Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Superstars and their superfans
Turning point

Cover image for Superstars and their superfans

Tatiana Cirisano

February 2024

Audience Insight

Key data and insights included in this report: Consumer awareness, listenership, and fandom rates of music stars including Taylor Swift, Ariana Grande, Ed Sheeran, Drake, Billie Eilish, Post Malone, The...

Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era

Cover image for Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era

Tim Mulligan

February 2024

In an increasingly saturated entertainment landscape, understanding the fandom overlaps between previously distinct media formats is more important than ever. This is especially important for video as...

Music subscriber market shares Q3 2023
New momentum

Cover image for Music subscriber market shares Q3 2023

Mark Mulligan

January 2024

This report presents MIDiA’s music subscriber market shares report and various MIDiA consumer surveys. All music subscriber data in this report refers to third quarters of each respective year. Numbers...

Bundling 2.0
Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity

Cover image for Bundling 2.0

Tim Mulligan and Ben Woods

January 2024

Business Strategy

Bundling can ease pressures caused by the cost-of-living crisis by delivering consumer choice and stable recurring revenues for TV-streaming services. This is not a return to the pay TV model of old, but...

Independent label survey
Playing the volume game

Cover image for Independent label survey

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

January 2024

This report presents data from the 2023 MIDiA Research Independent Record Label survey The survey was fielded across three months in H1 2023, closing in May2023, with a sample size of 142 Topics covered...

MIDiA's 2024 predictions webinar
The algorithm is not listening

Cover image for MIDiA's 2024 predictions webinar

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

January 2024

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

Profiling gamers by platform

Cover image for Profiling gamers by platform

Karol Severin

December 2023

Audience Insight

This report presents key metrics and consumer insights regarding mobile gamers, console gamers, and computer gamers. It is targeted to help investors, distributors, developers, and publishers understand...

Music and AI
Beyond the hype cycle

Cover image for Music and AI

Tatiana Cirisano

December 2023

Business Strategy

As with any emerging technology, recent advancements in artificial intelligence (AI) have set in motion a flurry of excitement and investment, as well as fear and litigation. In this environment, it is...

The future revenue roadmap for ‘social’ platforms
Ads, subscriptions, and creator tools

Cover image for The future revenue roadmap for ‘social’ platforms

Hanna Kahlert

December 2023

As social platforms take a prominent role in the businesses of both professional creators and entertainment companies, and user creativity expands, social platforms have an opportunity to diversify their...

MIDiA’s 2024 predictions report
The algorithm is not listening

Cover image for MIDiA’s 2024 predictions report

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods

December 2023

Business Strategy

2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended...

State of the music creator economy
The consumer era

Cover image for State of the music creator economy

Mark Mulligan

December 2023

The pandemic triggered a surge in the music creator economy, which brought with it an influx of external interest and investment. 2022 saw growth moderate, but the long-term outlook is not only strong,...

Music x Climate

Cover image for Music x Climate

Hanna Kahlert

December 2023

Audience Insight

Introduction As 2023 draws to a close, and the United Nations Climate Change Conference takes place for the 28th year, it is an important time for the music industry to reflect on our impact on the environment...

The coming sports monetisation revolution

Cover image for The coming sports monetisation revolution

Tim Mulligan

December 2023

Audience Insight

Despite recent sports rights hikes (driven by tech major interventions, such as Amazon’s NFL Thursday Night Football 2021 rights agreement), sports as a broadcast asset is under increased scrutiny. An...

Immersive video fandom
The rise of the centralised interactive fan world

Cover image for Immersive video fandom

Ben Woods

November 2023

Product Strategy

Video IP holders could extract more value from superfans by deploying monetisation strategies used by social video platforms and virtual gaming universes. The music industry has already shown how, through...

Music industry earnings H1 2023
Dawn of the post-streaming era

Cover image for Music industry earnings H1 2023

Tatiana Cirisano

November 2023

The post-pandemic revenue bump is settling and challenges, including the cost-of-living crisis and a Russo-Ukrainian war, continue to complicate the global economic climate. This report considers the impact...

Solid progress
German music consumer user profile

Cover image for Solid progress

Mark Mulligan

October 2023

Audience Insight

This report presents MIDiA consumer data for key music behaviours of German consumers All data is for Germany except when ‘all country average’ is referred to. This is the weighted average of all countries...

Radio future vision
Build the new and transform the old

Cover image for Radio future vision

Annie Langston

October 2023

Business Strategy

Despite extensive efforts by radio broadcasters to redress the digital shift with offerings like podcasts and streaming apps, radio’s audience continues to fall. The fundamental question is: how does...

MIDiA Research 2023-2030 global games industry forecasts
Life post-peak

Cover image for MIDiA Research 2023-2030 global games industry forecasts

Karol Severin and Perry Gresham

October 2023

Business Strategy

About this report This report discusses key drivers, inhibitors, and developments that will affect the games industry throughout the remainder of the decade. It offers investors, rightsholders, and distributors...

Generative AI
The double-edged sword for social video platforms and content creators

Cover image for Generative AI

Ben Woods

October 2023

A significant audience now exists on social video platforms for generative-AI content. However, the speed and scale at which generative AI could produce creator content could destabilise the creator economy....

Youth versus age
A streaming video sanity check

Cover image for Youth versus age

Tim Mulligan

October 2023

The video industry is fixated on the disengagement of youth audiences from traditional TV and the risks of this continuing unabated into the streaming TV era. However, this fear is based on flawed assumptions...

‹
1
2
3
4
5
6
7
8
9
10
...
34
35
›

Showing 81 to 100 of 681 results.