MIDiA Reports

Independent Artist Survey
Aspirations That Will Reshape an Industry

Cover image for Independent Artist Survey

Report by Mark Mulligan

10 Jan 2020

The 20,000 Foot View: This report presents the findings of MIDiA’s 2019 independent artist survey. Key Insights Independent artists will drive a different future: just 8% want a traditional label deal,…

Music Subscriber Market Shares 3.0
The Big Three Dominate

Cover image for Music Subscriber Market Shares 3.0

Report by Mark Mulligan

17 Dec 2019

streaming

music streaming

subscriptions

The 20,000 Foot View: This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015…

AVOD Players Case Study
Media Prima Berhad and Cinedigm

Report by Amanda Stears

17 Dec 2019

advertisement video on demand

AVOD landscape

free-to-air

Introduction Ad-supported video on demand (AVOD) services face significant challenges in their efforts to be commercially sustainable, in particular the struggle to attract advertisers away from traditional…

YouTube Music Curators
Media Assets or Next-Gen Labels?

Report by Zach Fuller

13 Dec 2019

YouTube

kondzilla

gr6

The 20,000 Foot View: The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series,…

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Report by Mark Mulligan

12 Dec 2019

marketing and brands

Marketing

brands

The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to…

20/20 Vision
MIDiA Research Predictions 2020

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

Keywords: trends

user modified content

abundance paradox

The 20,000 Foot View In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and…

US and UK Sports Fans
Reaching Digital Natives

Report by Alistair Taylor

6 Dec 2019

peak attention economy

attention

engagement

The 20,000 Foot View: Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is…

Streaming Pricing
Solid Outlook but Slowing Demand

Report by Mark Mulligan

4 Dec 2019

pricing

pricing strategy

streaming pricing

The 20,000 Foot View: Across a wide selection of Western countries, the streaming music and video subscription markets are reaching a high degree of maturity. As saturation for core products nears, further…

Spotify Podcast Strategy
Strong Start, Long Way to Go

Cover image for Spotify Podcast Strategy

Report by Mark Mulligan

28 Nov 2019

Spotify

Podcasts

podcast market

The 20,000 Foot View: Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and…

Spotify Earnings Q3 2019
Up on Most Counts

Cover image for Spotify Earnings Q3 2019

Report by Mark Mulligan

15 Nov 2019

Spotify

Spotify Q3

Spotify q3 19 earnings

The 20,000 Foot View: Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base showing good, consistent growth, podcasts making a solid early showing, emerging markets demonstrating…

Playlist Strategies 2020

Report by Keith Jopling

12 Nov 2019

The 20,000 Foot View: Playlists have become a core music consumption habit and, in turn, one of the most valuable marketing commodities in music. A prominent playlist placement remains a key objective…

TV Network Rankings
Brand Equity and the Weaponisation of Originals

Report by Amanda Stears

8 Nov 2019

tv viewing

TV streaming

live TV

The 20,000 Foot View: The big streaming networks Netflix and Amazon have become the powerhouses of video brand equity by simultaneously weaponising TV shows as acquisition tools and assimilating the…

Sports Rights
Measuring the ROI for Streaming

Report by Alistair Taylor

30 Oct 2019

peak attention economy

competition

finite resources

The 20,000 Foot View: Measuring streaming sports audience engagement is paramount when determining which rights mix consumers are actually willing to pay for. Netflix has shown that in a saturated market,…

Recession Impact | How an Economic Downturn Could Reshape Digital Media

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

29 Oct 2019

recession

economic cycles

economic downturn

The 20,000 Foot View: Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place,…

Smart Speakers and Headphone Market Shares
Expanding Streaming’s Addressable Base

Cover image for Smart Speakers and Headphone Market Shares

Report by Mark Mulligan

25 Oct 2019

smart speakers

connected speakers

dumb speakers

The 20,000 Foot View: The rise of digital pushed music out of the home stereo and into the earbud. Over recent years this has created a booming market for headphones, but speakers are fighting back –…

Direct to Consumer 1.1
Video’s Big Bang Moment

Report by Tim Mulligan

14 Oct 2019

DTC

direct-to-consumer

streaming

The 20,000 Foot View: 2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer…

US Streaming Video
How Ad Supported Will Reshape the Market

Report by Tim Mulligan

11 Oct 2019

AVOD

ad-supported

paywall challenge

The 20,000 Foot View: In the shift to streaming, advertising has been sidelined by the growth of streaming video on demand (SVOD) in the US video market. However, Hulu’s growth, along with increasing…

Music Publishing
A Full-Stack Revolution

Report by Mark Mulligan

9 Oct 2019

Music publishing catalogues

music publishing

catalogue M+A

The 20,000 Foot View: Tencent’s bid for 10% of Universal Music Group has set a new high-water mark for what risks becoming an overheated music rights mergers and acquisitions (M&A) sector. However,…

Leaving Legacy Behind
Music Marketing Responds to Streaming

Report by Keith Jopling

1 Oct 2019

Free Report

music marketing

Music marketing has changed for good Marketing music has never been straightforward. That’s why, back in the day, label executives would use the single as the shortcut to finding an audience on which…

Consumer Ad Receptiveness
Apathy, Evasion and Engagement

Cover image for Consumer Ad Receptiveness

Report by Mark Mulligan

30 Sep 2019

advertising

ads

Marketing

The 20,000 Foot View: On-demand audiences expect to be able to control their digital experiences, and many have opted for the ad-free oases of streaming subscriptions. While traditional media might be…