A tale of two album releases
Gunna and The Weeknd
A tale of two album releases
Mark Mulligan
Mark is MIDiA’s founder and part of the music analyst team. He covers everything from market shares, to forecasts, to business models and product strategy across the music value chain.
Scenes
A new lens for music marketing
Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...
This is not a blip
When change happens it often takes the perspective of looking back years, or even decades, later to appreciate just how meaningful that change was. Other times, it happens so fast that it can be difficult...
min read
Re-creating the creator economy
Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...
Re-creating the creator economy
Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might...
min read
The attention recession meets the economic recession
We are living in uncertain times. The cost-of-living crisis is hitting consumers’ pockets, driven by rising fuel and food prices. The effects of the pandemic are still present, the global economy may...
min read
MIDiA music forecasts: the new era of growth
MIDiA has just published its latest music forecasts, available to clients in full here . Here are some of the highlights. 2021 was a huge year for the recorded music business with retail values up 23%...
min read
How (and why) Billie Eilish won Glastonbury
Glastonbury returned to great fanfare after the pandemic-enforced break, which meant it was the first one since 2019. The music world has changed a lot since then, with streaming getting bigger than ever...
min read
MIDiA Research 2022-2030 global music forecasts
The new era of growth
This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and labeltrade values and are in billions of US dollars...
The future of music
The rise of a counterculture industry
Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...
Churn in the era of dynamic retention
Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...
min read
The attention recession
Post-peak behaviour
The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing...
Why Spotify’s TAM is only part of the story
Spotify just held an investor day in which it ran through its vision for growth. Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of emerging...
min read
The Attention Recession
How inflation and the pandemic are reshaping entertainment
With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....
The Attention Recession: How inflation and the pandemic are reshaping entertainment
Netflix and Meta were the canaries in the proverbial mine for the attention recession and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on its...
min read
How the iPod changed everything
Apple just announced that it is finally ending production of the iPod . At 21 years of age, it outlived many of the dramatic changes it witnessed and triggered. In this age, dominated by streaming (and...
min read
Music industry earnings 2021: Riding the wave
Universal music’s Q1 2022 earnings showed continued growth but a noticeable slowdown in streaming growth, with streaming revenues up 12% year-on-year (YoY) in USD term compared to a growth of 35% one...
min read
The attention recession has hit Spotify too
Spotify added two million subscribers in Q1 2022. Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same...
min read
Music industry earnings 2021
Riding the wave
In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies tracked represent more...
Forget peak Netflix, this is the attention recession
Forget peak Netflix, this is the attention recession Netflix’s Q1 2022 results caused a stir, with subscriber numbers down by 0.2 million from one quarter earlier. Some are calling this ‘peak Netflix’,...
min read