Ben Woods
A former national journalist and content creator, Ben leads our Creator Economy coverage. As a specialist on the intersection of technology and entertainment, his focus spans new and traditional forms of video engagement, with close attention paid to creators, AI, and the behavioural habits of Millennial, Gen Z, and Gen A audiences.
With his work underpinned by quantitative and qualitative research skills, his trusted commentary regularly appears in stories by The BBC, The Guardian, Fast Company, Sky News, and at conferences such as IBC and Sónar.
How the creator economy is changing traditional entertainment's discovery, distribution, and supply
From feeds to events: How content creators are reshaping TV strategy
Attention versus fandom: Why entertainment needs a new framework for understanding engagement
The Sidemen formula: Why TV formats belong on creator channels
Creator franchise profile From social channels to entertainment ecosystems
MIDiA Research 2026 predictions Change is the constant
Why audience ownership is the driving force behind creator IP expansions
The AI-social media dilemma: Can TikTok, Meta, and diVine curb low-quality content without hurting creators?
Creator wellbeing Optimising time and battling burnout
Why ignoring creator wellbeing is a financial risk for the creator economy
Brands and social TV: The next big entertainment power move
The State of the Video Creator Economy The road to one billion creators
Why digital natives and data science are key to embracing the creator economy
The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
The ‘proof of work’ premium in the age of AI
Decoding the video creator economy’s potential at IBC2025, Amsterdam
The new Hollywood Tactics for YouTube’s TV takeover
Why WEBTOON’s short-form video drive is a lesson in format flexibility
