Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Misaligned incentives
The cost of a broken business

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Tatiana Cirisano

September 2023

Business Strategy

Many of the music industry’s current woes can be traced back to misaligned incentives. Current streaming economics push record labels, streaming services, and artists in conflicting directions: Labels...

Latent potential
Japan music consumer user profile

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Mark Mulligan and Tatiana Cirisano

September 2023

Music streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

How you play matters
Profiling solo, team, and couch players

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Karol Severin

September 2023

This report presents MIDiA’s consumer survey data, zooming in on players of specific gamer types. Data includes age, gender, income, time spent across entertainment, money spent on and inside games,...

Ad responsiveness in the era of content saturation

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Hanna Kahlert

August 2023

The digital entertainment space is more saturated than ever, with content spread and duplicated across dozens of platforms, from social to streaming. Advertising and marketing teams face incredible competition...

Artist subscriptions are the superfan opportunity

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Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

Key insights: Artist subscriptions are a pragmatic scalable solution to streaming’s growing problems, delivering value to fans, creators, and rightsholders When asked what would persuade them to pay...

The state and future of music fandom
Unleashing fan creativity

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Tatiana Cirisano

August 2023

Spotify

YouTube

SoundCloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

Music’s podcast potential
Focus on branding over discovery

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Annie Langston

August 2023

Labels

Streaming

Artists

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their music,...

The FAST advantage
Build sustainable consumer models

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Tim Mulligan and Ben Woods

August 2023

Streaming

Amazon

Netflix

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement...

Virtual artists and virtual influencers
A new (virtual) reality

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Ashleigh Millar

July 2023

Apple

Music

Instagram

While North America and Europe are on a path towards authenticity (due to an authenticity crisis), with such trends as #definluencing and #dupes loudly and quickly gaining traction, social media users...

Return to live
Post-pandemic music fans

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Kriss Thakrar and Tatiana Cirisano

July 2023

Consumer behaviour

live music

Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So,...

Tipping point
The coming consolidation of live service games

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Karol Severin and Perry Gresham

July 2023

ariana grande

Call of Duty

FIFA

The games industry has become addicted to the promise of lower risk and better ROI from live service games. As a result, there has been a flurry of live service titles released over the last 10 years....

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

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Tim Mulligan

July 2023

Netflix

Amazon Prime

house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments...

Not all social entertainment behaviour is created equal
Audience deep dive

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Hanna Kahlert

July 2023

Spotify

YouTube

xbox

Social is an integral part of entertainment consumption This report presents key data and insights about the advanced overlaps between social behaviour (both on digital platforms and in real life) and...

Radio WAUs
Blurring broadcast lines

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Annie Langston

July 2023

Spotify

Radio

iHeart

Introduction The radio industry has traditionally thought in terms of monthly audiences and reach rather than engagement. It is time for the radio industry to start thinking in terms of weekly engagement...

MIDiA Research 2023-2030 global music forecasts
Speed bump

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Mark Mulligan

June 2023

Business Strategy

A note on the 2023 edition 2022 was a tumultuous year for the global economy, with factors such as high rates of inflation, rising interest rates, a growing cost-of-living crisis, post-Covid supply chain...

US SVOD consumer podcast engagement
Audio is the new spinoff

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Annie Langston

June 2023

Apple

Apple

Spotify

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For...

Fandom and identity
For fans, entertainment goes beyond enjoyment of content

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Hanna Kahlert

June 2023

YouTube

Instagram

Snapchat

Across entertainment, fandom is used to judge, predict, and generate successful commissioning and distribution strategies. Fandom indicates reliable audiences who will spend money on propositions and come...

Data briefing
South Korea music market

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Mark Mulligan

June 2023

This report presents key music market metrics for South Korea. All data is domestic SouthKorean data unless otherwise stated below. The datasets leveraged for this report include: Music company financials...

Live sport 2.0
Capturing younger audiences with the creator economy

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Ben Woods

June 2023

YouTube

Apple TV

Twitch

The funding model for live sports has created fissures between older viewers who can afford to pay a premium for live access and younger audiences who either cannot, or do not want to. While older generations...

Livestreaming strategy in a social-video world
Work with UGC, not against it

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Tatiana Cirisano

June 2023

live

Amazon Prime

gigs

Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment...

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