MIDiA Reports

The Playlist Revolution
Streaming’s Battleground

Report by Zach Fuller

30 Sep 2019

The 20,000 Foot View: Playlists are swiftly becoming the lingua franca of the music streaming economy. While most closely associated with Spotify, playlists are now central to streaming as an entire…

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

Report by Karol Severin

27 Sep 2019

Games franchises

games audiences

gamer behaviour

The 20,000 Foot View: Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones…

Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

Cover image for Music Consumer Behaviour Q2 2019

Report by Mark Mulligan

26 Sep 2019

Music consumer survey

music behaviour

streaming music behaviour

The 20,000 Foot View: This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics,…

The Post-Peak Attention Economy
What’s Next for Entertainment?

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Report by Karol Severin

12 Sep 2019

Free Report

attention economy

cross entertainment

consumer behaviour

The 20,000 Foot View: With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available…

International Consumer Sentiment for Streaming Video Monetisation
2019

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Report by Tim Mulligan

10 Sep 2019

100 million subscribers

Introduction This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub-segments such as country, age, streaming service and video genre The…

Southeast Asia Video Streaming Deep Dive

Report by Amanda Stears

30 Aug 2019

streaming

streaming video

SVOD

The 20,000 Foot View: Video streaming services in Southeast Asia first appeared in 2015 and have evolved into the main video consumption platforms for local consumers. With a combined population of 371.65…

TV Show Fandom
Streaming Redefines TV Show Success

Report by Amanda Stears

30 Aug 2019

streaming

streaming video

TV show

The 20,000 Foot View: The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four…

Spotify Q2 2019 Earnings
Mature Markets Still the Engine Room of Growth

Cover image for Spotify Q2 2019 Earnings

Report by Mark Mulligan

29 Aug 2019

Spotify

Spotify Q2

Spotify q2 19 earnings

The 20,000 Foot View: Q2 2019 was another solid quarter for Spotify, adding the same number of subscribers it typically does in promotional quarters. Core metrics such as churn and average revenue per…

The Global Music Publishing Market
Streaming Shifts the Conversation

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Report by Zach Fuller

22 Aug 2019

at&t

Amazon

Anchor

The 20,000 Foot View: The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are…

Sports Fans Consumer Trends 2019

Report by Alistair Taylor

6 Aug 2019

peak attention economy

attention economy

value proposition

The 20,000 Foot View: Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche…

US SVOD Subscriber Deep Dive
2019

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Report by Tim Mulligan

31 Jul 2019

2019 US SVOD Subscriber Deep Dive

DTC

direct-to-consumer

The 20,000 Foot View: In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with 60.2 million), Amazon…

Netflix After Q2 2019
Post-Peak or Strategic Reset?

Report by Karol Severin, Tim Mulligan and Amanda Stears

25 Jul 2019

Free Report

netflix

Netflix Q2 2019

post peak

The 20,000 Foot View: With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call…

State of the Podcast Nation

Report by Mark Mulligan

23 Jul 2019

Podcasts

podcast

podcast market

The 20,000 Foot View: Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now,…

Artist Fandom
The Artist Marketing Playbook Needs Rewriting

Report by Mark Mulligan

19 Jul 2019

artist fandom

artists

artist fans

The 20,000 Foot View: The whole essence of fandom is being turned upside down. An emerging crop of streaming native artists is finding its audience in a much more targeted and efficient way than via…

Independent Artists
The Music Industry Rewritten

Report by Mark Mulligan

12 Jul 2019

independent artists

DIY artists

artists

The 20,000 Foot View: The rise of independent artists is one of the most important changes to happen to the modern recorded music business. While traditional label models still dominate, ever more artists…

Sports and the Tech Majors
A Competitive Partnership

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Report by Alistair Taylor

5 Jul 2019

The 20,000 Foot View: The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand…

The Games Streaming Subscription Revolution
Meet the Players

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Report by Karol Severin

26 Jun 2019

games streaming

streaming

games subscriptions

The 20,000 Foot View: Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech…

State of the Music Publishing Nation

Report by Mark Mulligan and Zach Fuller

20 Jun 2019

Armonia

BMAT

Dataclef

The 20,000 Foot View: This report, a first from MIDiA dedicated to the music publishing space, addresses the most important trends in the industry. With 2018 seeing revenues continue their accelerated…

2019-2021 | Emerging New Metrics for Sports Streaming Success

Report by Alistair Taylor

14 Jun 2019

licensing

rights acquisition

bidding

The 20,000 Foot View: The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand…

The Classical Music Market
Streaming's Next Genre?

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Report by Keith Jopling, Mark Mulligan and Zach Fuller

12 Jun 2019

Free Report

About this research This study was put together by MIDiA research from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico…