Dance Cry Dance Break innovates subscriptions with artist storytelling
Dance Cry Dance Break innovates subscriptions with artist storytelling
Case Studies: Music
Grimes leans into fan creativity with Elf.Tech
Case Study by Tatiana Cirisano
How Coachella put the power of UGC livestreaming on display
Case Study by Tatiana Cirisano
An AI-generated Drake and The Weeknd collab is shaking the music industry
Apple Music is winning over US 25-34s
Case Study by Kriss Thakrar and Tatiana Cirisano
CD Baby’s ‘Stages’ can serve both passion and professionalism
Case Study by Tatiana Cirisano
Artiphon’s Minibeats brings social music creation to Snapchat
Case Study by Tatiana Cirisano
How brand building freed Fred again.. from the song economy
Case Study by Mark Mulligan and Tatiana Cirisano
YouTube is paving a new music discovery pathway — will it work?
Case Study by Kriss Thakrar and Tatiana Cirisano
Taylor Swift’s Midnights playbook for sustaining superstardom
Case Study by Tatiana Cirisano
Inside the growing scene of neoperreo
Case Study by Mark Mulligan and Tatiana Cirisano
A tale of two album releases
Gunna and The Weeknd
Case Study by Mark Mulligan and Tatiana Cirisano
How Epidemic Sound is reinventing production music
Case Study by Kriss Thakrar and Tatiana Cirisano
Kilometre Music Group
How Kilometre Music Group is finding a niche in a competitive market
Case Study by Kriss Thakrar and Tatiana Cirisano
Twenty One Pilots
How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony
Case Study by Tatiana Cirisano
Beatport
A modern creator tools ecosystem
Fender
The journey from a vintage icon to a driver of modern music making
Splice
Case Study by Mark Mulligan and Kriss Thakrar
BTS
BTS hit big with the most successful virtual concert yet
Splash / Tones and I
Splash / Tones and I event showcases the future of artist-fan engagement
Case Study by Mark Mulligan