Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Social platform user data snapshot It's not all Gen Zalpha
Do watermarks spell the end of AI content proliferation?
Ad responsiveness data snapshot Q1 2026 Creator sponsorships: engaging Gen Zalpha
Disney+ partners with TikTok: Can streaming stay relevant in the short-form era?
“Seems like AI slop”: Is LinkedIn leading the shift towards authentic content?
The other side of the UGC coin: fans as part of the creative process
Social media daily active user journey Data snapshot
Niche is the new mainstream: Marketing in an AI-saturated social landscape
Social media first principles: What it takes to go beyond the algorithm
Instagram’s aging userbase: Why the under-16 social ban could be an advantage
Social and AI Competing forces
What do young people do without the doomscroll? Why social media bans present an opportunity
Social versus sponsorship: brand building in 2026
Meta launches paid subscriptions: is the era of free social media at an end?
Clipping campaigns: marketing’s next move in a fragmented attention economy
Instagram Instants hint at Meta’s changing aspirations
Is AI the biggest threat to social platforms?
Social through 2033 Growth catalysts and inhibitors
