Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Device usage trends across social platform users Drilling into the details
AI is booming for social platforms – but so is regulation
TikTok US is here: can Oracle run a social platform?
TikTok’s PineDrama points to social media’s anti-social trajectory
Is 2026 the year a western country finally bans a major social platform?
A year of change behind us, a new epoch ahead: Predicting 2026
MIDiA Research 2026 predictions Change is the constant
The re-evolution of email chains: Why social thrives on simplicity
Cross-platform success Using social platforms to build audience and fandom
(di)Vine is back: Is there space for another short-form video app?
Accessing the internet: How AI will reshape digital discovery, consumption, and ad revenues
Is AI the new “world wide web”?
Shifting headwinds for AI Transitioning from disruptor to status quo
How social’s reach is undermining its culture
Forget catalogue; creators are the new valuable IP
Is the internet re-localising?
Creators as IP A 'personal brand' is an investment opportunity
20:25 vision: Meta Connect looks to the post-smartphone future
