Product Strategy | MIDiA Research

Is Microsoft the flywheel for Meta’s VR efforts?

Karol Severin

13 Oct 2022

xbox

Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Annie Langston

12 Oct 2022

podcast downloads

game ads

real podcast listener

Podcast marketing is still somewhat new terrain in the digital audio market. Not only are podcasts a niche activity, but the market is fragmenting with the development of more shows. This oversaturation...

min read

Why Samsung is pushing Tizen across the smart TV ecosystem

Tim Mulligan

11 Oct 2022

Tizen

Samsung

smart tvs

Yesterday the world’s largest smart-TV manufacturer by market share announced partnerships with international original development manufacturing (ODM) companies to license its smart-TV operating system,...

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How podcast platforms are setting their sights on global expansion

Annie Langston

5 Oct 2022

Podcasts

Spotify

distribution

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to...

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Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Karol Severin

29 Sep 2022

Netflix

mobile gaming

games industry

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio...

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Amazon touches down with a new streaming era for NFL… and a boost to Prime membership

Tim Mulligan

27 Sep 2022

streaming tv

NFL

Thursday Night Football

On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new $1 billion-per-year domestic broadcast rights deal. Amazon’s decision to become the exclusive...

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Radio audiences
A window of opportunity

Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

September 2022

Streaming Music

Spotify

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

Content is king, distribution is queen but retention is revolutionary

Tim Mulligan and Hanna Kahlert

September 2022

Free Report

Video

Music

Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Spotify launches audiobooks in the US – but you have to buy them

Annie Langston

22 Sep 2022

Spotify

audiobooks

audience

Spotify has officially launched its audiobook vertical for US listeners. Spotify previewed this vertical at its Investor Day in June, in addition to announcing its purchase of Findaway , an audiobook distributor....

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Fox brings its FIFA World Cup 2022 coverage into the streaming era

Tim Mulligan

20 Sep 2022

FIFA World Cup 2022

FIFA

Fox

Last week, Fox subsidiary Tubi launched a dedicated linear channel for the FIFA World Cup Qatar 2022 tournament. Alongside using Fox’s US broadcast rights to live stream all tournament matches and highlights,...

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BeReal success: where is the popular app headed?

Ashleigh Millar

15 Sep 2022

BeReal

Instagram

snapchat

As of the end of August 2022 , BeReal was reported to have 10 million daily active users , not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the...

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Why Netflix is doubling down on strengthening its media fusion IP moat

Tim Mulligan

14 Sep 2022

commissioning

retention

Assassins Creed

It has been a difficult year for Netflix so far. 2022 has brought some home truths to a growth strategy that had become complacent in the wake of the streaming service’s Covid bounce, and where Netflix’s...

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What the comedian lawsuits against Pandora could mean for podcasts

Annie Langston

14 Sep 2022

Pandora

lawsuits

copyright

The mountain of comedians who are suing Pandora over copyright infringement continues to grow. In February, the estates of both Robin Williams and George Carlin filed lawsuits against Pandora, claiming...

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C.R.E.A.T.E. An entertainment manifesto

Mark Mulligan

12 Sep 2022

Media and Marketing

Business Strategy

When we first formed MIDiA eight years ago, we saw the new entertainment world was going to require a new joined up approach for entertainment businesses. With the start of the ascent of the smartphone...

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iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

Annie Langston

8 Sep 2022

metaverse

Podcasts

iHeart Media

iHeartMedia is (somewhat) of a sleeping giant in the audio battle. Although Spotify has taken centre stage in the audio market, iHeart has also transitioned its traditional radio offerings to digital audio...

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Social media is the vessel to amplify the open podcasting ecosystem

Annie Langston

1 Sep 2022

social media

twitter

YouTube

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are...

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Apple connects the dots

Tatiana Cirisano

31 Aug 2022

music business

Music Streaming

apple music

We are entering the era of the end-to-end music company. Companies are increasingly striving to capture more parts of the value chain by building end-to-end ecosystems that serve creators at all levels...

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Why retention is revolutionary

Tim Mulligan

31 Aug 2022

Online video

retention

d2c strategy

MIDiA Research identified last week, following yet another big streaming release, that one of the key challenges confronting the streaming video landscape in the streaming TV era is maintaining engagement....

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This is not a blip

Mark Mulligan

26 Aug 2022

attention recession

recession

recession impact

When change happens it often takes the perspective of looking back years, or even decades, later to appreciate just how meaningful that change was. Other times, it happens so fast that it can be difficult...

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Apple’s latest podcasting moves poke holes in Spotify’s strategy

Annie Langston

24 Aug 2022

Apple

Podcasts

Spotify

Apple has been quieter than its other podcast competitors in the past, but it is continuing to develop its audio offerings. Apple’s most noteworthy attempt to expand its platform thus far was introducing...

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