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2022 MIDiA predictions The year of the creator

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano
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The 20,000 foot view: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. 

Key Insights

  • These are            ten meta and cultural trends            will shape 2022:
  • The year            the creator
  • Hybrid futures
  • Reasons, not            to spend attention
  • Metaverse edges            primetime 
  • NFT’s grow,            do not meet inflated expectations
  • Asymmetry of           
  • Lean-out
  • The remuneration           
  • The whole            is a game
  • The internationalisation            culture

Companies and brands mentioned in this report: Adele, Amazon, Apple, Ariana Grande, Asda, AT&T, AWAL, BeatStars, Bored Ape Yacht Club, BTS, Comcast, Discord, Distrokid, DOODS, Facebook, Fortnite, Google, HBO Max, Hipgnosis, Instagram, Kobalt, Lewis Hamilton, Lando Norris, Meta, Microsoft, Money Heist, NBA, Netflix, NFL, Niantic, Peacock, Peloton, PIXELYNX, Pixel Pass, Reddit, Sky, Sony, SME, Spotify, Square, Squid Game, Team Quadrant, The Queen’s Gambit, TikTok, Tommy Hilfiger, Twitch, UMG, United Masters, Warner Media, WMG, YouTube