Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The attention recession
Post-peak behaviour

Cover image for The attention recession

Mark Mulligan

June 2022

Spotify

YouTube

Netflix

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing...

Music creator survey, Q4 2021
Redefining success

Cover image for Music creator survey, Q4 2021

Tatiana Cirisano

May 2022

creators

Spotify

artist income

As the barriers to music creation continue to lower, more creators enter the field, yet it is becoming harder than ever to earn a living through music, with a finite amount of revenue being split ever...

Metaverse
Future scenarios for smart TVs

Cover image for Metaverse

Tim Mulligan

May 2022

Video

Amazon

Facebook

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

Profiling single-player versus multiplayer gamers
A generational changing of the guard

Cover image for Profiling single-player versus multiplayer gamers

Karol Severin

May 2022

xbox

Facebook

twitter

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly...

Social media user snapshot
Q1 2022

Cover image for Social media user snapshot

Hanna Kahlert

May 2022

YouTube

Facebook

twitter

This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter, Snapchat, YouTube,...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Cover image for The Attention Recession

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

May 2022

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Social video
TikTok sets the pace

Cover image for Social video

Richard Broadhurst

May 2022

Video

YouTube

digital natives

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation,...

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Cover image for Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Music

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese,...

Esports viewers update
A valuable segment with a (solvable) growth problem

Cover image for Esports viewers update

Richard Broadhurst

May 2022

Vevo

Facebook

twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

Audio ad opportunity
Niche targeting unlocks attention

Cover image for Audio ad opportunity

Annie Langston

May 2022

Apple

Spotify

YouTube

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other...

Audio consumption
The entertainment aficionado opportunity

Cover image for Audio consumption

Annie Langston

May 2022

Spotify

Amazon

google

Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating audience growth....

BE THE CHANGE – Women In Music 2022

Cover image for BE THE CHANGE – Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

Consumers as creators
The artist / audience line is blurring

Cover image for Consumers as creators

Hanna Kahlert

April 2022

Consumer Behaviour

Apple

Netflix

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend:...

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Cover image for Digital collectables and NFTs

Tim Mulligan

April 2022

Video

smart tvs

Business Strategy

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent the...

Music industry earnings 2021
Riding the wave

Cover image for Music industry earnings 2021

Mark Mulligan

April 2022

Streaming Music

Spotify

Pandora

In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies tracked represent more...

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Cover image for Music catalogue acquisition

Kriss Thakrar and Tatiana Cirisano

March 2022

Investment

Music Streaming

Music

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

Profiling the social media footprint of niche entertainment audiences for Web 3

Cover image for Profiling the social media footprint of niche entertainment audiences for Web 3

Hanna Kahlert

March 2022

social media

social media following

Audience Insight

Entertainment audiences are evolving, with digital-first habits – driven by both lockdowns and technology innovations – changing their relationship to the content they consume. Big hits are now just...

AVOD
A market primed for success

Cover image for AVOD

Tim Mulligan

March 2022

Video

Business Strategy

The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer to mainstream adoption....

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Karol Severin

March 2022

gaming

Games

entertainment

Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and...

Recorded music market 2021
Red letter year

Cover image for Recorded music market 2021

Mark Mulligan

March 2022

Streaming Music

recorded music

independent labels

MIDiA suggested in 2020 that 2021 was going to be a strong year for the recorded music market. Indeed, 2021 turned out to be the fastest-growing year in living memory, with growth across most formats –...

‹
1
2
...
7
8
9
10
11
12
13
...
32
33
›

Showing 181 to 200 of 653 results.