making in record numbers. Second-hand gear marketplace, Reverb.com, provided some insight into...

Creator hubs
Creator tools’ next growth driver

Report by Mark Mulligan and Kriss Thakrar

7 Sep 2021

£3,000.00 excl. VAT

creators

Music creators

artists

The emerging competitive dynamic between insurgents and incumbents is the catalyst for an unprecedented period of innovation in the music creator tools space. However, because this dynamic is underpinned...

Fluid audio is here, and music is about to meet its next mp3 moment

Blog post by Kriss Thakrar

26 Aug 2021

creator tools

ugc

gen z

Kanye West has released the Donda Stem Player, a handheld remixing speaker that can interact with music, as a way to create a personalised experience with his new album. However, this is not just an interactive...

Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

Blog post by Kriss Thakrar

17 Aug 2021

Fortnite

fandom

gaming

The music industry is at a pivot point as new ways of interacting and monetising music arise with unprecedented speed. Kanye West’s Donda live stream generating $7 million in merch sales demonstrates...

Why Spotify’s creator strategy needs to pay more attention to fans

Blog post by Kriss Thakrar

10 Aug 2021

Spotify

streaming

fandom

Spotify’s shift towards becoming an audio platform encompasses a push to become a creator-first business, with a vision of 50 million creators supplying content to a billion users. However, the company’s...