Twenty One Pilots How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony Case Study Tatiana Cirisano January 2022 Music live streaming Live entertainment Read the case study …
Bored Ape Yacht Club BAYC cracks the code for NFT fandom Case Study Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano January 2022 Media and Marketing NFT Read the case study …
Indian sports consumer profiles Indian urban sports fandom in Q3 2021 Case Study Srishti Das October 2021 Read the case study …
Fender The journey from a vintage icon to a driver of modern music making Case Study Mark Mulligan, Kriss Thakrar and Tatiana Cirisano September 2021 Music Read the case study …
Beatport A modern creator tools ecosystem Case Study Mark Mulligan, Kriss Thakrar and Tatiana Cirisano September 2021 Music Read the case study …
Splice Case Study Mark Mulligan and Kriss Thakrar September 2021 Music Justin Bieber AI Read the case study …
BTS BTS hit big with the most successful virtual concert yet Case Study Mark Mulligan, Karol Severin and Kriss Thakrar May 2021 Music concerts BTS Read the case study …
Beer Buddy Beer Buddy | The case for social app simplicity Case Study Hanna Kahlert April 2021 Facebook twitter social media Read the case study …
Splash / Tones and I Splash / Tones and I event showcases the future of artist-fan engagement Case Study Mark Mulligan January 2021 Music Sony Music lil nas x Read the case study …
Dream11 Dream11 offers monetisation strategy for emerging market fandom Case Study Tim Mulligan, Alistair Taylor and Srishti Das January 2021 Video Investment Fandom Read the case study …
Driift Driift creates a new vertically integrated approach to live performances Case Study Mark Mulligan December 2020 live music Music Product Strategy Read the case study …
BandLab BandLab taps the growing demand for creator communities Case Study Mark Mulligan November 2020 Music BandLab online publishing Read the case study …
BBC Sounds BBC Sounds sets a blueprint for broadcaster podcast strategy Case Study Mark Mulligan October 2020 Spotify Home audio Digital audiences Read the case study …