Microsoft is in a strong position to leverage this opportunity. Its now shutdown Twitch competitor, Mixer, already has a strong technical foundation for video streaming. Microsoft could repurpose and adapt its underlying technology into an integrated in-game platform across its portfolio, including major titles like Call of Duty , now part of its s...
Fortnite is one of the most popular games in the world and provides an immersive world for users to engage with and express themselves. In 2023, Fortnite has been releasing music creation tools within the game that present a new paradigm for music-making.
To try and capture a slice of the vast popularity of Nintendo’s life simulator Animal Crossing , Disney created its own game in 2022 that allows players to inhabit a fantasy world based on its infamous IP. In Disney Dreamlight Valley , players can create an avatar based on their likeness before farming, fishing, mining, and cooking in a magical k...
The creators behind the YouTube channel Good Good demonstrate how a creator group can become a commercial force in social video. The channel is spearheaded by amateur golf players Tom Broders, Micah Morris, Grant Horvat, Stephen Castaneda, Garrett Clarke, and Matt Scharff, and provides a light-hearted take on the sport through videos documenting of...
For streaming services in the US, courting the 25-34 age cohort is important because they are overrepresented as both music streaming subscribers and music aficionados, spending the most time and money on music. However, 25-34s have a slightly tenuous relationship with streaming.
In 2021, instrument maker Artiphon launched the Orbacam social video app, where users could shoot video, create music for it, and add perfectly synced video effects. Originally meant as a companion to the company’s Orba handheld beatmaker, the app simply placed a digital version of the Orba over a TikTok-like interface.
DAZN, the live sports streaming service, is leading innovation in developing the potential of watch parties. While modest in its capability at present, DAZN is pushing beyond communal viewing to transform Watch Party into a hub where fans can also celebrate their fandom, regardless of the device.
Xbox Game Pass Ultimate Samsung smart-TV partnership On June 30th 2022, Xbox announced that it was bringing the Xbox app to Samsung 2022 smart TVs. Hundreds of games from the Xbox Game Pass Ultimate library, and Fortnite were to become available for the new Samsung smart-TV owners without the need for a subscription.
The user experiences of streaming services in recent years have become mundane, lacking discovery, and are not additive to the consumption of video content as an entertainment activity. This lack of engagement, aside from catalogue content, has brought companies, such as Teleparty, to the forefront of community-driven ad-ons to streaming giants Net...
Founded in 2013, US-based music creator platform Splice has become one of themost recognisable brands in the creator tools space. Splice took the subscription access model for music sounds and samples to a global scale, both riding anddriving the creative trend towards sounds-based music production.
BTS are the best selling artist of 2020, and their label, Big Hit Music, deserves credit for the innovations they have championed in driving fandom – particularlywith virtual concerts. Map of the Soul: ON:E is the most successful virtual concertyet, selling 993,000 tickets and earning $35 million in revenue.
With more than 150 million monthly active users, and most of those very young, Roblox has carved out for itself an important and highly targeted youth audience. The extensible nature of the platform means that it supports multiple games worlds rather than a uniform gaming environment.
Founded in 2020, UK-based Driift was set up to capitalise on and drive the newopportunities that were presented by lockdown’s cessation of live music concerts.Spun out of artist agency ATC, Driift takes an artist-centric approach, with a core focus on high-production values and ticketed events with ticketing partner Dice.
Founded in 2014, Singapore-headquartered BandLab has built a multi-facetedmusic business, with divisions focused on manufacture of guitars, retail stores,media, and an online artist platform. With significant financial backing, BandLab has made some high-profile acquisitions, including taking a large shareholding in RollingStone (now divested), as ...
Sounds is the BBC’s successor audio app to iPlayer Radio, combining live radio, on-demand programmes, music, and podcasts. Although it faced some resistance to the app initially – predominately from older audiences fearful of change – Sounds has quickly become the best performing broadcaster audio app across the markets that MIDiA tracks.
