Product Strategy | MIDiA Research

YouTube has dismantled the walls between social video and SVOD

Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

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The metaverse transition: Fortnite

Samuel Griffin

19 Jan 2023

Fortnite

Gaming

Unreal Engine

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher ,...

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Three podcast market trends to watch in 2023

Annie Langston

18 Jan 2023

advertising

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have...

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Games companies turn to defence as recession looms

Karol Severin

12 Jan 2023

recession

Games industry

business planning

The beginning of 2023 has seen several games companies show prudent caution, highlighting warning signs as to what lies ahead. Ubisoft cancelled three games in development. Wizards of the Coast reportedly...

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Pivot point
MIDiA 2023 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

January 2023

Free Report

Business Strategy

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

How AI narration could transform Apple Books’ creator economy

Annie Langston

11 Jan 2023

Audiobooks

artificial intelligence

Apple

It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of...

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Has the streaming slowdown arrived?

Mark Mulligan

10 Jan 2023

Streaming Music

2023 revenues

global streaming revenues

ERA, The UK trade association for entertainment retailers released its annual estimates for the UK entertainment market, showing strong growth for video but less impressive increases for music and games....

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MIDiA 2023 predictions webinar

Mark Mulligan

5 Jan 2023

webinar

recession

2023

So, 2023 is upon us. The last couple of years were notable for being dramatic, unlike those of the previous couple of decades. 2023 is likely to be even more stirring, with a looming recession, racing...

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The great movie reset
How films can drive higher income spending in video

Tim Mulligan

December 2022

Apple

Amazon

Apple TV

The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office...

Netflix feels the pressure of succumbing to market demands around advertising

Tim Mulligan

22 Dec 2022

Netflix

Netflix basic with ads

ads

The revelation that Netflix is returning “unspent” ad dollars to advertisers reveals the pressure that the world’s second largest subscription video on demand (SVOD) service finds itself under. Netflix’s...

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New year, new live audio: How the format can pivot in 2023

Annie Langston

21 Dec 2022

live audio

Spotify

Clubhouse

The live audio boom in lockdown, primarily driven by Clubhouse, inspired many major platforms to develop their own feature. Most notably was Spotify, which acquired Betty Labs and relaunched its Locker...

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2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Kazia Rothwell and Ben Woods

December 2022

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Music industry earnings Q3 2022
Pre-recession growth

Cover image for Music industry earnings Q3 2022

Mark Mulligan

December 2022

Spotify

Pandora

Slacker

The early 2020s saw an influx of capital into the music business, with the promise of music rights being an asset class that was uncorrelated with the wider economy. The irony is that as music catalogue...

Can afforfable MOCAP help with VR adoption?

Samuel Griffin

16 Dec 2022

Sony

MOCAP

Avatar

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release...

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Music industry revenues in review – what 2022 tells us about 2023

Mark Mulligan

15 Dec 2022

Music industry 2023

music industry revenues

label revenues

With a 2023 set to be a challenging year for the global economy, it is a good time to look at how the music industry has performed in the year to date. That is exactly what we have done in our forthcoming...

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Why X marks the spot for ITV

Tim Mulligan

14 Dec 2022

ITVX

Video

Business Strategy

On December 8th, the UK’s largest ad-supported TV broadcaster launched ITVX . The service is built on ITV’s pre-existing catch-up and subscription video on demand (SVOD) service ITV Hub and ITV Hub+....

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Esports bundle
Available for a limited time

Karol Severin and Samuel Griffin

December 2022

Games

esports

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

The next challenge for esports
Striking the balance between creators and athletes

Cover image for The next challenge for esports

Karol Severin and Samuel Griffin

December 2022

Call of Duty

Business Strategy

Games industry

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates...

The YouTube advantage: How social video platforms could seize the podcast market

Annie Langston

7 Dec 2022

YouTube

TikTok

Spotify

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time...

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Music subscriber market shares 2022

Mark Mulligan

7 Dec 2022

Music subscriber shares

music subscribers

DSPs

MIDiA has just released its annual ‘Music subscriber market shares’ report and dataset, with data for 23 DSPs across 33 different markets ( clients can access it here ). Here are some of the key global...

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