Taylor Swift and the art of building a fanbase
Taylor Swift and the art of building a fanbase
Case Studies: Media and Marketing
Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late
Just BeReal
Why simple can be better for social (and beyond)
How OpenAI fits into the growing need for scarcity in digital entertainment
'Unholy' goes viral
Social media marketing campaigns need audience support
Culture booms creatively when under constraint
The rise of house music
TikTok
A fandom community powerhouse
The Morbius fandom misread
Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton
Bored Ape Yacht Club
BAYC cracks the code for NFT fandom
Beer Buddy
Beer Buddy | The case for social app simplicity
BBC Sounds
BBC Sounds sets a blueprint for broadcaster podcast strategy
