Good Good Golf
Leveraging the commercial power of the creator group

Case Study

Case Study by Sam Griffin and Ben Woods

3 Apr 2023

Callaway

Call of Duty: Warzone

Good Good Golf

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Apple Music is winning over US 25-34s

Case Study

Case Study by Kriss Thakrar and Tatiana Cirisano

3 Apr 2023

Apple

apple music

Apple Music 1

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Artiphon’s Minibeats brings social music creation to Snapchat

Case Study

Case Study by Tatiana Cirisano

1 Mar 2023

Music

Product Strategy

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DAZN Watch Party

Case Study

Case Study by Ben Woods

1 Feb 2023

Video

Product Strategy

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Xbox Game Pass Ultimate Samsung smart-TV partnership

Case Study

Case Study by Tim Mulligan

11 Nov 2022

xbox game pass

Microsoft

Samsung

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Teleparty

Case Study

Case Study by Tim Mulligan

21 Oct 2022

netflix

DAZN

Video

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Splice

Case Study

Case Study by Mark Mulligan and Kriss Thakrar

7 Sep 2021

Splice

Justin Bieber

AI

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BTS
BTS hit big with the most successful virtual concert yet

Case Study

Case Study by Mark Mulligan, Karol Severin and Kriss Thakrar

15 May 2021

Big Hit Music

BTS

virtual concerts

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Splash / Tones and I
Splash / Tones and I event showcases the future of artist-fan engagement

Case Study

Case Study by Mark Mulligan

25 Jan 2021

Roblox

Splash music player

lil nas x

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Driift
Driift creates a new vertically integrated approach to live performances

Case Study

Case Study by Mark Mulligan

22 Dec 2020

Driift

live music

Music

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BandLab
BandLab taps the growing demand for creator communities

Case Study

Case Study by Mark Mulligan

15 Nov 2020

BandLab

Creator platforms

online platforms

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BBC Sounds
BBC Sounds sets a blueprint for broadcaster podcast strategy

Case Study

Case Study by Mark Mulligan

9 Oct 2020

Media and Marketing

BBC Sounds

Spotify

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