YouTube’s AI DreamTrack reflects a divided industry Case Study Case Study by Tatiana Cirisano 19 Dec 2023 Business Strategy Read the case study …
Patchwork / Fortnite Case Study Case Study by Mark Mulligan and Kriss Thakrar 12 Dec 2023 Read the case study …
Dance Cry Dance Break innovates subscriptions with artist storytelling Case Study Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano 30 Aug 2023 Read the case study …
Grimes leans into fan creativity with Elf.Tech Case Study Case Study by Tatiana Cirisano 21 Aug 2023 Fandom Read the case study …
How Coachella put the power of UGC livestreaming on display Case Study Case Study by Tatiana Cirisano 1 Jun 2023 YouTube Music Business Strategy Read the case study …
An AI-generated Drake and The Weeknd collab is shaking the music industry Case Study Case Study by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano 2 May 2023 Music Read the case study …
Apple Music is winning over US 25-34s Case Study Case Study by Kriss Thakrar and Tatiana Cirisano 3 Apr 2023 Apple Spotify Music Read the case study …
CD Baby’s ‘Stages’ can serve both passion and professionalism Case Study Case Study by Tatiana Cirisano 3 Apr 2023 Music Business Strategy Read the case study …
Artiphon’s Minibeats brings social music creation to Snapchat Case Study Case Study by Tatiana Cirisano 1 Mar 2023 Music Product Strategy Read the case study …
How brand building freed Fred again.. from the song economy Case Study Case Study by Mark Mulligan and Tatiana Cirisano 1 Feb 2023 Read the case study …
YouTube is paving a new music discovery pathway — will it work? Case Study Case Study by Kriss Thakrar and Tatiana Cirisano 4 Jan 2023 Music Read the case study …
Taylor Swift’s Midnights playbook for sustaining superstardom Case Study Case Study by Tatiana Cirisano 29 Nov 2022 Music Read the case study …
Inside the growing scene of neoperreo Case Study Case Study by Mark Mulligan and Tatiana Cirisano 31 Aug 2022 Music Read the case study …
A tale of two album releases Gunna and The Weeknd Case Study Case Study by Mark Mulligan and Tatiana Cirisano 31 Aug 2022 Music Read the case study …
How Epidemic Sound is reinventing production music Case Study Case Study by Kriss Thakrar and Tatiana Cirisano 29 Jul 2022 Music Business Strategy Read the case study …
Kilometre Music Group How Kilometre Music Group is finding a niche in a competitive market Case Study Case Study by Kriss Thakrar and Tatiana Cirisano 31 Mar 2022 Read the case study …
Twenty One Pilots How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony Case Study Case Study by Tatiana Cirisano 28 Jan 2022 Music live streaming Live entertainment Read the case study …
Beatport A modern creator tools ecosystem Case Study Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano 30 Sep 2021 Music Read the case study …
Fender The journey from a vintage icon to a driver of modern music making Case Study Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano 30 Sep 2021 Music Read the case study …
Splice Case Study Case Study by Mark Mulligan and Kriss Thakrar 7 Sep 2021 Music Justin Bieber AI Read the case study …