Hanna Kahlert | MIDiA Research

Ban or no ban, what comes next for TikTok creators?

Hanna Kahlert

22 Jan 2025

The TikTok ban saga continues. The official date of the ban saw the app go dark in the US and Canada, replaced by a notice that the law had come into effect. However, only a few hours later, the app came...

min read

Meta pushes for “free speech” as TikTok falls short: a dramatic cultural shift for social

Hanna Kahlert

15 Jan 2025

Business Strategy

Facebook

TikTok

The news cycle leaves no room to draw breath as strategic pivots and Supreme Court hearings come thick and fast. Changes are afoot – and they paint a very different picture of the digital landscape of...

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Musk calls UK government ‘tyrannical’ and TikTok could leave the US: is global culture going regional again?

Hanna Kahlert

7 Jan 2025

social media,

tiktok ban

elon musk

A swath of elections in 2024 have paved the way for regulatory changes in the social media sphere, with talk of bans and restrictions meeting the governmental meddling of CEOs like Elon Musk and Mark Zuckerberg....

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Social platform user behaviour
Q3 2024

Cover image for Social platform user behaviour

Hanna Kahlert

December 2024

Marketing Strategy

Competition among social platforms is intensifying, with attention largely saturated and new regulations poised to upset the balance of power among incumbents. While growth is left in the overall market,...

A regulation-heavy year for social looms in 2025

Hanna Kahlert

17 Dec 2024

social media

social

Product Strategy

The UK’s communications regulator, Ofcom, has published guidelines around the Online Safety Act, warning that most social platforms are not adequately meeting standards. Sites that fail to comply can...

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Will the TikTok ban happen? What you need to know

Hanna Kahlert

10 Dec 2024

tiktok ban

Donald Trump

social media

It has been a rollercoaster of a news year for TikTok since April, when President Biden signed a law that would ban the platform unless it found new owners. The January 19th deadline is approaching quickly,...

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MIDiA's 2025 predictions webinar slides
It's social's stage now

Cover image for MIDiA's 2025 predictions webinar slides

Mark Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano, Ben Woods, Rutger Rosenborg, Rhys Elliott and Olivia Jones

December 2024

Free Report

Spotify

YouTube

Twitch

MIDiA's expert analysts dive into our 2025 predictions for the music, social, video, audio, and games industries – and explain why we believe "it's social's stage now".

MIDiA’s 2025 predictions
It’s social’s stage now

Cover image for MIDiA’s 2025 predictions

Mark Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano, Ben Woods, Rutger Rosenborg, Rhys Elliott and Olivia Jones

December 2024

Apple

Spotify

YouTube

The creator economy reshaped entertainment in the first half of the 2020s and social wasthe big winner, now positioned at the centre of the entertainment economy. In 2025 wewill see the second-order effects...

Australia bans social media for under-16s: the first domino towards a new digital world?

Hanna Kahlert

3 Dec 2024

regulation

age restriction

australia social media ban

Australia has just approved groundbreaking social media regulation that bans users under 16 from accessing platforms like Snapchat, TikTok, Facebook, and X. This under-16 social media ban is the first...

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Why social media regulation could be a boost for the creator economy

Hanna Kahlert

26 Nov 2024

TikTok

social media

platforms

TikTok’s future hangs in the balance, with its January deadline to find a new owner fast approaching beneath the oversight of a new, and unpredictable, US administration. President Trump originally tried...

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The BlueSky migration: How cultural shifts can disrupt even the most established social media platforms

Hanna Kahlert

19 Nov 2024

bluesky

mastodon

twitter

Twitter clones have proliferated since Elon Musk first bought and renamed the platform to X in 2022. Despite a lot of buzz around platforms like Mastodon and BlueSky, none have seemed to capture a significant...

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MIDiA Research 2024-2031 global social forecasts
New frontiers and strong growth ahead

Cover image for MIDiA Research 2024-2031 global social forecasts

Hanna Kahlert and Mark Qi

November 2024

YouTube

Facebook

Instagram

More than ever, social platforms are the de facto way that consumers interact not only with entertainment but with the internet itself. As internet access expands in emerging markets and social platforms...

Info-tainment, Kamala’s campaign failure, and the distortive role of social media marketing

Hanna Kahlert

12 Nov 2024

Marketing Strategy

social media

trump presidency

The recent US election has capped off one of the biggest global election years in recent history, and the world around us is changing rapidly. Digital life, and specifically social media platforms, play...

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Two years into the AI craze, where does it go next?

Hanna Kahlert

6 Nov 2024

AI market

Investment

startup

We are almost two years into the reality of large-language-model (LLM) artificial intelligence. Now, the future of AI is heralding the return of nuclear power: both Google and Microsoft have announced...

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Ofcom, Elon Musk, and the future of the social platform marketplace

Hanna Kahlert

30 Oct 2024

regulation

social platforms

TikTok

Earlier this year, riots broke out across the UK, fuelled largely by misinformation and inflammatory discourse on social media. At the time, it was unclear who bore responsibility: did the brunt of the...

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Social platforms are eating passive entertainment. Are games eating social?

Hanna Kahlert

22 Oct 2024

social

social media

gaming

At Sony Music’s Interactive Tech Day in London on 22nd October, gaming was, ironically, the highlight. From artist takeovers of Roblox destinations to concert-type experiences in Fortnite Islands, the...

min read

Social is eating entertainment
The future of memes, music, social platforms, and beyond

Cover image for Social is eating entertainment

Hanna Kahlert

October 2024

Product Strategy

Entertainment is now a key reason consumers engage with social platforms, opening new opportunities for social and raising new challenges for traditional entertainment. Social platforms offer not only...

The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

social

art

creators

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically...

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AI, dead internet theory, and why analogue is a future-proof business strategy

Hanna Kahlert

8 Oct 2024

dead internet

analogue revival

analogue

The internet is abuzz over Google NotebookLM’s eerily realistic-sounding podcasts. Last week, MIDiA wrote about how it will disrupt primarily information-driven podcasting, rather than entertainment...

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TikTok’s creator subscriptions point to the future of social platforms

Hanna Kahlert

1 Oct 2024

TikTok

Subscriptions

creator

It’s been a big week for TikTok. On the heels of shutting down its music streaming service , the platform has announced an expansion of its creator subscription program. In addition to existing LIVE...

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