MIDiA Reports

Games subscriptions
Early market leaders and consumer profiles emerge

Karol Severin

May 2021

Apple

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that...

Spotify Q1 2021 earnings
Shifting headwinds

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Mark Mulligan

May 2021

Spotify

YouTube

Deezer

The first quarter of the year is usually a slow one for Spotify, but Q1 2021 saw a few metrics slowing more than in previous years. There were lots of solid performance metrics in Spotify’s results and...

Live streamed concert demand
Ready for prime time

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Mark Mulligan, Karol Severin and Kriss Thakrar

May 2021

Spotify

live music

Virtual concerts went from zero to a hundred at an unprecedented rate during the pandemic-shaped 2020, and the momentum carried through to 2021. But if lockdown years are like dog years, then so too the...

Podcast audiences
Competing for attention

Mark Mulligan

May 2021

US

UK

France

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come...

The rise of the silver streamer
55+ demographic reshapes video streaming

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Tim Mulligan

April 2021

Video

Amazon

2020 brought video streaming into the mainstream, resulting in an aging consumer base as later adopters embraced the digital-first behaviour. With binge viewing typically occurring at the start of on-demand...

In-game spending
Cross-entertainment product strategy

Karol Severin

April 2021

YouTube

multitasking

Twitch

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games...

Sports Fans Consumer Snapshot Q1 2021

Tim Mulligan

April 2021

Video

Introduction This slide deck presents sports fans consumer snapshot covering video services, live-TV sports viewing, sports highlights viewing, free live digital sports viewing, device viewing, sports...

Creator culture
The song becomes the feed

Mark Mulligan and Kriss Thakrar

April 2021

Creators

Spotify

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the...

Monetising Fandom
Unlocking growth beyond games

Karol Severin

April 2021

Free Report

digital content

Games

cross-entertainment strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

Future-proofing growth and curtailing subscriber churn post pandemic

Tim Mulligan

April 2021

Free Report

Video

Critical Developments

Future-proofing growth and curtailing subscriber churn post pandemic webinar slides.

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Hanna Kahlert

April 2021

Innovation

YouTube

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok,...

Rebalancing the Song Economy

Mark Mulligan and Keith Jopling

April 2021

Free Report

Music

Introduction – Rebalancing the song economy After half a decade of streaming-driven growth the global music business hit a speed bump in the shape of the COVID-19 pandemic. Live music stopped in an instant,...

Music & Gaming
A new way to play

Mark Mulligan, Karol Severin and Keith Jopling

April 2021

Free Report

In today’s music business, the consumer boom is rapidly leading to a creator bust. For the music industry to untangle itself from this dysfunctional loop, it needs to find new ways of monetizing fandom,...

Getting serious about esports
Identifying off-season digital engagement opportunities for sports

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Alistair Taylor

March 2021

Games

Yahoo

esports

COVID-19 has expedited the need for rights holders and teams to generate digital engagement beyond the pure play live broadcast. Games and esports became big attention economy winners during the early...

Video consumer snapshot Q4 2020
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

March 2021

Video

Mobile content

Audience Insight

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s...

BE THE CHANGE - Women Making Music

Hanna Kahlert and Srishti Das

March 2021

Free Report

Creators

independent artists

Strategy

The second iteration of this project is available to download here . Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401...

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

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Hanna Kahlert

March 2021

Streaming

Discovery

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised, anytime...

Entertainment fandom
Monetise fandom, not attention

Mark Mulligan

March 2021

music fans

Fandom

Twitch

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres within...

Recorded music market 2020
Pandemic-era growth

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Mark Mulligan

March 2021

Streaming

Streaming Music

Recorded music

The global pandemic turned the music industry upside down. While live was decimated throughout 2020, after an initial downturn, the recorded music market returned to growth and finished the year with an...

Q4 2020 US D2C deep dive
An attention recession looms

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Tim Mulligan

February 2021

Video

Netflix

The US market is starting to see initial signs of fatigue as the D2C disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix,...