Hanna Kahlert | MIDiA Research

The AI entertainment revolution
How artificial intelligence will reshape media consumption

Cover image for The AI entertainment revolution

Report by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

20 Mar 2023

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting...

Why TikTok is pushing YouTube into becoming the digital version of broadcast

Blog post by Hanna Kahlert

15 Mar 2023

YouTube

TikTok

Video

Social (short-form) video is barely two-decades old, having broken away from traditional TV shows and films by innovating for the digital-first world we now live in. While YouTube was the original innovator,...

TikTok’s time limit for teen users is barely a step ahead of regulation

Blog post by Hanna Kahlert

8 Mar 2023

Media and Marketing

Social platforms have long danced on the outskirts of legal regulations, from Facebook’s issues with misinformation to questions surrounding the mental health implications of apps like Instagram and...

Attention economy
Reasons, not ways, to spend attention

Report by Hanna Kahlert

1 Mar 2023

£3,000.00 excl. VAT

Media and Marketing

Audience Insight

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation....

AI accelerationism spells the end of digital entertainment’s golden era

Blog post by Hanna Kahlert

1 Mar 2023

Media and Marketing

Audience Insight

The hamster wheel of digital entertainment’s innovation is spinning faster than ever –but not going anywhere far. Games’ move into streaming is bringing with it the same troubles as music and video...

Are subscriptions the future of social apps?

Blog post by Hanna Kahlert

22 Feb 2023

social

subscription

twitter

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition,...

Year of change
Themes that will shape entertainment in 2023

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Ben Woods and Srishti Das

15 Feb 2023

£5,000.00 excl. VAT

20,000 foot view This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music,...

Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Blog post by Hanna Kahlert

15 Feb 2023

Media and Marketing

Audience Insight

netflix

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does...

Reintroducing scarcity
How entertainment can find value amid the growing digital clutter

Report by Hanna Kahlert

1 Feb 2023

£3,000.00 excl. VAT

Media and Marketing

Cultural Trends

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment...

Making artists heard: Women in the music industry

Blog post by Hanna Kahlert

1 Feb 2023

Music

Cultural Trends

In and among the chaos of Eurosonic, MIDiA sat down for a fireside chat with artist Marina Herlop to talk about what it is like to be a producer in the music industry today. Or, more specifically, what...

ChatGPT raises new potential for NFTs

Blog post by Hanna Kahlert

25 Jan 2023

Media and Marketing

Cultural Trends

NFT

AI is here with a quickly-growing army of bots that will happily make anything a user commands, be that do their homework, write them a song, draw them concept art of a film they wish had happened –...

Pivot point
MIDiA 2023 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Artificial 'intelligence' is the new smartphone (for better and for worse)

Blog post by Hanna Kahlert

11 Jan 2023

Media and Marketing

AI

ChatGPT

Long have we awaited the coming of the next new smartphone moment . 2022 saw some false starts: the metaverse, NFTs, VR (again). All have lingered in the shadows of their own potential, with no real momentum...

Social platform user snapshot Q3 2022

Report by Hanna Kahlert

4 Jan 2023

£3,000.00 excl. VAT

social media

Media and Marketing

Audience Insight

This slide deck presents a snapshot of different social platform users, including age breakdowns, time spent on social overall, time spent creating content, and ad tolerance. It covers Facebook, YouTube,...

Why TV is at risk of losing its cultural value

Blog post by Hanna Kahlert

21 Dec 2022

Fandom

tv shows

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions,...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

£5,000.00 excl. VAT

Critical Developments

Business Strategy

predictions

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

The future lies beyond tech – a long(er) read

Blog post by Hanna Kahlert

14 Dec 2022

metaverse

NFTs

VR

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

Blog post by Hanna Kahlert

8 Dec 2022

piracy

P2P download

streaming

Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn...

Lean-through listening
The impact of context on consumption and ad responsiveness

Report by Hanna Kahlert

30 Nov 2022

£3,000.00 excl. VAT

Media and Marketing

This slidedeck features data from MIDiA’s Q3 2022 Consumer Survey, looking at segments ofmusic listeners, and their listening and discovery behaviours. This coversmusic services consumption, music video...

The economic crunch will reorient consumption around reasons, not ways, to spend attention

Blog post by Hanna Kahlert

30 Nov 2022

Media and Marketing

Cultural Trends

The past few weeks have demonstrated that the economic downturn is not only affecting consumer spending, but corporate strategy as well. Venture capital investors are rethinking red flags , Amazon is rethinking...