Annie Langston
Annie is MIDiA’s audio analyst. Her coverage mainly focuses on the business strategies and consumption trends among podcasts, audiobooks, and radio.
Spotify’s Stream On event recycles podcast features in a new feed
Blog post by
Annie Langston
At Spotify’s annual Stream On event, the company announced a new, TikTok-style home screen and various “new” podcast features. Following the podcast investment boom, platforms need experimentation...
How AI will shake up the podcast market
Blog post by
Annie Langston
AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms...
Podcasts and radio
How radio can play by its own rules
Report by Annie Langston
Radio set the stage for music streaming and podcasts, only to watch them take portions of its audience. However, there is a clear opportunity for radio companies to assert themselves in the podcast market,...
Global Radio illustrates the opportunities for radio’s digital transition
Case Study by Annie Langston
YouTube Music’s podcast launch reveals competitive agenda with Spotify
Blog post by
Annie Langston
After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube...
Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts
Blog post by
Annie Langston
Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks...
Year of change
Themes that will shape entertainment in 2023
20,000 foot view This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music,...
Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun
Blog post by
Annie Langston
One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite...
How radio broadcasters can become key players in the podcast market chessboard
Blog post by
Annie Langston
Last week, Spotify announced an exclusive podcast deal with journalist Louis Theroux , one of BBC’s most notable personalities. Theroux is the latest radio talent to make the move to podcasting, which...
Podcast videos
Format blurring expands podcasts’ future
Report by Annie Langston
Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool...
Apple Music taps into mainstream music audience to grow podcast videos
Case Study by Annie Langston
What Spotify’s podcast layoffs indicate about the changing audio market
Blog post by
Annie Langston
For the last few years, audio companies have funnelled millions of dollars into the podcast market. Yet, the economic recession indicates that the boom of investment into podcasts may be reaching its peak....
With a rumoured podcast feature, will TikTok become the Swiss Army knife of entertainment?
Blog post by
Annie Langston
Despite recent layoffs and program cuts, the audio market continues to expand. While major music streaming platforms have led the way, social media platforms continue to diversify their audio offerings...
Three podcast market trends to watch in 2023
Blog post by
Annie Langston
All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have...
Pivot point
MIDiA 2023 predictions
MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....
How AI narration could transform Apple Books’ creator economy
Blog post by
Annie Langston
It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of...
Audiobook consumer profile
Following in podcasts’ footsteps
Report by Annie Langston
The audiobook market is at an important stage of its evolution. Similar to podcasts, the niche format is trying to grow amid heightened competition for consumers’ time and attention, while the looming...
Spotify’s audiobook vertical brings a new format to the masses
Case Study by Annie Langston
New year, new live audio: How the format can pivot in 2023
Blog post by
Annie Langston
The live audio boom in lockdown, primarily driven by Clubhouse, inspired many major platforms to develop their own feature. Most notably was Spotify, which acquired Betty Labs and relaunched its Locker...