Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The future revenue roadmap for ‘social’ platforms
Ads, subscriptions, and creator tools

Cover image for The future revenue roadmap for ‘social’ platforms

Hanna Kahlert

December 2023

As social platforms take a prominent role in the businesses of both professional creators and entertainment companies, and user creativity expands, social platforms have an opportunity to diversify their...

MIDiA’s 2024 predictions report
The algorithm is not listening

Cover image for MIDiA’s 2024 predictions report

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods

December 2023

Business Strategy

2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended...

State of the music creator economy
The consumer era

Cover image for State of the music creator economy

Mark Mulligan

December 2023

The pandemic triggered a surge in the music creator economy, which brought with it an influx of external interest and investment. 2022 saw growth moderate, but the long-term outlook is not only strong,...

Music x Climate

Cover image for Music x Climate

Hanna Kahlert

December 2023

Audience Insight

Introduction As 2023 draws to a close, and the United Nations Climate Change Conference takes place for the 28th year, it is an important time for the music industry to reflect on our impact on the environment...

The coming sports monetisation revolution

Cover image for The coming sports monetisation revolution

Tim Mulligan

December 2023

Audience Insight

Despite recent sports rights hikes (driven by tech major interventions, such as Amazon’s NFL Thursday Night Football 2021 rights agreement), sports as a broadcast asset is under increased scrutiny. An...

Immersive video fandom
The rise of the centralised interactive fan world

Cover image for Immersive video fandom

Ben Woods

November 2023

Product Strategy

Video IP holders could extract more value from superfans by deploying monetisation strategies used by social video platforms and virtual gaming universes. The music industry has already shown how, through...

Music industry earnings H1 2023
Dawn of the post-streaming era

Cover image for Music industry earnings H1 2023

Tatiana Cirisano

November 2023

The post-pandemic revenue bump is settling and challenges, including the cost-of-living crisis and a Russo-Ukrainian war, continue to complicate the global economic climate. This report considers the impact...

Solid progress
German music consumer user profile

Cover image for Solid progress

Mark Mulligan

October 2023

Audience Insight

This report presents MIDiA consumer data for key music behaviours of German consumers All data is for Germany except when ‘all country average’ is referred to. This is the weighted average of all countries...

Radio future vision
Build the new and transform the old

Cover image for Radio future vision

Annie Langston

October 2023

Business Strategy

Despite extensive efforts by radio broadcasters to redress the digital shift with offerings like podcasts and streaming apps, radio’s audience continues to fall. The fundamental question is: how does...

MIDiA Research 2023-2030 global games industry forecasts
Life post-peak

Cover image for MIDiA Research 2023-2030 global games industry forecasts

Karol Severin and Perry Gresham

October 2023

Business Strategy

About this report This report discusses key drivers, inhibitors, and developments that will affect the games industry throughout the remainder of the decade. It offers investors, rightsholders, and distributors...

Generative AI
The double-edged sword for social video platforms and content creators

Cover image for Generative AI

Ben Woods

October 2023

A significant audience now exists on social video platforms for generative-AI content. However, the speed and scale at which generative AI could produce creator content could destabilise the creator economy....

Youth versus age
A streaming video sanity check

Cover image for Youth versus age

Tim Mulligan

October 2023

The video industry is fixated on the disengagement of youth audiences from traditional TV and the risks of this continuing unabated into the streaming TV era. However, this fear is based on flawed assumptions...

Misaligned incentives
The cost of a broken business

Cover image for Misaligned incentives

Tatiana Cirisano

September 2023

Business Strategy

Many of the music industry’s current woes can be traced back to misaligned incentives. Current streaming economics push record labels, streaming services, and artists in conflicting directions: Labels...

Latent potential
Japan music consumer user profile

Cover image for Latent potential

Mark Mulligan and Tatiana Cirisano

September 2023

Music Streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

How you play matters
Profiling solo, team, and couch players

Cover image for How you play matters

Karol Severin

September 2023

This report presents MIDiA’s consumer survey data, zooming in on players of specific gamer types. Data includes age, gender, income, time spent across entertainment, money spent on and inside games,...

Ad responsiveness in the era of content saturation

Cover image for Ad responsiveness in the era of content saturation

Hanna Kahlert

August 2023

The digital entertainment space is more saturated than ever, with content spread and duplicated across dozens of platforms, from social to streaming. Advertising and marketing teams face incredible competition...

Artist subscriptions are the superfan opportunity

Cover image for Artist subscriptions are the superfan opportunity

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

Key insights: Artist subscriptions are a pragmatic scalable solution to streaming’s growing problems, delivering value to fans, creators, and rightsholders When asked what would persuade them to pay...

The state and future of music fandom
Unleashing fan creativity

Cover image for The state and future of music fandom

Tatiana Cirisano

August 2023

Spotify

YouTube

Soundcloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

Music’s podcast potential
Focus on branding over discovery

Cover image for Music’s podcast potential

Annie Langston

August 2023

labels

Streaming

artists

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their music,...

The FAST advantage
Build sustainable consumer models

Cover image for The FAST advantage

Tim Mulligan and Ben Woods

August 2023

Streaming

Amazon

Netflix

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement...

‹
1
2
3
4
5
6
7
8
9
10
...
32
33
›

Showing 61 to 80 of 653 results.