Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

MIDiA Research 2024–2030 global podcast forecasts
Road to a $10 billion business

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Mark Qi and Rutger Rosenborg

March 2024

Business Strategy

The temporary digital consumption boom of the pandemic gave way to an inflationary landscape fuelled by global supply chain issues and geopolitical crises. While inflation levelled out in 2023, the residual...

Virtual influencers
The opportunity for brands and creative agencies

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Ben Woods

March 2024

Business Strategy

Brands and creative agencies can claim a larger slice of the creative economy as adoption of virtual influencer content accelerates. Cheaper to run, with higher productivity rates and more monetisation...

MIDiA Research Panel Creator Survey
2023

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Kazia Rothwell

March 2024

Audience Insight

Key data and insights included in this report: Analysis of MIDIA Research’s creator panel, including age, gender, and region Type of creative content produced by panel creators Time, money, and, earnings...

Recorded music market 2023
Back to life

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Mark Mulligan

March 2024

Business Strategy

After a slower 2022, the global recorded music market returned to strong growth in 2023. It was, however, also the first year that the artists direct segment lost market share, with changes to the streaming...

BE THE CHANGE
Gender equity in music

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Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Ashleigh Millar, Sam Griffin and Kazia Rothwell

March 2024

In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according...

Pluto TV Q4 2023 consumer deep dive

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Tim Mulligan

March 2024

Audience Insight

This slide deck presents a snapshot of Pluto TV users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription...

Paramount+ Q4 2023 consumer deep dive

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Tim Mulligan

March 2024

Audience Insight

This slide deck presents a snapshot of Paramount+ users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription...

Audiobook consumer profile
A focused, engaged niche

Kazia Rothwell

February 2024

Key data and insights included in this report: Audiobook user snapshot, behaviours and demographics compared to the average consumer Change in time spent and listenership of audiobooks compared to other...

Games subscription user deep dive
More is more

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Karol Severin

February 2024

Audience Insight

Games subscriptions are playing an increasingly important role in the distribution section of the games industry’s value chain. A growing number of developers, therefore, must think through whether to...

Audio substitute threat
Measuring consumer time allocation

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Rutger Rosenborg

February 2024

Streaming

cannibalization

Radio

All forms of entertainment compete not only for the same time, but increasingly for the same digital real estate. As audio streaming platforms move towards all-in-one access to multiple formats, both platforms...

Beyond the obvious
Building future-focused strategy

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Mark Mulligan, Keith Jopling and Kriss Thakrar

February 2024

Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm the latter has had the upper hand, but as digital enters a slower growth phase, sustaining innovation...

Social landscape
Mapping the balance of platforms’ audience, features, and strategy

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Hanna Kahlert

February 2024

Audience Insight

This report maps how social platforms are used by consumers, looking at behaviours such as talking to friends, shopping / browsing, and creating content. It further looks at how this differs with age....

Superstars and their superfans
Turning point

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Tatiana Cirisano

February 2024

Audience Insight

Key data and insights included in this report: Consumer awareness, listenership, and fandom rates of music stars including Taylor Swift, Ariana Grande, Ed Sheeran, Drake, Billie Eilish, Post Malone, The...

Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era

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Tim Mulligan

February 2024

In an increasingly saturated entertainment landscape, understanding the fandom overlaps between previously distinct media formats is more important than ever. This is especially important for video as...

Music subscriber market shares Q3 2023
New momentum

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Mark Mulligan

January 2024

This report presents MIDiA’s music subscriber market shares report and various MIDiA consumer surveys. All music subscriber data in this report refers to third quarters of each respective year. Numbers...

Bundling 2.0
Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity

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Tim Mulligan and Ben Woods

January 2024

Business Strategy

Bundling can ease pressures caused by the cost-of-living crisis by delivering consumer choice and stable recurring revenues for TV-streaming services. This is not a return to the pay TV model of old, but...

Independent label survey
Playing the volume game

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Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

January 2024

This report presents data from the 2023 MIDiA Research Independent Record Label survey The survey was fielded across three months in H1 2023, closing in May2023, with a sample size of 142 Topics covered...

MIDiA's 2024 predictions webinar
The algorithm is not listening

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

January 2024

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

Profiling gamers by platform

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Karol Severin

December 2023

Audience Insight

This report presents key metrics and consumer insights regarding mobile gamers, console gamers, and computer gamers. It is targeted to help investors, distributors, developers, and publishers understand...

Music and AI
Beyond the hype cycle

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Tatiana Cirisano

December 2023

Business Strategy

As with any emerging technology, recent advancements in artificial intelligence (AI) have set in motion a flurry of excitement and investment, as well as fear and litigation. In this environment, it is...

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Showing 41 to 60 of 653 results.