Ben is one of MIDiA's video analysts. His focus spans social video, media fusion trends, video streaming services, merchandising and live sport.

Patreon is making video a battleground for creator allegiance

Ben Woods

8 Nov 2022

social video

YouTube

patreon

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last...

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Twitch and YouTube are poised for disruption in the video game advertising explosion

Ben Woods

1 Nov 2022

Twitch

advertising

ad revenue

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity....

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Video streamers batten down the hatches, the social subscription revolution is coming

Ben Woods

25 Oct 2022

social video

Subscriptions

twitter

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always...

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Why interactive engagement must become a new frontline in video streaming

Ben Woods

18 Oct 2022

Twitch

Smart TV

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on...

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