'BBL Drizzy’ The eye of the storm for generative music AI Case Study Hanna Kahlert and Tatiana Cirisano June 2024 Business Strategy Read the case study …
YouTube meets a new era with DreamTrack and music video remixing Case Study Tatiana Cirisano April 2024 YouTube Business Strategy Read the case study …
Is Audiomod the future of streaming, or just the beginning? Case Study Mark Mulligan and Tatiana Cirisano March 2024 Read the case study …
YouTube’s AI DreamTrack reflects a divided industry Case Study Tatiana Cirisano December 2023 Business Strategy Read the case study …
Dance Cry Dance Break innovates subscriptions with artist storytelling Case Study Mark Mulligan, Kriss Thakrar and Tatiana Cirisano August 2023 Read the case study …
Grimes leans into fan creativity with Elf.Tech Case Study Tatiana Cirisano August 2023 Fandom Read the case study …
How Coachella put the power of UGC livestreaming on display Case Study Tatiana Cirisano June 2023 YouTube Music Business Strategy Read the case study …
An AI-generated Drake and The Weeknd collab is shaking the music industry Case Study Mark Mulligan, Hanna Kahlert and Tatiana Cirisano May 2023 Music Read the case study …
Apple Music is winning over US 25-34s Case Study Kriss Thakrar and Tatiana Cirisano April 2023 Apple Spotify Music Read the case study …
CD Baby’s ‘Stages’ can serve both passion and professionalism Case Study Tatiana Cirisano April 2023 Music Business Strategy Read the case study …
Artiphon’s Minibeats brings social music creation to Snapchat Case Study Tatiana Cirisano March 2023 Music Product Strategy Read the case study …
How brand building freed Fred again.. from the song economy Case Study Mark Mulligan and Tatiana Cirisano February 2023 Read the case study …
YouTube is paving a new music discovery pathway — will it work? Case Study Kriss Thakrar and Tatiana Cirisano January 2023 Music Read the case study …
Taylor Swift’s Midnights playbook for sustaining superstardom Case Study Tatiana Cirisano November 2022 Music Read the case study …
Inside the growing scene of neoperreo Case Study Mark Mulligan and Tatiana Cirisano August 2022 Music Read the case study …
A tale of two album releases Gunna and The Weeknd Case Study Mark Mulligan and Tatiana Cirisano August 2022 Music Read the case study …
How Epidemic Sound is reinventing production music Case Study Kriss Thakrar and Tatiana Cirisano July 2022 Music Business Strategy Read the case study …
Kilometre Music Group How Kilometre Music Group is finding a niche in a competitive market Case Study Kriss Thakrar and Tatiana Cirisano March 2022 Read the case study …
Twenty One Pilots How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony Case Study Tatiana Cirisano January 2022 Music live streaming Live entertainment Read the case study …