Audiobook consumer profile A focused, engaged niche
Get full access to this report and assets
Already a MIDiA client? Login here to view this report.
New to MIDiA? Get in touch with our client success specialists to purchase this report and gain a competitive edge today.
Key data and insights included in this report:
- Audiobook user snapshot, behaviours and demographics compared to the average consumer
- Change in time spent and listenership of audiobooks compared to other audio streams
- Audio behaviours, including multitasking, background and focused listening, time of day and location of listening
- Year-on-year analysis of key audiobook platforms, including Audible and Spotify
- Comparison of music streaming services' audiobook monthly consumption
All survey data is based on MIDiA Research Q1, Q2, Q3 and Q4 2023 consumer surveys, fielded in the US, UK, Australia, Canada. Data includes breakdowns by age, gender, audio listening by monthly, weekly and daily users.