Product Strategy | MIDiA Research

Music artists, TV shows, and film are best positioned brand categories for in-game item activations

Karol Severin

28 Jun 2024

Accounting for 67% of global games software revenue in 2023, in-game spending plays a crucial role in monetising gamers. Over the years, cosmetic in-game spending (which does not grant advantages or progress...

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The verdict is in: Music is podcasting’s biggest missed opportunity

Rutger Rosenborg

19 Jun 2024

Podcasts

Spotify

podcast market

While there are plenty of charts that provide insight into the most downloaded podcasts on each platform globally, these data give a very granular perspective on consumer preferences. Podcast platforms,...

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Stability from chaos: How today’s artists find sustainable success in a turbulent music industry

Keith Jopling

10 Jun 2024

Music

Audience Insight

How do we take the pulse of success for music artists in 2024? In 'Sustainability from chaos:How today’s artists find sustainable success in a turbulent music industry' , we explore this question from...

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Sustainability from chaos
How today’s artists find sustainable success in a turbulent music industry

Cover image for Sustainability from chaos

Mark Mulligan, Keith Jopling, Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Fernanda Balzaretti and Ula Kalkyte

June 2024

Free Report

Audience Insight

Success in the modern music industry has been transformed by the streaming era. Previous markers and methods, such as national charts and radio plays, have been replaced by streaming playlists and social...

The state of the attention economy: why don’t fan-first platforms work?

Hanna Kahlert

5 Jun 2024

Fandom

taylor swift

fans

The music industry is increasingly looking to fan-first solutions to drive its next era of growth (and solve artists’ financial woes), with all eyes towards the Taylor Swift model of fan frenzy. At the...

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Songs as cultural moments (and why TikTok trends are so appealing)

Hanna Kahlert

31 May 2024

TikTok

A&R

Streaming

The music industry is racing in two different directions at once. On the one side is the push for more music to be made by more people for less money – underpinning the $500 million valuation of Suno...

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Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it

Rhys Elliott

29 May 2024

console gaming

PC

minecraft

The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for a...

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Songwriters, we want to hear from you – take our survey!

Fernanda Balzaretti

13 May 2024

songwriters

music publishing

pro

Songwriters are the backbone of the music industry; however, they are rarely in the spotlight. As with the rest of the industry, songwriters have seen their workflows and income sources turned upside down...

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Cutting through the clutter: why an analogue revival is inevitable

Hanna Kahlert

9 May 2024

AI

Digital

analogue

The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has...

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Niche is mainstream
How scenes, niche aggregators, and creators will reshape entertainment

Hanna Kahlert

April 2024

Audience Insight

As niche officially becomes mainstream, the entertainment industry faces a delicate balance. Audiences are losing interest in broad, mainstream propositions, but hyper-personalised niches are inherently...

MIDiA Research Panel Creator Survey
2023

Cover image for MIDiA Research Panel Creator Survey

Kazia Rothwell

March 2024

Audience Insight

Key data and insights included in this report: Analysis of MIDIA Research’s creator panel, including age, gender, and region Type of creative content produced by panel creators Time, money, and, earnings...

BarbenHeimer needs to usher in media fusion to fully revitalise cinema

Tim Mulligan

13 Mar 2024

BarbenHeimer

oppenheimer

barbie

In many ways the 96th Academy Awards was positioned as the critical confirmation of last year’s double blockbuster performances of Oppenheimer and Barbie . Collectively, these titles generated $2.4 billion...

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Pluto TV Q4 2023 consumer deep dive

Tim Mulligan

March 2024

Audience Insight

This slide deck presents a snapshot of Pluto TV users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription...

Paramount+ Q4 2023 consumer deep dive

Tim Mulligan

March 2024

Audience Insight

This slide deck presents a snapshot of Paramount+ users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription...

Niche is mainstream. So… what next?

Hanna Kahlert

29 Feb 2024

niche

entertainment

trends

Entertainment industries today are navigating two contrasting pressures. On the one side is the demand for niche personalisation: algorithms drive hyper-targeted content to just the right audiences, who...

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Games subscription user deep dive
More is more

Cover image for Games subscription user deep dive

Karol Severin

February 2024

Audience Insight

Games subscriptions are playing an increasingly important role in the distribution section of the games industry’s value chain. A growing number of developers, therefore, must think through whether to...

Social landscape
Mapping the balance of platforms’ audience, features, and strategy

Hanna Kahlert

February 2024

Audience Insight

This report maps how social platforms are used by consumers, looking at behaviours such as talking to friends, shopping / browsing, and creating content. It further looks at how this differs with age....

Superstars and their superfans
Turning point

Cover image for Superstars and their superfans

Tatiana Cirisano

February 2024

Audience Insight

Key data and insights included in this report: Consumer awareness, listenership, and fandom rates of music stars including Taylor Swift, Ariana Grande, Ed Sheeran, Drake, Billie Eilish, Post Malone, The...

Audiobooks’ Latin explosion — a new front in the streaming wars?

Rutger Rosenborg

2 Feb 2024

audiobooks

Audio

Spotify

As streaming and demographic shifts bring a second Latin explosion to the music industry, audiobooks are gearing up to follow suit. In a January 2024 press release , popular subscription-based audio platform...

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Profiling gamers by platform

Karol Severin

December 2023

Audience Insight

This report presents key metrics and consumer insights regarding mobile gamers, console gamers, and computer gamers. It is targeted to help investors, distributors, developers, and publishers understand...