Business Strategy Reports from MIDiA Research

Metaverse
Future scenarios for smart TVs

Tim Mulligan

May 2022

Video

Amazon

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

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Tim Mulligan

April 2022

Video

smart tvs

Business Strategy

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent the...

Music industry earnings 2021
Riding the wave

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Mark Mulligan

April 2022

Streaming Music

Spotify

Pandora

In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies tracked represent more...

Music catalogue acquisition
Picking apart the $5 billion competition for icons

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Kriss Thakrar and Tatiana Cirisano

March 2022

Investment

Music Streaming

Music

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

AVOD
A market primed for success

Tim Mulligan

March 2022

Video

Business Strategy

The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer to mainstream adoption....

Games companies’ video opportunity
From marketing to monetisation

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Karol Severin

March 2022

Free Report

Streaming

gaming

Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

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Tim Mulligan

February 2022

Video

discovery

video streaming services

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is...

State of the live streaming nation
Reframing the format post-lockdown

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Tatiana Cirisano

January 2022

Consumer Behaviour

live music

gaming

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes, the...

Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

January 2022

Free Report

social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Gamer consumer deep dive Q3 2021

Karol Severin

December 2021

gaming

Games

mobile games

About this report: This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides...

Music market subscriber shares 2021
Growth is not letting up yet

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Mark Mulligan

December 2021

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual...

Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

December 2021

Video

Online video

SVOD

Introduction: This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled...

2022 MIDiA predictions
The year of the creator

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

December 2021

creators

Apple

Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond....

Consolidation and retention
How D2C is now driving video M&A strategy

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Tim Mulligan

November 2021

Apple

Video

Amazon

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously...

Growth from Transparency
Reframing the value of music through creator rights

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Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

November 2021

Free Report

Streaming

Music

Business Strategy

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent...

Independent label market shares
Up on all counts

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Mark Mulligan

October 2021

Spotify

record labels

independent labels

This report presents record label market share that is measured not just by label reported revenues, but also by separating the revenues of independent labels that are distributed by major label groups,...

Beyond broadcast
How digital natives will reboot sports content monetisation

Srishti Das

October 2021

Video

YouTube

Amazon

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds...

Smart home
Smart devices are winning the battle for the future of TV

Tim Mulligan

September 2021

Video

smart tvs

VOD

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices...

Spotify Q2 2021 earnings
Slowdown arrives

Cover image for Spotify Q2 2021 earnings

Mark Mulligan

August 2021

Streaming

Music Subscriptions

Spotify

The growth headwinds that appeared in Q1 2021 manifested in a pronounced user growth slowdown in Q2, with ad-supported users hit hardest. Spotify has been through lean growth periods before, but what is...

Unlocking mainstream AVOD
The silver streamer catalyst

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Tim Mulligan

July 2021

Subscriptions

Streaming

Video

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it...

Reports: Business Strategy