Good Good Golf Leveraging the commercial power of the creator group Case Study Samuel Griffin and Ben Woods April 2023 Video YouTube Product Strategy Read the case study …
AI use cases in the entertainment industry Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI Case Study Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston March 2023 Cultural trends Critical Developments Read the case study …
The Witcher Netflix’s appeal to gamer fandom Case Study Tim Mulligan, Karol Severin, Perry Gresham, Samuel Griffin and Ben Woods March 2023 Video Games Read the case study …
Artiphon’s Minibeats brings social music creation to Snapchat Case Study Tatiana Cirisano March 2023 Music Product Strategy Read the case study …
KERV Interactive dives into mainstream shopping TV Case Study Tim Mulligan March 2023 Video Business Strategy Read the case study …
Just BeReal Why simple can be better for social (and beyond) Case Study Hanna Kahlert March 2023 Audience Insight Media and Marketing Read the case study …
Global Radio illustrates the opportunities for radio’s digital transition Case Study Annie Langston March 2023 Business Strategy Audio Read the case study …
How OpenAI fits into the growing need for scarcity in digital entertainment Case Study Hanna Kahlert February 2023 Media and Marketing Read the case study …
Apple Music taps into mainstream music audience to grow podcast videos Case Study Annie Langston February 2023 Business Strategy Audio Read the case study …
How brand building freed Fred again.. from the song economy Case Study Mark Mulligan and Tatiana Cirisano February 2023 Read the case study …
YouTube is paving a new music discovery pathway — will it work? Case Study Kriss Thakrar and Tatiana Cirisano January 2023 Music Read the case study …
Spotify’s audiobook vertical brings a new format to the masses Case Study Annie Langston January 2023 Audio Read the case study …
Amazon Music caters to both passive and active listeners Case Study Kriss Thakrar, Tatiana Cirisano and Annie Langston November 2022 Critical Developments Read the case study …
Europe-born Podimo is set to infiltrate the entire Western market Case Study Annie Langston November 2022 Audio Read the case study …
Taylor Swift’s Midnights playbook for sustaining superstardom Case Study Tatiana Cirisano November 2022 Music Read the case study …
Xbox Game Pass Ultimate Samsung smart-TV partnership Case Study Tim Mulligan November 2022 Video Samsung Microsoft Read the case study …
'Unholy' goes viral Social media marketing campaigns need audience support Case Study Hanna Kahlert and Ashleigh Millar October 2022 TikTok Marketing Strategy Media and Marketing Read the case study …