Critical Developments Reports from MIDiA Research

The AI entertainment revolution
How artificial intelligence will reshape media consumption

Cover image for The AI entertainment revolution

Report by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

20 Mar 2023

google

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting...

Year of change
Themes that will shape entertainment in 2023

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Ben Woods and Srishti Das

15 Feb 2023

£5,000.00 excl. VAT

Spotify

YouTube

Amazon

20,000 foot view This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music,...

Pivot point
MIDiA 2023 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Nightlife in the new normal
Remote work shifts the entertainment balance

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Report by Tatiana Cirisano and Perry Gresham

4 Jan 2023

£3,000.00 excl. VAT

Apple TV

Netflix

twitter

Coronavirus pandemic work patterns are now ingrained in the United States, where 42% of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

£5,000.00 excl. VAT

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Closing the background gap
Focused versus background audio listening

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Report by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

Spotify

Radio

YouTube

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

After digital
The search for a cheaper cultural moment

Report by Hanna Kahlert

28 Oct 2022

£3,000.00 excl. VAT

Spotify

Pandora

Soundcloud

Audiences are becoming ever-more creative and this proclivity will come into its own over the coming period of economic, social, and political turbulence. To reconnect with each other while conserving...

Entertainment and the recession
How it will be impacted and how it should respond

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Report by Mark Mulligan

25 Sep 2022

£3,000.00 excl. VAT

Spotify

Amazon

Netflix

The world is facing a period of change and disruption that is unprecedented in modern times. With so many interconnected dynamics across consumer spending, economic cycles, the climate, and even geo-politics,...

Attention inflation
How multitasking is reshaping the attention economy

Report by Karol Severin and Perry Gresham

31 Aug 2022

£5,000.00 excl. VAT

Apple

Spotify

YouTube

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate;...

The video attention reboot
How video is being impacted by the attention recession

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Report by Tim Mulligan and Hanna Kahlert

29 Jul 2022

£3,000.00 excl. VAT

creators

Netflix

roku

With the attention recession in full swing following the lockdown boom, video isalready feeling the pinch as evidenced by Netflix’s declining subscriber count.The mainstreaming of subscription video...

The attention recession
Post-peak behaviour

Report by Mark Mulligan

22 Jun 2022

£3,000.00 excl. VAT

Spotify

YouTube

Netflix

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Hybrid futures
MIDiA 2022 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

£5,000.00 excl. VAT

creators

Apple

Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond....

Attention economy
After the lockdown boom

Report by Mark Mulligan

23 Nov 2021

£3,000.00 excl. VAT

Consumer Behaviour

Streaming Music

Radio

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As...

Future-proofing growth and curtailing subscriber churn post pandemic

Report by Tim Mulligan

22 Apr 2021

Free Report

Video

Critical Developments

Future-proofing growth and curtailing subscriber churn post pandemic webinar slides.

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00 excl. VAT

Consumer Behaviour

Spotify

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions...

The Great Reaggregation
Lockdown, Demand and Consolidation

Report by Tim Mulligan

29 Jan 2021

£3,000.00 excl. VAT

Video

Amazon

COVID-19 removed the constraints imposed by peak attention, leading to a surge in home-based entertainment consumption and streaming adoption. Fortuitous timing, enforced home working and the end of the...

Cultural Trends in 2021
Navigating a New Normal

Report by Hanna Kahlert

10 Dec 2020

£3,000.00 excl. VAT

Apple

Spotify

Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics...

2021 Predictions
The Year of the Immersive Web

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

£5,000.00 excl. VAT

Spotify

discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond....

Reports: Critical Developments