Ben Woods | MIDiA Research

Pivot point
MIDiA 2023 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

January 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Stream, interact, repeat
Why SVOD needs a social engagement revolution

Cover image for Stream, interact, repeat

Ben Woods

January 2023

Video

YouTube

Netflix

Audience engagement with subscription video on demand (SVOD) services is sliding, with multi-tasking on social media often relegating shows to background viewing. Social media is the threat, but also the...

Cult of the Lamb

Ben Woods

January 2023

Video

Games

social video

Read the case study …

Twitch can fight the digital advertising downturn with Guest Star

Ben Woods

20 Dec 2022

Twitch

live streaming

Fandom

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds...

min read

2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

December 2022

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

Ben Woods

15 Dec 2022

Twitch

Amazon Prime Video

live streaming

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering...

min read

Welcome to the Metaverse, where audience fragmentation reigns

Ben Woods

8 Dec 2022

metaverse

SVOD Services

social video

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s...

min read

What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Ben Woods

29 Nov 2022

Content Creators

influencer

live sports

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams...

min read

Video reports bundle
Available for a limited time

Tim Mulligan and Ben Woods

November 2022

This bundle contains three of our most recent video reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

Social video’s shopping push will be a rare recession winner

Ben Woods

22 Nov 2022

social video

e-commerce

influencer

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop...

min read

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Ben Woods

15 Nov 2022

twitter

social media

Creator Economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that...

min read

Unlocking the saturation conundrum
Key video trends going into 2023

Cover image for Unlocking the saturation conundrum

Tim Mulligan, Hanna Kahlert, Sam Griffin and Ben Woods

November 2022

A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace...

Patreon is making video a battleground for creator allegiance

Ben Woods

8 Nov 2022

social video

YouTube

patreon

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last...

min read

Twitch and YouTube are poised for disruption in the video game advertising explosion

Ben Woods

1 Nov 2022

Twitch

advertising

ad revenue

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity....

min read

Video streamers batten down the hatches, the social subscription revolution is coming

Ben Woods

25 Oct 2022

social video

Subscriptions

twitter

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always...

min read

Why interactive engagement must become a new frontline in video streaming

Ben Woods

18 Oct 2022

Twitch

Smart TV

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on...

min read