Case Studies: Fandom

The music catalogue acquisition market is shifting towards name, image, and likeness (NIL) rights, as investors recognise that with wider rights ownership comes new opportunities to actively build value – rather than just passively collecting income.

Crunchyroll is not a traditional streaming TV service. It is a fandom hub, with engagement touch points that encourage viewers to deepen their fandom. By providing ways to watch, play, listen, spend money, consume news, and participate in live events, Crunchyroll puts anime fans on a pathway to superfandom.

Hyperpop music emerged in the 2010s, led by producer A.G. Cook, his record label PC Music, and its particular style of exaggerated, self-referential pop. From the start, though, hyperpop was always more than a music genre. It was catalysed by backlash to consumerism and late-stage capitalism, which shaped everything from the sound of the music to t...

Grimes leans into fan creativity with Elf.Tech When artificial intelligence (AI)-generated songs mimicking the vocals of real artists began circulating the internet in spring 2023, the music industry’s immediate response was fear. Understandably so — it is difficult to discern these so-called ‘deepfakes’ from artists’ authentic releases, ...

As streaming platforms become even more saturated with both music and podcasts, fragmenting consumption, creating a hit single or superstar artist is not as simple as just dropping a new track. Artists are using every tool, including podcasts, to build engaged audiences and amplify their brands.

Fandom is about more than just content. Audiences consider the music they listen to as reflective of who they are, comparable to the clothes they wear or the places they go. Fans consider their scenes to be communities of like-minded people where they can be themselves.

Fantasy Premier League was first introduced in India via the English Premier League. However, it was niche and was played only by the urban, English-speaking viewers. Over the last decade, many additional sports began to use the Fantasy Leagues to engage with their fans.