Hanna Kahlert | MIDiA Research

AI copyright lawsuits beg the bigger question: How valuable is digital content?

Blog post by Hanna Kahlert

10 Nov 2023

The future of artificial intelligence (AI) is currently caught between earth-shaking promise on one side, and a tangle of ongoing litigation on the other. This week’s OpenAI keynote painted an exciting...

Cutting loose the long tail in a rising culture of creative consumption

Blog post by Hanna Kahlert

27 Oct 2023

social

ugc

Media and Marketing

Recent news of Spotify’s reported plan to introduce two-tier licensing represents a significant departure from the incremental shifts we have seen thus far. With developments like Deezer’s new streaming...

Can subscriptions keep the lights on for social?

Blog post by Hanna Kahlert

19 Oct 2023

social

user generated content

creator tools

Digital advertising has long been the financial backbone of the digital world. It has underpinned the business models of the likes of Google and Meta, and its absence has been the value proposition of...

Does culture become a commodity, or do commodities become culture?

Blog post by Hanna Kahlert

5 Oct 2023

commodity

culture

Cultural Trends

More than three fourths of audiences believe that the music they listen to reflects who they are. This rises to more than four fifths of people aged 25-44. Music listening is also incredibly personal –roughly...

Regulatory decisions around AI will shape the future of digital ecosystems

Blog post by Hanna Kahlert

27 Sep 2023

AI

regulation

social

Looking back, the Francis Haugen testimony spelled a turning point for social platforms. It represents a moment where they, and tech more generally, went from being able to ‘build fast and break things’...

Niche is the way forward: DSP’s need function, not features

Blog post by Hanna Kahlert

14 Sep 2023

dsp

Streaming

creator

It has never been easier to become a music creator. But, it has arguably never been harder to remain one as a full-time career. There are a whole host of reasons behind this, not least of which is a streaming...

The future of AI will orient around datasets… which will put the user in a front-and-centre blind spot

Blog post by Hanna Kahlert

6 Sep 2023

AI

Blockchain

social

The rise of generative AI has thrown the future of creators (of all industries) into question, with copyright being the key to how it all plays out. Models like ChatGPT have an input-output ‘black-box’...

Ad responsiveness in the era of content saturation

Report by Hanna Kahlert

31 Aug 2023

£3,000.00 excl. VAT

The digital entertainment space is more saturated than ever, with content spread and duplicated across dozens of platforms, from social to streaming. Advertising and marketing teams face incredible competition...

Are social platforms responsible for weird objects being thrown at pop stars?

Blog post by Hanna Kahlert

29 Aug 2023

Media and Marketing

social

pop stars

People have forgotten how to behave in public. Or at least, so contends a recent Vox article , which highlights recent instances of ‘fans’ throwing objects at pop stars during concerts and people scrolling...

Clutter versus curation: The cure to entertainment’s attention saturation woes

Blog post by Hanna Kahlert

18 Aug 2023

curation

digital saturatoin

attention economy

Across digital content –be that music, TV, social video, or just photos on Instagram – algorithms favour a “more is more” approach. More content, more often, means better visibility, better discovery,...

AI is the new digital ad industry… but the stakes are far greater

Blog post by Hanna Kahlert

9 Aug 2023

AI

Digital

ads

Zoom has been making the news this week over its controversial new terms and conditions that now allow the service (in theory) to utilise user data to train its AI-assisted features. While the company...

The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Blog post by Hanna Kahlert

26 Jul 2023

twitter

threads

libra

Meta’s launch of Threads has been the biggest challenger to Twitter’s social standing to date, with record-breaking uptake in its first weekend. However, Twitter still had an edge: an online culture...

Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?

Blog post by Hanna Kahlert

20 Jul 2023

barbie

oppenheimer

Hollywood

After an exciting boom period in film and TV productions made for digital-first streaming platforms, the downsides seem to be catching up. The Writers Guild of America (WGA) has been on strike since May...

The future is interoperability: Why Threads could beat Twitter through the Fediverse

Blog post by Hanna Kahlert

12 Jul 2023

Strategy

Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Blog post by Hanna Kahlert

5 Jul 2023

social

twitter

TikTok

A new Europol report has predicted that as much as 90% of all content on the internet could be ‘synthetically generated’ (made or modified by AI) by 2026. That is a two-and-a-half-year window and closing,...

Not all social entertainment behaviour is created equal
Audience deep dive

Cover image for Not all social entertainment behaviour is created equal

Report by Hanna Kahlert

3 Jul 2023

£3,000.00 excl. VAT

Spotify

YouTube

xbox

Social is an integral part of entertainment consumption This report presents key data and insights about the advanced overlaps between social behaviour (both on digital platforms and in real life) and...

Social platforms are going niche: the end of copycat features

Blog post by Hanna Kahlert

28 Jun 2023

social

Facebook

It has long been a recurring strategy for social platforms to borrow one another’s successful features – to the benefit of the incumbents, and the difficulty of new players trying to break through....

Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?

Blog post by Hanna Kahlert

7 Jun 2023

VR

Apple

digital detox

Virtual Reality has been ‘just around the corner’ for more than a decade. Any day now, it would seem, it must finally have its moment. So far it has been held back by high cost, little to offer on...

Fandom and identity
For fans, entertainment goes beyond enjoyment of content

Report by Hanna Kahlert

1 Jun 2023

£3,000.00 excl. VAT

YouTube

Instagram

snapchat

Across entertainment, fandom is used to judge, predict, and generate successful commissioning and distribution strategies. Fandom indicates reliable audiences who will spend money on propositions and...

Taylor Swift and the art of building a fanbase

Case Study by Hanna Kahlert

1 Jun 2023

Audience Insight

Media and Marketing

Read the case study …