Artiphon’s Minibeats brings social music creation to Snapchat

Case Study

Case Study by Tatiana Cirisano

1 Mar 2023

Music

Product Strategy

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How brand building freed Fred again.. from the song economy

Case Study

Case Study by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

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YouTube is paving a new music discovery pathway — will it work?

Case Study

Case Study by Kriss Thakrar and Tatiana Cirisano

4 Jan 2023

Music

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Taylor Swift’s Midnights playbook for sustaining superstardom

Case Study

Case Study by Tatiana Cirisano

29 Nov 2022

Music

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Inside the growing scene of neoperreo

Case Study

Case Study by Mark Mulligan and Tatiana Cirisano

31 Aug 2022

Music

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A tale of two album releases
Gunna and The Weeknd

Case Study

Case Study by Mark Mulligan and Tatiana Cirisano

31 Aug 2022

Music

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How Epidemic Sound is reinventing production music

Case Study

Case Study by Kriss Thakrar and Tatiana Cirisano

29 Jul 2022

Music

business strategy

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Kilometre Music Group
How Kilometre Music Group is finding a niche in a competitive market

Case Study

Case Study by Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

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Twenty One Pilots
How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony

Case Study

Case Study by Tatiana Cirisano

28 Jan 2022

Roblox

Twenty One Pilots

Live entertainment

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Beatport
A modern creator tools ecosystem

Case Study

Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2021

Music

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Fender
The journey from a vintage icon to a driver of modern music making

Case Study

Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2021

Music

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Splice

Case Study

Case Study by Mark Mulligan and Kriss Thakrar

7 Sep 2021

Splice

Justin Bieber

AI

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BTS
BTS hit big with the most successful virtual concert yet

Case Study

Case Study by Mark Mulligan, Karol Severin and Kriss Thakrar

15 May 2021

Big Hit Music

BTS

virtual concerts

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Splash / Tones and I
Splash / Tones and I event showcases the future of artist-fan engagement

Case Study

Case Study by Mark Mulligan

25 Jan 2021

Roblox

Splash music player

lil nas x

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Driift
Driift creates a new vertically integrated approach to live performances

Case Study

Case Study by Mark Mulligan

22 Dec 2020

Driift

live music

Music

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BandLab
BandLab taps the growing demand for creator communities

Case Study

Case Study by Mark Mulligan

15 Nov 2020

BandLab

Creator platforms

online platforms

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