Artiphon’s Minibeats brings social music creation to Snapchat Case Study Case Study by Tatiana Cirisano 1 Mar 2023 Music Product Strategy Read the case study …
How brand building freed Fred again.. from the song economy Case Study Case Study by Mark Mulligan and Tatiana Cirisano 1 Feb 2023 Read the case study …
YouTube is paving a new music discovery pathway — will it work? Case Study Case Study by Kriss Thakrar and Tatiana Cirisano 4 Jan 2023 Music Read the case study …
Taylor Swift’s Midnights playbook for sustaining superstardom Case Study Case Study by Tatiana Cirisano 29 Nov 2022 Music Read the case study …
Inside the growing scene of neoperreo Case Study Case Study by Mark Mulligan and Tatiana Cirisano 31 Aug 2022 Music Read the case study …
A tale of two album releases Gunna and The Weeknd Case Study Case Study by Mark Mulligan and Tatiana Cirisano 31 Aug 2022 Music Read the case study …
How Epidemic Sound is reinventing production music Case Study Case Study by Kriss Thakrar and Tatiana Cirisano 29 Jul 2022 Music business strategy Read the case study …
Kilometre Music Group How Kilometre Music Group is finding a niche in a competitive market Case Study Case Study by Kriss Thakrar and Tatiana Cirisano 31 Mar 2022 Read the case study …
Twenty One Pilots How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony Case Study Case Study by Tatiana Cirisano 28 Jan 2022 Roblox Twenty One Pilots Live entertainment Read the case study …
Beatport A modern creator tools ecosystem Case Study Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano 30 Sep 2021 Music Read the case study …
Fender The journey from a vintage icon to a driver of modern music making Case Study Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano 30 Sep 2021 Music Read the case study …
Splice Case Study Case Study by Mark Mulligan and Kriss Thakrar 7 Sep 2021 Splice Justin Bieber AI Read the case study …
BTS BTS hit big with the most successful virtual concert yet Case Study Case Study by Mark Mulligan, Karol Severin and Kriss Thakrar 15 May 2021 Big Hit Music BTS virtual concerts Read the case study …
Splash / Tones and I Splash / Tones and I event showcases the future of artist-fan engagement Case Study Case Study by Mark Mulligan 25 Jan 2021 Roblox Splash music player lil nas x Read the case study …
Driift Driift creates a new vertically integrated approach to live performances Case Study Case Study by Mark Mulligan 22 Dec 2020 Driift live music Music Read the case study …
BandLab BandLab taps the growing demand for creator communities Case Study Case Study by Mark Mulligan 15 Nov 2020 BandLab Creator platforms online platforms Read the case study …