Mark Mulligan

Take Five (the big five stories and data you need to know) December 2nd 2019

Blog post by Mark Mulligan

2 Dec 2019

Bytedance / TikTok split: Bytedance appears to be getting nervy about the impact of Chinese censorship regulation on TikTok, to the extent that it is reportedly mulling spinning off the app as…

Spotify Podcast Strategy
Strong Start, Long Way to Go

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Report by Mark Mulligan

28 Nov 2019

The 20,000 Foot View: Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and…

Take Five (the big five stories and data you need to know) November 25th 2019

Blog post by Mark Mulligan

25 Nov 2019

Disney tidies its streaming stats: Disney is tidying up its streaming subscriber numbers in preparation for reporting the performance so far of Disney+. In the shake-up, ESPN falls from 3.4…

Take Five (the big five stories and data you need to know) November 18th 2019

Blog post by Mark Mulligan

18 Nov 2019

Bytedance subscription: Bytedance, parent of TikTok, is reportedlyclose to launching a music subscription service, initially focused on emerging markets. The big question is whether Bytedance will…

Why the Music Industry Needs Bytedance to Disrupt It

Blog post by Mark Mulligan

18 Nov 2019

Back in September 2018 I suggested that Spotify faced a Tencent risk, with the potential of Tencent launching a competitive offering in markets that Spotify is not yet in. This would effectively divide…

Spotify Earnings Q3 2019
Up on Most Counts

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Report by Mark Mulligan

15 Nov 2019

The 20,000 Foot View: Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base showing good, consistent growth, podcasts making a solid early showing, emerging markets demonstrating…

The Attention Economy Has Peaked. Now What?

Blog post by Mark Mulligan

12 Nov 2019

Regular followers of MIDiA will know that we’ve been writing about the attention economy for a number of years now. Throughout 2019 we have been building the concept that we have arrived at peak in the…

We’re Hiring: Business Development Manager

Blog post by Mark Mulligan

11 Nov 2019

MIDiA is hiring for a new position: a Business Development Manager focused on the TV/video space. Over the last year we have been fast building our capabilities and profile in the TV and video…

Take Five (the big five stories and data you need to know) November 11th 2019

Blog post by Mark Mulligan

11 Nov 2019

BTS, fandom 3.0: The management of BTS’s distributor was trying to work out who had green-lit an unauthorized billboard campaign for the South Korean boy band . When it turned out that the fans…

Why Music Streaming Could Really Do with a Disney+

Blog post by Mark Mulligan

5 Nov 2019

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante…

Take Five (the big five stories and data you need to know) November 4th 2019

Blog post by Mark Mulligan

4 Nov 2019

Music manager shift: A new ‘Managing Expectations’ report from the MMF indicates the role of music managers is transforming. Headline: music managers are doing an ever wider and more complex range…

Recession Impact | How an Economic Downturn Could Reshape Digital Media

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

29 Oct 2019

The 20,000 Foot View: Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place,…

Spotify Podcasts Q3 2019: Solid Start

Blog post by Mark Mulligan

29 Oct 2019

Word count is always a useful guide for how important something is to a company’s ambitions. It is therefore no small detail that Spotify’s Q3 2019 earnings release mentioned the word ‘podcast’…

Take Five (the big five stories and data you need to know) October 28th 2019

Blog post by Mark Mulligan

28 Oct 2019

SiriusXM, podcast marvel: SiriusXM has struck a multiyear deal with Marvel to create exclusive podcasts , illustrating that traditional radio companies still have the potential to be the major players…

Smart Speakers and Headphone Market Shares
Expanding Streaming’s Addressable Base

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Report by Mark Mulligan

25 Oct 2019

The 20,000 Foot View: The rise of digital pushed music out of the home stereo and into the earbud. Over recent years this has created a booming market for headphones, but speakers are fighting back –…

Take Five (the big five stories and data you need to know) October 14th 2019

Blog post by Mark Mulligan

14 Oct 2019

Fortnite black hole: In what may be the most audacious global games marketing stunt ever, Epic Games killed off Fortnite in Sunday’s end-of-season event , which one million people viewed…

How Music Publishers Are Driving a Full Stack Revolution

Blog post by Mark Mulligan

14 Oct 2019

Music publishing catalogues are gaining momentum fast as an asset class for institutional investments, with transactions ranging from large catalogue mergers and acquisitions (M&A) through to investment…

Music Publishing
A Full-Stack Revolution

Report by Mark Mulligan

9 Oct 2019

The 20,000 Foot View: Tencent’s bid for 10% of Universal Music Group has set a new high-water mark for what risks becoming an overheated music rights mergers and acquisitions (M&A) sector. However,…

Abbey Road 50 Years On: The Two Worlds of Music Listening

Blog post by Mark Mulligan

7 Oct 2019

Half a century after it first after it first topped the charts, the Beatles’ Abbey Road is back at the summit of the UK charts. With the anniversary editions retailing for between $20 and $100,…

Take Five (the big five stories and data you need to know) October 7th 2019

Blog post by Mark Mulligan

7 Oct 2019

Streaming pricing, emerging questions: Music Business Worldwide raised the question of why streaming is discounted in emerging markets when BMWs and Amazon Echoes are not. There are many layers to…