2022 MIDiA predictions The year of the creator
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The 20,000 foot view: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond.
Key Insights
- These are ten meta and cultural trends will shape 2022:
- The year the creator
- Hybrid futures
- Reasons, not to spend attention
- Metaverse edges primetime
- NFT’s grow, do not meet inflated expectations
- Asymmetry of
- Lean-out
- The remuneration
- The whole is a game
- The internationalisation culture
Companies and brands mentioned in this report: Adele, Amazon, Apple, Ariana Grande, Asda, AT&T, AWAL, BeatStars, Bored Ape Yacht Club, BTS, Comcast, Discord, Distrokid, DOODS, Facebook, Fortnite, Google, HBO Max, Hipgnosis, Instagram, Kobalt, Lewis Hamilton, Lando Norris, Meta, Microsoft, Money Heist, NBA, Netflix, NFL, Niantic, Peacock, Peloton, PIXELYNX, Pixel Pass, Reddit, Sky, Sony, SME, Spotify, Square, Squid Game, Team Quadrant, The Queen’s Gambit, TikTok, Tommy Hilfiger, Twitch, UMG, United Masters, Warner Media, WMG, YouTube