Product Strategy | MIDiA Research

How House of the Dragon is feeding into streaming‘s new reality

Tim Mulligan

24 Aug 2022

This Sunday saw the premiere of House of the Dragon , HBO’s latest instalment of the Game of Thrones story world. Set as a prequel to the global hit fantasy series, House of the Dragon is positioned...

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Podcast monetisation and remuneration
Balancing creator and platform needs

Cover image for Podcast monetisation and remuneration

Annie Langston

August 2022

creators

Apple

Spotify

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space, platforms...

PlayStation and Xbox exchange PR blows amid the Activision deal approval process

Karol Severin

19 Aug 2022

Playstation

xbox

Activision

Sony and Xbox exchanged PR salvos last week as Microsoft’s acquisition of Activision came under regulatory scrutiny in Brazil. Within it, companies got an opportunity to comment on the impacts of the...

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Podcast discovery is getting a TikTok facelift

Annie Langston

18 Aug 2022

TikTok

Podcasts

Spotify

Podcast discoverability continues to be a core challenge for audience platforms, audio creators, and listeners. With the rise of the creator economy, more voices are entering the space, which increases...

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Disney’s latest results means the media major is now at an inflection point

Tim Mulligan

16 Aug 2022

Hybrid SVOD

Ad-support Subscriptions

SVOD

Last week’s Q3 22 (calendar Q2 22) earnings represented a high point in Disney’s transition to streaming juggernaut. With its number of global direct-to-consumer (D2C) subscribers now higher than Netflix,...

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Netflix versus AMC – a tale of two fandoms

Tim Mulligan

11 Aug 2022

Bridgerton

lean through

lean in

The last two weeks have witnessed two contrasting approaches toward the increasingly fragmented world of show fandom. First of all, it was revealed that Netflix has taken legal action against Abigail Barlow...

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What pay-for-play podcasting says about the creator economy

Annie Langston

11 Aug 2022

Podcasts

pay for play

Guestio

Podcasters are operating in the grey area of payola, as creators are charging guests to be featured without disclosing it to their listeners, according to a new Bloomberg expose. Apparently, this practice...

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Key takeaways for podcasting from SiriusXM and Spotify’s earnings

Annie Langston

4 Aug 2022

Spotify

SiriusXM

earnings

Two audio giants with investments in podcasting — Spotify and SiriusXM — published their second quarter earnings for the year. SiriusXM saw marginal year-over-year growth in revenue – around 4% –...

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TikTok Music: Here is what it would mean for you

Kriss Thakrar

2 Aug 2022

TikTok

Music Streaming

creator tools

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming...

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The video attention reboot
How video is being impacted by the attention recession

Cover image for The video attention reboot

Tim Mulligan and Hanna Kahlert

July 2022

creators

Netflix

roku

With the attention recession in full swing following the lockdown boom, video isalready feeling the pinch as evidenced by Netflix’s declining subscriber count.The mainstreaming of subscription video...

Podcasts are creating a new era of news

Annie Langston

28 Jul 2022

Podcasts

news

listeners

Podcasts are becoming a brand extension for every level of public figure, even those who have been shut out or disgraced elsewhere. After being fired from their network positions for allegedly violating...

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Audio creators
The new creative frontier

Annie Langston

July 2022

Apple

Spotify

YouTube

While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance of independent...

Music sync market forecast
Production libraries raise the pitch

Cover image for Music sync market forecast

Kriss Thakrar and Tatiana Cirisano

July 2022

YouTube

Soundcloud

Netflix

Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator...

Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Hanna Kahlert

27 Jul 2022

oil

attention

Subscription fatigue is already threatening the Covid-driven entertainment boom as post-pandemic behaviours compete for time, money, and attention with the digital subscriptions that thrived under lockdown...

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The attention recession meets the economic recession

Mark Mulligan

22 Jul 2022

attention recession

recession

We are living in uncertain times. The cost-of-living crisis is hitting consumers’ pockets, driven by rising fuel and food prices. The effects of the pandemic are still present, the global economy may...

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More M&A activity could shift power from games companies closer to big tech

Richard Broadhurst

22 Jul 2022

m&a

gaming

attention recession

The first half of 2022 revealed how fragile the digital economy can be. The gaming industry, after a bullish run over the course of the pandemic, was not exempt from the blend of economic uncertainty,...

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Netflix loses but does streaming gain?

Tim Mulligan

21 Jul 2022

Netflix churn

Netflix password sharing

Netflix Q2 2022

Netflix’s annus horribilis continued this Tuesday during its Q2 2022 result s as the company continued its 2022 subscriber loss with a further one million global subscriber loses. This comes on the back...

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Acast aims to expand the open podcast ecosystem with Podchaser acquisition

Annie Langston

19 Jul 2022

Acast

Podchaser

Spotify

Earlier this year, when Acast announced the dismantling of its podcast app, it cited the open podcast ecosystem as the motivation behind the decision. Acast CEO, Ross Adams, explained that the open podcast...

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Twitter versus Musk will decide the future of social

Hanna Kahlert

14 Jul 2022

elon musk

twitter

social media

In a turn of events, Elon Musk has backed out of his dramatic, very public proposal to buy Twitter. It is a broken courtship characterised by bad-faith public exchanges , on-platform polls, and plot twists....

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Podcasts amplify the era of digital activism

Annie Langston

14 Jul 2022

Podcasts

Spotify

protest

Podcasts are an open mic for anyone looking to share their opinions about essentially anything. As we saw with Joe Rogan , this placed Spotify in the uncomfortable position of having to decide whether,...

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