UK media consumption Q4 2024 A mature market with niche growth prospects
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This report presents MIDiA consumer entertainment data across media, music, audio, and games.
Key data and insights:
- Time spent and weekly active users (by format and platform)for streaming music, podcasts, social media, games consoles and more.
- All data refers to the UK only (n = 1,000) except for ‘all-country average’ referring to the weighted average of all nine countries surveyed.
This report sources data from:
- All data is from MIDiA’s Q4 2024 survey, fielded in US, Canada, Brazil, Australia, SouthKorea, Sweden, France, Germany, UK n = 9,000
Words: 2460 Pages: 31 Infographics: 15
Companies and brands mentioned: Bluesky, Discord, Facebook, Facebook Messenger, Instagram, OnlyFans Pinterest, Reddit, Threads, TikTok, WhatsApp, and YouTube