Annie Langston | MIDiA Research

AI use cases in the entertainment industry
Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI

Cover image for AI use cases in the entertainment industry

Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

March 2023

Cultural Trends

Critical Developments

Read the case study …

Spotify’s Stream On event recycles podcast features in a new feed

Annie Langston

9 Mar 2023

Spotify

Podcasts

creators

At Spotify’s annual Stream On event, the company announced a new, TikTok-style home screen and various “new” podcast features. Following the podcast investment boom, platforms need experimentation...

min read

How AI will shake up the podcast market

Annie Langston

8 Mar 2023

AI

Spotify

Adobe

AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms...

min read

Podcasts and radio
How radio can play by its own rules

Annie Langston

March 2023

Spotify

live

Radio

Radio set the stage for music streaming and podcasts, only to watch them take portions of its audience. However, there is a clear opportunity for radio companies to assert themselves in the podcast market,...

Global Radio illustrates the opportunities for radio’s digital transition

Annie Langston

March 2023

Business Strategy

Audio

Read the case study …

YouTube Music’s podcast launch reveals competitive agenda with Spotify

Annie Langston

1 Mar 2023

Podcasts

YouTube

youtube music

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube...

min read

Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

Annie Langston

22 Feb 2023

Blue Wire

FuboTV

Podcasts

Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks...

min read

Year of change
Themes that will shape entertainment in 2023

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Ben Woods and Srishti Das

February 2023

Spotify

YouTube

Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio,...

Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Annie Langston

15 Feb 2023

YouTube

google

Google Podcasts

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite...

min read

How radio broadcasters can become key players in the podcast market chessboard

Annie Langston

8 Feb 2023

Radio

Spotify

BBC

Last week, Spotify announced an exclusive podcast deal with journalist Louis Theroux , one of BBC’s most notable personalities. Theroux is the latest radio talent to make the move to podcasting, which...

min read

Podcast videos
Format blurring expands podcasts’ future

Annie Langston

February 2023

creators

Apple

Spotify

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool...

Apple Music taps into mainstream music audience to grow podcast videos

Annie Langston

February 2023

Business Strategy

Audio

Read the case study …

What Spotify’s podcast layoffs indicate about the changing audio market

Annie Langston

1 Feb 2023

Spotify

advertising

YouTube

For the last few years, audio companies have funnelled millions of dollars into the podcast market. Yet, the economic recession indicates that the boom of investment into podcasts may be reaching its peak....

min read

With a rumoured podcast feature, will TikTok become the Swiss Army knife of entertainment?

Annie Langston

25 Jan 2023

TikTok

Podcasts

Spotify

Despite recent layoffs and program cuts, the audio market continues to expand. While major music streaming platforms have led the way, social media platforms continue to diversify their audio offerings...

min read

Three podcast market trends to watch in 2023

Annie Langston

18 Jan 2023

advertising

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have...

min read

Pivot point
MIDiA 2023 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

January 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

How AI narration could transform Apple Books’ creator economy

Annie Langston

11 Jan 2023

audiobooks

artificial intelligence

Apple

It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of...

min read

Audiobook consumer profile
Following in podcasts’ footsteps

Annie Langston

January 2023

Apple

Spotify

YouTube

The audiobook market is at an important stage of its evolution. Similar to podcasts, the niche format is trying to grow amid heightened competition for consumers’ time and attention, while the looming...

Spotify’s audiobook vertical brings a new format to the masses

Annie Langston

January 2023

Audio

Read the case study …

New year, new live audio: How the format can pivot in 2023

Annie Langston

21 Dec 2022

live audio

Spotify

Clubhouse

The live audio boom in lockdown, primarily driven by Clubhouse, inspired many major platforms to develop their own feature. Most notably was Spotify, which acquired Betty Labs and relaunched its Locker...

min read