Product Strategy | MIDiA Research

Why the attention and macro economy lights are flashing for subscription video

Tim Mulligan

24 May 2022

Recessions are all about timing. What can make great sense for a consumer and an ambitious business in a time of plenty can flip to being perceived as expensive and profligate in a time of financial uncertainty....

min read

Why increased competition and the cost-of-living crisis add up to a new Netflix

Tim Mulligan

17 May 2022

Online video

Video

Audience Insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an...

min read

The creator economy goes beyond UGC

Hanna Kahlert

11 May 2022

Media and Marketing

Audience Insight

Cultural Trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win...

min read

Social video
TikTok sets the pace

Richard Broadhurst

May 2022

Video

YouTube

digital natives

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation,...

Esports viewers update
A valuable segment with a (solvable) growth problem

Richard Broadhurst

May 2022

Vevo

Facebook

twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

Audio consumption
The entertainment aficionado opportunity

Annie Langston

May 2022

Spotify

Amazon

google

Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating audience growth....

Why 2022 will finally see the emergence of the streaming TV era

Tim Mulligan

3 May 2022

Online video

streaming tv

AVOD

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally,...

min read

Digital inflation and the looming video subscriber crunch

Tim Mulligan

19 Apr 2022

Inflation

subscriber retention

Video

2022 is proving to be a challenging time for video subscription services. With the D2C big bang moment now in its third year, the initial wave of subscriber adoption is giving way to the challenge of sustainability....

min read

The Oscars finally returns to relevance

Tim Mulligan

29 Mar 2022

Oscars

CODA

Apple

On Sunday night, the 94thAcademy Awards (commonly known as the Oscars after its iconic award statuette) made a streaming service piece of content officially the most acclaimed film in the world. Apple...

min read

Podcast industry tackles underrepresentation, but will every voice be heard?

Annie Langston

25 Mar 2022

Podcasts

underrepresentation

diversity

As the podcast format develops, various companies are taking strides to tackle representation issues to ensure that every voice can be heard. For women's history month, Lisbyn announced its #ClaimPodParity...

min read

Profiling the social media footprint of niche entertainment audiences for Web 3

Hanna Kahlert

March 2022

social media

social media following

Audience Insight

Entertainment audiences are evolving, with digital-first habits – driven by both lockdowns and technology innovations – changing their relationship to the content they consume. Big hits are now just...

Elden Ring’s early success shows that traditional gaming experiences are still relevant

Perry Gresham

24 Mar 2022

gaming

niche is the new mainstream

elden ring

From Software’s hardcore action role-playing game (ARPG), Elden Ring, has outperformed even the most optimistic predictions, resulting in the biggest game launch in recent history (excluding yearly titans...

min read

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Karol Severin

March 2022

gaming

Games

entertainment

Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and...

Music consumer survey, Q3 2021
A new generation leans forward

Cover image for Music consumer survey, Q3 2021

Tatiana Cirisano

February 2022

creators

Radio

radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which...

Audio audiences
Steady change

Mark Mulligan, Tatiana Cirisano and Annie Langston

February 2022

Radio

radio audiences

music radio

This report is the first preview of our new research vertical for Audio, to be formally launched later this year. : Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix...

Music creators – we want your insight!

Mark Mulligan

22 Feb 2022

Music

Audience Insight

Beyond our role in analysing, reporting, predicting, and consulting within music and media, MIDiA is a team of people - many of us creators too - who are committed to making a fairer, more sustainable...

min read

How streaming is redefining what makes a global hit

Tim Mulligan

15 Feb 2022

International Hit 2.0

Squid Game

Netflix

The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based...

min read

Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Keith Jopling

8 Feb 2022

Music Streaming

Content Creators

creator tools

As the music industry continues to debate the many pros and cons of ‘the streaming era’ (while enjoying the unprecedented industry growth that it has brought), the spotlight can sometimes move away...

min read

Climate crisis awareness is entwined with entertainment behaviour

Hanna Kahlert

2 Feb 2022

Media and Marketing

Audience Insight

climate crisis

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about...

min read

NFTs and entertainment
Opportunity assessment

Karol Severin

January 2022

Games

mobile games

Epic Games

NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies...