Reports

Cover image for Ad responsiveness in the era of content saturation

Ad responsiveness in the era of content saturation

Hanna Kahlert

31 Aug 2023

Audience Insight

The digital entertainment space is more saturated than ever, with content spread and duplicated across dozens of platforms, from social to streaming. Advertising and marketing teams face incredible competition and a tough economic environment in which to elicit spend from users.

Cover image for Artist subscriptions are the superfan opportunity

Artist subscriptions are the superfan opportunity

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Aug 2023

Business Strategy

Streaming is at a tipping point. Revenue growth slowed to 6.0% in 2022, labels want new royalty systems, consumption is commodified, TikTok is diluting cultural capital, creators are questioning effort ROI, and AI is here. Music rightsholders need their next growth driver.

Cover image for The state and future of music fandom

The state and future of music fandom
Unleashing fan creativity

Tatiana Cirisano

21 Aug 2023

Spotify YouTube SoundCloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next era of growth lies in monetising fandom, not consumption.

Cover image for Music’s podcast potential

Music’s podcast potential
Focus on branding over discovery

Annie Langston

14 Aug 2023

Labels Streaming Artists

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their music, but to develop their personal brand. Podcasts are an effective vessel to target niche audiences and build a brand, both within and outside of m...

Cover image for The FAST advantage

The FAST advantage
Build sustainable consumer models

Tim Mulligan and Ben Woods

14 Aug 2023

Streaming Amazon Netflix

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement terms when compared to its video rivals, but there are promising signs.

Cover image for Virtual artists and virtual influencers

Virtual artists and virtual influencers
A new (virtual) reality

Ashleigh Millar

24 Jul 2023

Apple Instagram AI

While North America and Europe are on a path towards authenticity (due to an authenticity crisis), with such trends as #definluencing and #dupes loudly and quickly gaining traction, social media users in Asia Pacific (APAC) have a growing focus on artificial “virtual” influencers (VI’s).

Cover image for Return to live

Return to live
Post-pandemic music fans

Kriss Thakrar and Tatiana Cirisano

20 Jul 2023

Consumer behaviour live music Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So, despite challenges like inflation and scalping, most concertgoers plan to attend more or the same number of concerts going forward.

Cover image for Tipping point

Tipping point
The coming consolidation of live service games

Karol Severin and Perry Gresham

17 Jul 2023

ariana grande Call of Duty FIFA

The games industry has become addicted to the promise of lower risk and better ROI from live service games. As a result, there has been a flurry of live service titles released over the last 10 years. This is the key reason why the games industry’s core business model has shifted from unit-sales based to engagement based.

Cover image for Streaming TV meets local

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

Tim Mulligan

5 Jul 2023

Netflix Amazon Prime house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments respond to domestic concerns over the erosion of local TV and film industries and the supplanting of local cultural output.

Cover image for Not all social entertainment behaviour is created equal

Not all social entertainment behaviour is created equal
Audience deep dive

Hanna Kahlert

3 Jul 2023

Spotify YouTube Xbox

Social is an integral part of entertainment consumption This report presents key data and insights about the advanced overlaps between social behaviour (both on digital platforms and in real life) and entertainment consumption. It looks at data from nine markets, featuring segments of social platform users and the audiences of different forms of en...

Cover image for Radio WAUs

Radio WAUs
Blurring broadcast lines

Annie Langston

3 Jul 2023

Spotify Radio iHeart

The radio industry has traditionally thought in terms of monthly audiences and reach rather than engagement. It is time for the radio industry to start thinking in terms of weekly engagement so that it can better benchmark itself against the wider picture of digital entertainment It is time for radio to think in terms of weekly active users (WAUs) ...

Cover image for MIDiA Research 2023-2030 global music forecasts

MIDiA Research 2023-2030 global music forecasts
Speed bump

Mark Mulligan

30 Jun 2023

Business Strategy

2022 was a tumultuous year for the global economy, with factors such as high rates of inflation, rising interest rates, a growing cost-of-living crisis, post-Covid supply chain issues, and the Russo-Ukrainian war causing economic dislocation.While the recorded music business was far less affected than many other industries, it was impacted, especia...

Cover image for US SVOD consumer podcast engagement

US SVOD consumer podcast engagement
Audio is the new spinoff

Annie Langston

1 Jun 2023

Apple Apple Spotify

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For streaming subscription video on demand (SVOD) services, podcasts provide new opportunities to reach and retain audiences.

Cover image for Fandom and identity

Fandom and identity
For fans, entertainment goes beyond enjoyment of content

Hanna Kahlert

1 Jun 2023

YouTube Instagram Snapchat

Across entertainment, fandom is used to judge, predict, and generate successful commissioning and distribution strategies. Fandom indicates reliable audiences who will spend money on propositions and come back for more at the next instalment. It shows who will buy merchandise, attend shows and events, or purchase in-game cosmetics.

Cover image for Data briefing

Data briefing
South Korea music market

Mark Mulligan

1 Jun 2023

Business Strategy

This report presents key music market metrics for South Korea. All data is domestic SouthKorean data unless otherwise stated below. The datasets leveraged for this report include: Music company financials and market shares. This data refers to revenue generated by South Korean companies and thus includes both domestic and international revenue MIDi...

Cover image for Live sport 2.0

Live sport 2.0
Capturing younger audiences with the creator economy

Ben Woods

1 Jun 2023

YouTube Apple TV Twitch

The funding model for live sports has created fissures between older viewers who can afford to pay a premium for live access and younger audiences who either cannot, or do not want to. While older generations are accustomed to paying for access to content, younger generations grew up in a world with accessible content galore.

Cover image for Livestreaming strategy in a social-video world

Livestreaming strategy in a social-video world
Work with UGC, not against it

Tatiana Cirisano

1 Jun 2023

live Amazon Prime gigs

Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment super-consumers — is coming into focus. Now, as the rise of social video coincides with the return of in-person concerts and festivals, user-...

Cover image for Games purchasing by format

Games purchasing by format
Brick and mortar is not dead

Karol Severin

2 May 2023

Audience Insight

This report presents a Q1 2023 snapshot of US gamers who bought at least one game within a six-month period (between October 2022 and March 2023). This is broken down by physical versus digital format and digital versus physical distribution channel. It covers: % of gamers who purchased a game in a physical format through a physical (brick and mort...

Cover image for Podcasts and gamers

Podcasts and gamers
How audio can propel the gaming universe

Annie Langston and Kazia Rothwell

2 May 2023

Spotify Spotify YouTube

The rise of games-inspired content is taking entertainment by storm. This illustrates the power of not only games content itself, but the fandoms that keep it alive, revealing an audience for other entertainment formats to tap into. As games aficionados over-index for a variety of podcasting behaviours, podcasts are an opportunity for games compani...

Cover image for Pre-empting video piracy in the streaming TV era

Pre-empting video piracy in the streaming TV era

Tim Mulligan

2 May 2023

Netflix Netflix Business Strategy

Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer (P2P) file-sharing piracy is a declining niche activity at 7% penetration, streaming piracy is has slightly increased to 10% as the cost-of living crisis and recessionary f...

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