MIDiA Reports

Live streamed events consumer behaviour
Q2 2021

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Report by Mark Mulligan

7 Oct 2021

This report looks at live stream audience data and audience behaviour trends with regards to live streamed events. Methodological notes: The Brazil self-reported, live streamed penetration rate from MIDiA’s...

Smart home
Smart devices are winning the battle for the future of TV

Report by Tim Mulligan

30 Sep 2021

£3,000.00 excl. VAT

q2 2021

VOD

smart home

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices...

From social media to creator tools
The evolution of UGC

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Report by Hanna Kahlert

30 Sep 2021

£3,000.00 excl. VAT

entertainment

attention economy

lean in

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions...

Games discovery and conversion
Navigating between generations in the 2020s

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Report by Karol Severin

30 Sep 2021

£3,000.00 excl. VAT

games discovery

digital natives

word of mouth

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels...

Music creator tools forecast
Moving towards a hybrid future

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Report by Mark Mulligan

24 Sep 2021

£5,000.00 excl. VAT

creators

Music creators

artists

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant...

Creator hubs
Creator tools’ next growth driver

Report by Mark Mulligan and Kriss Thakrar

7 Sep 2021

£3,000.00 excl. VAT

creators

Music creators

artists

The emerging competitive dynamic between insurgents and incumbents is the catalyst for an unprecedented period of innovation in the music creator tools space. However, because this dynamic is underpinned...

The four key cultural trends transforming digital entertainment in 2021 and beyond

Report by Hanna Kahlert

31 Aug 2021

£3,000.00 excl. VAT

Amazon

amazon prime video

Disney+

The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive...

Gamers & entertainment merchandise

Report by Karol Severin

31 Aug 2021

£3,000.00 excl. VAT

Games

gaming

games industry

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment...

Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Report by Tim Mulligan

27 Aug 2021

£3,000.00 excl. VAT

Online video

YouTube

netflix

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The...

Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Report by Tim Mulligan

24 Aug 2021

£3,000.00 excl. VAT

live sports

sports fans

streaming

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy...

Spotify Q2 2021 earnings
Slowdown arrives

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Report by Mark Mulligan

11 Aug 2021

£3,000.00 excl. VAT

Spotify

Spotify q2 21 earnings

spotify q2 21 filings

The growth headwinds that appeared in Q1 2021 manifested in a pronounced user growth slowdown in Q2, with ad-supported users hit hardest. Spotify has been through lean growth periods before, but what...

Unlocking mainstream AVOD
The silver streamer catalyst

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Report by Tim Mulligan

31 Jul 2021

£3,000.00 excl. VAT

AVOD

Silver Streamer

demographics

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it...

Addressable creator markets
An opportunity with many layers

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Report by Mark Mulligan

29 Jul 2021

£4,000.00 excl. VAT

Music creators

artists

creator tools

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

The changing context of consumption
Emerging consumer trends in a re-saturated attention economy

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Report by Hanna Kahlert

22 Jul 2021

£3,000.00 excl. VAT

consumer insight

streaming

digital first

Rampant attention competition has driven changes in entertainment consumption itself, exacerbated by the last year’s attention boom. Quality of attention and quantity of attention are increasingly differentiated,...

Music consumer survey Q1 2021
YouTube extends its reach

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Report by Mark Mulligan

20 Jul 2021

£3,000.00 excl. VAT

Music

Audience Insight

The data in this report is taken from MIDiA’s Q1 2021 consumer survey. The full data from this survey and all the preceding quarterly surveys are available, along with data visualisation tools and dynamic...

How does AVOD unlock the mainstream consumer

Report by Tim Mulligan

12 Jul 2021

Free Report

Video

How does AVOD unlock the mainstream consumer webinar presentation.

Local Sounds, Global Cultures
MENA Music Market Opportunity

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Report by Srishti Das and Kriss Thakrar

6 Jul 2021

Free Report

Music

Emerging market opportunity becomes reality With global music subscribers set to exceed half a billion by end 2021 and nearing saturation in developed markets, the industry focus has shifted to the next...

MIDiA Research 2021 – 2028 global music forecasts
ARPU growth finally delivers

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Report by Mark Mulligan

30 Jun 2021

forecast

music forecast

market share

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values and are in billions of US dollars...

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

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Report by Tim Mulligan

28 Jun 2021

£5,000.00 excl. VAT

Video

forecast

2021

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel...

The esports viewer dossier Q1 2021

Report by Karol Severin

25 Jun 2021

£5,000.00 excl. VAT

Games

esports

Esports viewers

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage...